Whether you are a scientist, basketball player or small business owner, you likely have go-to strategies or procedures in place to ensure you and your team achieve success. Pulling inspiration from the NCAA Tournament and the NBA, we break down plays that some of basketball’s top teams use to earn top standings and offer a few ways that you can apply similar concepts to your small business. Keep your favorite team (and these strategies) in mind next time you are meeting with an investor or in a sales pitch, and you’ll likely accomplish exactly what you set out to do.

1. BASKETBALL STRATEGIES EVERY SMALL BUSINESS CAN USE
Speedy decision-making. Pivots and passes. Risk-taking. Teamwork. These are
tactics that basketball’s top teams use every game to keep their standings and
outshine the competition. Along with passion and talent, of course.
These words also describe the often nail-biting life of a small business owner (we feel
you nodding out there). So, like our most beloved ballers, try these strategies to move
your small business forward — one shot at a time.
A Steal
If an opportunity comes your way,
but it doesn’t necessarily align
with your initial plans, go for it
anyway. It may lead to a business
breakthrough.
PEP TALK
“The future is coming so fast, we can’t possibly predict it;
we can only learn to respond quickly.”
— STEVE KERR, Golden State Warriors Head Coach 2014-Present
A Deflection
Whether you’re about to seal your
largest sales deal yet or secure
your biggest investment to date,
last-minute problems can always
arise. Regardless of what comes
up, never take your eye off the
ball — or what you’re trying to
accomplish. Think quickly, pivot
and make your move.
An Offensive Rebound
(For the Win!)
When it comes to business,
opportunity can strike at any moment.
When it does, it’s crucial that you
have a team behind you (employees,
independent contractors and
vendors) that will help you seize it
for the win. Build up your arsenal
of quality team members so you’re
ready for those last-minute drives
to victory.
A Hook Shot
If you always play it safe, chances are
your success will be limited. Reach
outside your comfort zone on a regular
basis. Whether it’s trying a new marketing
strategy you’re unsure of or offering a
limited release of a new product or service,
a tricky move could pay off in a big way.
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THE SCIENCE OF
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