Studies show that smartphone owners are increasingly demanding more content centered around an branded, exclusive, free app. Part of this process is branded content marketing: identifying your audience, engagement method, and content distribution.

1. Can
Branded Content
Redress
TheBalance?
EXclusive
Content
Free
Branded
APPS

2. 86% of Smartphone Users
would like brands to produce more
exclusive or original content for
their devices.
83% of Smartphone Users will
prefer a free app that is associated
with a brand over a paid app that
is not.
Free Branded
APPS
WANT EXCLUSIVE
CONTENT
PAID
customer
preferences
Studies show that smartphone owners are increasingly demanding more
content centered around a branded app.

3. CONCLUSION
apps on the
smartphone are
now being used
more than the
web
Users prefer a
free, branded app
instead of paid-for
equivalent
There is a high
level of churn for
apps, quantity
outweighs quality
conclusion
Users would like
brands to produce
more content and
feel it would enhance
the content on their
smartphone instead of
paid-for equivalent

4. IF THE PLAN
DOESN’T
WORK
CHANGE
THE PLAN,
NOT THE
GOAL

5. “If (consumers) might
skip my ads then i’m
going to try and hide
my ads in the
content they’re already
consuming”
WE’VE EVOLVED FROM

6. WE’VE
EVOLVED
To
“i actually have
stories that
i can shape &
share with my
audience that
are worthy of
their time.”

7. tHAT’S A REALLY HUGE TRANSFER!
From a world of
branded content
being a tectic
to the
world of
startegic
story based
marketing
where all
forms of
communication
have to be put
through the
filter of.

8. “WHATDOIHAETOAYTHATADDALUETOPEOPLELIEANDCONERATION
do i haVe to
Say that
addS Value
to peopleS'
liVeS and
conVerSation?

9. CIRCLES OFBranded content marketing
What kind
of branded
content is
created (or
co-created) by
‘WHO’ and for ‘WHOM?’
Content (CO)creation
How is SUCCESS of
different partss and their sum
measured
How is CONTENT
distributed
How is ENGAGEMENT
Managed
Distribution Enagagement
Management
Measurement

10. DISTRIBUTION
of CONTENT“SOLUTIONS TO PLUG-IN EBOOKS INTO YOUR BUSINESS”

11. ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
YOUR ECOMMERCE WEBSITE
A powerful white-label solution with a simple integration
WHITE-LABEL
Sales &
Downloads
Analytic Reader
Behavior
BUSINESS INTELLIGENCE
Custom
eReader
App

12. YOUR ECOMMERCE WEBSITE
“Drive eBooks sales via your own custom eReader app”
WHITE- LABEL
Custom
eReader
App
SOLUTIONS TO PLUG-IN eBOOKS INTO YOUR OFFLINE RETAIL BUSINESS
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
BUSINESS INTELLIGENCE Sales &
Downloads
Analytic Reader
Behavior

13. YOUR ECOMMERCE WEBSITE
Options to charge both on your website and on the App
Stores using IAP...
WHITE-LABEL
Custom
eReader
App
App Store
in-App
Purchase
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
BUSINESS INTELLIGENCE Sales &
Downloads
Analytic Reader
Behavior

14. WHITE-LABEL
Sales &
Downloads
e-books
Analytic Reader
Behavior
“A common
dashboard”
Gift cards
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
BUSINESS INTELLIGENCE

15. WHITE-LABEL
Know who’s
reading what,
when and how
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
BUSINESS INTELLIGENCE
Sales &
Downloads
Analytic Reader
Behavior
e-books Gift cards

16. WHITE-LABEL
“Respond to
changes instantly
and dynamically”
e-books Gift cards
ONLINE EBOOKS SALES
GIFT CARDS
SUBSCRIPTION
BUSINESS INTELLIGENCE
Sales &
Downloads
Analytic Reader
Behavior

17. “ROSETTABOOKS’
HOST OF FEATURES
aLLOWS YOU TO
REACH & ENGAGE YOUR
AUDIENCE ACROSS
MULTIPLE PLATFORMS,
TECHNOLOGIES”
Sell directly to consumers
In-app purchase and subscription models
Engage with a community of readers
Integrated with CRM
Analyse usage patterns
Directly import from ONIX fortitle
management

18. Helping You
Make DecisionsIIOI
iddentify parts of your content that are
Most Popular
identify trends and usage
Patterns
observe users' reaction to
Your Content
Bring into conversations the
Author
identify and respond to
Quality/editorial issues
Determine marketing campaign
Effectiveness

19. 12 yearS' of eXperience matterS...
Develops a FRICTIONLESS PIPELINE
for title conversion, quality assurance and distribution.
Adapts to EVOLVING CUSTOMER TASTES
retail practices and client needs.
Engages the LEADING INTERNATIONAL SOFTWARE
vendors for an improved production and distribution system.
Develops a MEANINGFUL CLIENT ENGAGEMENT
through the coordination of marketing plans and approval of jackets.
Works with the leaders in GLOBAL EBOOK DISTRIBUTION
including Kindle, Kobo, iBookstore and Nook.
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20. Arthur Klebanoff CEO
p. 646-218-9240
aklebanoff@rosettabooks.com
One Exchange Plaza, Suite 2002
55 Broadway
New York, NY 10006
www.RosettaBooks.com
Navjot Khalsa Director, Digital Marketing
p. 646-218-9247
nkhalsa@rosettabooks.com