Every business know they should "Think like publisher" and create branded content. But a business has different goals - they're not only looking for an audience and eyeballs. A business owner or CMO needs to know how to make content that supports the business goals and gets ROI.

1. BRANDED CONTENT
THAT GETS ROI
#AMAIE_Content

3. BRANDED CONTENT
• A form of content that blurs the conventional distinctions
between what constitutes advertising and what constitutes
editorial. Wikipedia
• Any content that can be associated with a brand in the
‘eye of the beholder.’
• The future of the marketing department is half marketing,
half publishing – Content Marketing Institute
#AMAIE_Content

5. #AMAIE_Content

6. ROI = An [Engaged] Audience

7. Set Goals
• Where are you now?
• Where do you want to be?
• How are you going to get there?
• Who do you want to reach?
• Where are they active online?
• Who do they talk to?
• What are their problems?
• What do they say about you and your
brand?
• How will you measure success?

8. RM3 = $$$
The Right Message
The Right Market
The Right Media
.

9. THE MARKET

10. The Media Landscape

17. The Message

18. MONITOR YOUR MARKET

19. ANALYZE THE STREAM
•Who is talking about you?
•What are they saying?
•Where are they saying it?
•Is it positive or negative?
• Find Intent Statements, Problems
and Questions

20. CONTENT STRATEGY
questions

21. CREATE CONTENT

23. VISUAL STORYTELLING

24. DEMAND FOR VISUAL CONTENT

33. Resources:
Android iPhone
PowerDirector iMovie
KineMaster Pro Pinnacle

34. BIG VISUALIZATION

36. ANIMATED EXPLAINER VIDEOS

37. SLIDESHARE

38. MANAGE

39. DISTRIBUTE

40. AMPLIFY

42. ENGAGE

44. MEASURE
http://sendible.com/partners/meritus

45. RECAP
• Listen to your audience
• Analyze the content gathered
• Set goals and metrics
• Base your content strategy on the research data
• Create content that meets needs and fills gaps
• RM3 = $$
• The media market has changed – you need to be visible
• Understand SEO
• Learn to make killer visual content
• Boost your content with paid syndication and remarketing
– to the right audience at the right time.

46. QUESTIONS?
Follow me on Twitter
@sallyfalkow
sally@meritusmedia.com