LinkedIn is having a huge moment right now - their algorithm is giving massive exposure to marketers, allowing you to get your content to go viral organically without much effort. This deck covers the exact tactics to use right now to maximize your reach and exposure on LinkedIn and to get your content to go viral.

1. LINKEDIN
MARKETING
HACK
Ryan Stewart
HTTPS://RYANWASHERE.COM
The

2. THERE’S 9 BILLION WEEKLY
IMPRESSIONS ON THE LINKEDIN FEED

3. ONLY 3 MILLION USERS SHARE
CONTENT WEEKLY

4. A LOT OF EYEBALLS.
NOT A LOT OF NOISE.

5. AND...LINKEDIN IS GIVING INSANE
REACH TO MARKETERS RIGHT NOW

6. THE NEWSFEED ALGORITHM HAS A
SLOWER DECAY THAN OTHER NETWORKS

7. WHEN A PERSON COMMENTS ON YOUR
UPDATE, IT SHOWS ON THEIR FEEDS TOO.

8. THIS WON’T BE THE CASE
FOREVER...THE ADS ARE COMING.

9. TAKE ADVANTAGE
OF THIS NOW!

10. THE SECRET IS SIMPLY GETTING
ENGAGEMENT ON YOUR CONTENT

11. https://engineering.linkedin.com/blog/2017/03/strategies-for-keeping-the-linkedin-feed-relevant

12. LINKEDIN CALLS THIS “VELOCITY”,
IT’S THE BIGGEST FACTOR TO
GETTING YOUR CONTENT SHOWN.
https://engineering.linkedin.com/blog/2017/03/strategies-for-keeping-the-linkedin-feed-relevant

13. LINKEDIN IS DIFFERENT THAN OTHER
NETWORKS, LET’S TALK ABOUT
IMPORTANT PLATFORM TACTICS...

14. DON’T TREAT IT AS A CONTENT
PROMOTION CHANNEL.

16. DO TREAT IT AS A MICRO
BLOGGING PLATFORM...

18. MAKE SURE YOUR PROFILE IS VISIBLE
TO THE PUBLIC SO YOU’RE ABLE TO
REACH NON CONNECTIONS TOO

20. COMMIT TO USING THE PLATFORM
AS YOUR MAIN HOST

22. KNOW WHEN TO USE
ARTICLES VS POSTS

24. USE HOOKS AND STORIES
IN YOUR UPDATES

26. PROMOTE THE LINKEDIN URL LIKE IT
WAS A BLOG POST ON YOUR SITE

30. 9 METHODS TO GENERATE MORE
ENGAGEMENT ON YOUR POSTS

31. “THE RELATABLE STORY”
https://www.linkedin.com/feed/update/urn:li:activity:6495011352157962240/

32. “THE LESSON LEARNED”

33. “THE THOUGHT PROVOKER”
https://www.linkedin.com/feed/update/urn:li:activity:6300377702474088448/

34. “THE OPEN ENDED QUESTION”
https://www.linkedin.com/feed/update/urn:li:activity:6297122568969297920/

35. “THE PERSONAL MOMENT”
https://www.linkedin.com/feed/update/urn:li:activity:6328963388361760768/

36. “THE EGO BAIT”
https://www.linkedin.com/feed/update/urn:li:activity:6562010312499965952/

37. “THE HACK”
https://www.linkedin.com/feed/update/urn:li:activity:6563060006059601920/

38. “THE CONTROVERSIAL POINT OF VIEW”

39. “THE GIVEAWAY”

40. https://www.linkedin.com/posts/thedigitalmarketingconsultant_290-increase-in-organic-traffic-and-conversions-ugc
Post-6552221755442819072-r30w

41. SET THE HOOK.
TELL A STORY.
DON’T MAKE IT ALL ABOUT WORK.

42. TREAT LINKEDIN AS A MICRO
BLOGGING PLATFORM

43. IT’S ABOUT BUILDING A NETWORK
TO EXPAND YOUR REACH. IT’S NOT A
DIRECT MARKETING PLATFORM.

44. USE STATUS FOR IN THE MOMENT
UPDATES.