43. Write a
hypothesis
Traffic will go up
• In a meaningful
way
Traffic will go
down
• In a
meaningful
way
No impact
• The most
common
scenario
The page
will be
penalized
• Take
risks
44. How are we going to test it?
Titles Release a new page Implement a script Deindex a page
Updates, numbers,
how to, extend,
shorten
How is it crosslinked
Ignore cross links
Onpage, GTM Have a plan to bring it
back
45. Results and Timing
How and WHEN are you are going to measure?
Revenue
Conversions
Traffic
Rankings
?
2 weeks?
6 months?