Digital Dashboard for Key Performance Indicators and Project Management

1. Past 12 Months Investments Cash A/R
Jan 1.3 0.5 0.4
Feb 1.5 0.7 0.3
Mar 2.4 1.3 0.2
Apr 3.5 2.1 0.7
May 10.6 3.6 2.1
Jun 15.9 3.3 1.1
Jul 16.8 4.1 2.6
Aug 10.5 3.2 0.5
Sep 8 2.5 1.4
Oct 6.7 1.2 0.2
Nov 26.5 3.9 1.2
Dec 48.6 10.2 3.7
Year Percentage
Dec-06 5%
Dec-07 17%
Dec-08 78%
Dec-09 123%
Dec-10 309%
Dec-11 689%
Dec-12 829%
Dec-13 926%
Dec-14 1036%
Dec-15 1260%
Year Email Banner Ads Social Ads
Dec-10 $30,015 $25,620 $18,622
Dec-11 $64,562 $48,521 $26,921
Dec-12 $72,956 $56,230 $32,578
Social Media Likes
Facebook 411,051
Twitter 74,600
0
10
20
30
40
50
60
70
Jan Feb Mar Apr
MILLIONS
Working Cap
Investments
0%
200%
400%
600%
800%
1000%
1200%
1400%
Dec-06 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14
5% 17% 78% 123%
309%
689%
829% 926%
GROWTHPRECENTAGE
YEAR
Sales Growth
$18,622
$0 $10,000 $20,000
Dec-10
Dec-11
Dec-12
YEAR
Incrementa
KPI Dashboard
1%
Likes
Facebook

2. Instagram 337,000
Pinterest 6,200
Products 5 Stars 4 Stars 3 Stars 2 Stars 1 Star
Yeti Rambler 7638 678 160 90 88
Yeti Ice 117 16 6 9 7
Tundra 35 592 55 6 4 10
Hopper 20 150 23 14 8 9
Full Planel Hat 26 3 1 0 2
Competitors Ranking
Yeti 4.8
S'well 4.4
RTIC 5
ORCA 4.4
Tervis Tumbler 3
CamelBak 4
Stock Date Volume Trade
Aug 25th-14 $3,854
Sep 1st-14 1,961
Sept 8th-14 1,091
Sept 15th-14 591
Sept 22nd-14 992
Sept 29th-14 3,205
Oct 6th-14 759
Oct 13th-14 1,649
Oct 20th-14 2,123
Oct 27th-14 2,159
Nov 3rd-14 1,535
Nov 10th-14 621
Nov 17th-14 1,272
$0 $10,000 $20,000
Social Ads
2000
4000
6000
8000
REVIEWS
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
Volume Trade
Yeti S'well RTIC ORCA Tervis
Tumbler
4.8
4.4
5
4.4
3
Rankingfrom1-5stars
Competitors
COMPETITION RANKING OUT OF 5 STARS
Last Trade
132.00
Net Change
-13.00
% Change
-8.97
Today's High
135.00
Today's Low
130.00
49%
9%
41%
Facebook
Twitter
Instagram
Pinterest

3. Nov 24th-14 1,945
Dec 1st-14 520
Dec 8th-14 2,324
Dec 15th-14 3,450
Dec 22nd-14 712
Dec 29th-14 1,261
Jan 5th 2015 4,386
Jan 12th-15 1,733
Jan 19th-15 4,768
Jan 26th-15 11,362
Feb 2nd-15 6,732
Feb 9th-16 3,026
Feb 16th-15 3,810
Feb 23rd-15 2,333
Mar 2nd-15 11,054
Mar 9th-15 1,074
Mar 16th-15 13,141
Mar 23rd-15 2,547
Mar 30th-15 1,815
April 6th-15 8,815
April 13th-15 1,874
April 20th-15 1,871
May 18th-15 186
May 25th-15 4,056
June 1st-15 2,941
June 8th-15 530
June 15th-15 1,419
June 22nd-15th 5,998
June 29th-15th 1,008
July 6th-15 3,820
July 13th-15 232
July 20th-15 6,405
July 27th-15 3,590
$0
$5,000
$10,000
$15,000
Aug…
Sept…
Sept…
Oct…
Oct…
Nov…
Nov…
Dec…
Dec…
Dec…
Jan…
Jan…
Feb…
Feb…
Mar…
Mar…
VOLUMETRADED
TRADE DATE
Yeti Stock Trading Price (Aug 14-July 15)
$0
$2,000
$4,000
0 5 10 15 20 25 30 35

4. Apr May Jun Jul Aug Sep Oct Nov Dec
PAST 12 MONTHS (2015)
Working Capital
Investments Cash A/R
Dec-13 Dec-14 Dec-15
926% 1036%
1260%
$30,015
$64,562
$72,956
$25,620
$48,521
$56,230
$18,622
$26,921
$32,578
$20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000
MARKETING ADS SOLD
Incremental Sales
Investments
1.3
1.5
2.4
3.5
6.7
8
10.5
10.6
Cash
0.5
0.7
1.2
1.3
2.1
2.5
3.2
3.3
Percentage
5%
17%
78%
123%
309%
689%
829%
926%
Email
$30,015
$64,562
$72,956
Banner Ads
$25,620
$48,521
Social Ads
$18,622
$26,921
$32,578
Likes
6,200
74,600
337,000

5. $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000
MARKETING ADS SOLD
Banner Ads Email Linear (Email)
0
2000
4000
6000
8000
5 Stars 4 Stars 3 Stars 2 Stars 1 Star
7638
678
160 90 88
117 16 6 9 7
592 55 6 4 10
150 23 14 8 9
26 3 1 0 2
STARS
Customer complaints and reviews
(2013-2016)
Yeti Rambler Yeti Ice Tundra 35 Hopper 20 Full Planel Hat
Tervis
Tumbler
CamelBak
3
4
OUT OF 5 STARS
Today's Low
130.00
Volume
3,590
Value
475,728.00
$56,230 337,000
411,051
5 Stars
26
117
150
592
7638
2 Stars
0
4
8
9
90
Volume Trade
186
232
520
530
591
621

6. Mar…
April…
April…
May…
June…
June…
July…
July…
(Aug 14-July 15)
35 40 45 50
621
712
759

7. ash
0.5
0.7
1.2
1.3
2.1
2.5
3.2
3.3
A/R
0.2
0.3
0.4
0.5
0.7
1.1
1.2
1.4
Social Ads
$18,622
$26,921
$32,578
Likes
6,200
74,600
337,000

8. 337,000
411,051
4 Stars
3
16
23
55
678
1 Star
2
7
9
10
88

11. 3 Stars
1
6
14
160