Location matters. Whether you’re opening a new store, restaurant, or community facility, you need to be certain you’re picking the right place for your customers. Find out how organizations are using location and demographic data to make better-informed decisions from location expert Michael Simon, CEO of Tetrad. Join this webinar to learn how to: - Evaluate locations based on market data - Avoid cannibalizing your current market share - Get the information you need to be certain about your decision - And more... Watch it here: http://www.safe.com/webinar/market-analysis/

1. 3 Questions Every Business
Should Ask When Choosing a
Location
Tetrad with Safe Software

2. Who’s in the room?
Michael Simon, CEO of Tetrad
Cathleen Gracey, Account Manager at
Safe Software
Mark Stoakes, Support Team Manager
at Safe Software — Q&A
Moderators Robyn and Stephanie
You!

3. Who’s in the room?
Michael Simon, CEO of Tetrad
Cathleen Gracey, Account Manager at
Safe Software
Mark Stoakes, Support Team Manager
at Safe Software — Q&A
Moderators Robyn and Stephanie
You! Chat where you’re tuning in from.
Poll Question
Which industry are you in?

4. What’s that platform we’re using?
FME lets you integrate virtually any data
with no coding required.
It provides native support for location data,
(including the complexity of GIS, CAD, and
BIM), and thousands of coordinate
systems.
Watch a 2-minute demo on www.safe.com

5. What’s that platform we’re using?
FME lets you integrate virtually any data
with no coding required.
It provides native support for location data,
(including the complexity of GIS, CAD, and
BIM), and thousands of coordinate
systems.
Watch a 2-minute demo on www.safe.com
Poll Question
How well do you know FME?

6. Take it away, Tetrad.

7. 3 Questions Every Business Should
Ask When Choosing a Location

8. 1. Where are my customers coming from?
Geocoding appends lat/long coordinates to a database of addresses

9. 1. Where are customers coming from?
Building Trade Areas addresses the question:
How far from my stores do I need to go to capture x% of business?

10. 2. What is my market share?
By rolling the customer data up by block group, we can calculate market penetration
( # of customers as a percentage of eligible population )

11. 3. Where should I find new sites?
A sales forecast model can be run for 1 x 1 mile grid cells that cover an entire market

12. Summary

13. Use location and
demographic data to make
better-informed decisions.

14. Q&A
Chat your questions to us.

15. Thank you!
Visit www.tetrad.com and
www.safe.com for more
resources or to live-chat us.
Resources
Free Training: FME Desktop Basic
(May 3-4)
Free Training: FME Server Authoring
(May 10-11)
FME Knowledge Center
knowledge.safe.com