Want to discover, procure, and provision business intelligence data more effectively? Forrester Consulting has a suggestion: embedded, application-driven analytics.

1. Application-Driven Analytics
Empower Business
Intelligence Efforts
DATA ANALYTICS AND BUSINESS INTELLIGENCE EFFORTS IN COMPANIES
ARE ONLY MARGINALLY EFFECTIVE AT . . .
MOST COMPANIES
STRUGGLE WITH
BUSINESS INTELLIGENCE
EFFORTS BECAUSE THEIR
ANALYTICS ARE SILOED.
Increase
business
agility
Make better
informed business
decisions
Reduce IT
costs
Drive new
revenue streams
with data and BI
Increase
revenue
61% - Real-time access to data, providing more accurate, relevant insights
55% - More relevant, useful insights that don’t require ad hoc analysis or data
exploration expertise provided by users
52% - Easier ability to see and track connections between signals users get
from analytics and the actions they take
40% - Reduced reliance on data professionals to run analytics and build reports
This document is based on a study conducted by Forrester Consulting on behalf of SAP titled, “Optimize Business Intelligence Efforts With
Embedded, Application-Driven Analytics,” March 2019.
The study, including a full list of data sources and references, can be found at http://www.sap.com/embedded-analytics.
Base: 219 directors at enterprises in the US, EMEA, and APAC+ in IT, analytics, data science, and enterprise architecture familiar with the enterprise's analytics strategy.
© 2019 Forrester Research, Inc. All right reserved. Forrester is a registered trademark of Forrester Research, Inc.
EMBEDDED ANALYTICS ARE EXPECTED TO DRIVE MORE TOP- AND BOTTOM-LINE BENEFITS.
STEPS TO
ACHIEVE SUCCESS
Companies are using
embedded/application-
driven analytics to improve
overall BI effectiveness.
31% By horizontal function
21% By individual
product or service line
12% By region
Only 36% have rolled out
analytics across the entire
enterprise.
Improving margins
100%
50%
0%
Reducing IT costs
Making full use of
all enterprise data
Increasing
business agility
and enabling
faster decision
making49% 37% 37% 35%