A key result area (KRA) is a strategic factor critical for an organization to achieve its goals. KRAs identify important areas where strong positive results must be realized. Examples of KRAs include customer satisfaction, product management, and operational cost control. Key performance indicators (KPIs) provide leadership with metrics to measure progress towards objectives in the KRAs. Careful attention should be given to defining KRAs, key performance areas (KPAs), and KPIs in strategic planning and performance management.