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Ownership Is The Ultimate
Loyalty Program
The Opportunity
Build iConsumer by turning
shareholders into customers.
2
Make 1,000,000 ordinary people shareholders in a public
company.
Democratize the Wall Street
experience.
MISSION
For free.
®
Convert prospects
into customers by providing
them with money saving
opportunities (cash back &
coupons).
3
Give away 1 share
to 1,000,000 people
to build prospective
customer list.
Customers earn
more shares as they
shop more and refer
friends.
HOW WE GET THERE
®
4
BUSINESS MODEL
1iConsumer members shop
at 1,700+ participating
retailers
Retailer handles all aspects of
transaction (billing, shipping)
Retailers pay iConsumer
a commission (~1-20% of
transaction)
Additional revenues from
advertising & data mining
iConsumer shares
commission with member
(cash back)
~ 80/20 split
(i.e. 20% gross margin)
2
3 4
®
Members earn equity in
iConsumer as additional
reward for shopping
Consumers also earn equity for
referring other customers
In Billions
$140 $2 $4 $6
PROVEN OPPORTUNITY
$8 $10 $12
In Millions of Members at Event
900 10 20 30 40 50 60
Digital coupon/cash back industry is a proven, large market.
Multiple billion dollar liquidity events in last five years.
70 80
®
2008 recession impact:
scared to invest &
dislike Wall Street
Feel disenfranchised:
burdened by debt &
pinched for money
GROWTH OPPORTUNITY
Customer acquisition is the biggest challenge. By engaging millennials (and others) on
an emotional and aspirational level, we expand the market and differentiate ourselves.
Digital natives
Fundamentally different:
seeking both personal gain
& societal benefit
®
7
STRUCTURAL OPPORTUNITY
Every shopper becomes an owner.
Regulations have changed, “being
public” less costly under Reg. A+.
Giving shares away creates a unique,
non-cash currency to acquire members.
Leverages iGive infrastructure, staff, &
1,700+ retailers.
Leverage members to recruit additional
members with equity rewards.
Jet.com example.
iConsumer public as of 9/29/16.
®
OPERATING ASSUMPTIONS
~ $ 384
eBates sold for ~$384
per member, other
liquidity events valued
members ~$200
~ $ 50-100
annual revenue
per member
~ 80%
avg. cash
back rebate
~ $ 10-15
per annum cost to
support early
members, costs
reduce as we scale
~ $ 5-20
operating profit per
member per year
< $ 50
cash to acquire
member
currently $24
®
9
PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLIC
GROWTH
Create successful
operating company
Alpha Phase (June 2015)
• Message testing
(2nd half, 2015)
• Launch apps / site /
browser add-ons
PHASE I
1010
PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLIC
GROWTH
Create successful
operating company
Alpha Phase (June 2015)
• Message testing
(2nd half, 2015)
• Launch apps / site /
browser add-ons
Test by switching
customers from
incumbent competitors
Beta Phase (Jan 2016)
• Added Gatekeepers
• Tested Viral
• Promotional –
increased cash back
• First qtr. member
acquisition testing
PHASE I PHASE II
1111
PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLIC
GROWTH
Create successful
operating company
Alpha Phase (June 2015)
• Message testing
(2nd half, 2015)
• Launch apps / site /
browser add-ons
Test by switching
customers from
incumbent competitors
Beta Phase (Jan 2016)
• Added Gatekeepers
• Tested Viral
• Promotional –
increased cash back
• First qtr. member
acquisition testing
• Public - SEC Qualified
(Sep 29, 2016)
• 11,500 Customers
• Revenue
• Member Acquisition
Metrics confirmed - $24
per shopper
PHASE I PHASE II
Beta Phase
Milestones
1212
GROWTH
Go Public: Launch
Launch $500,000 Raise
• Rebrand for
#GetYourShare
• Get Listed OTC QB
o Provide shopper /
shareholders with
publicly visible value for
their equity
• Prep & start campaign
for $1,500,000 raise
PHASE III
PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLIC
1313
GROWTH
Go Public: Launch
Launch $500,000 Raise
• Rebrand for
#GetYourShare
• Get Listed OTC QB
o Provide shopper /
shareholders with
publicly visible value for
their equity
• Prep & start campaign
for $1,500,000 raise
Public Market Product
Portfolio Expansion
Member Acquisition
Campaign
o (90 days after close of
$500,000 raise, est. Apr 2017)
• CrowdfundX campaign
• Min. $100 / investor
• $.09 / share, preferred
• Goal: double prior round
valuation
PHASE III PHASE IV
PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLIC
1414
GROWTH
Go Public: Launch
Launch $500,000 Raise
• Rebrand for
#GetYourShare
• Get Listed OTC QB
o Provide shopper /
shareholders with
publicly visible value for
their equity
• Prep & start campaign
for $1,500,000 raise
Public Market Product
Portfolio Expansion
Member Acquisition
Campaign
o (90 days after close of
$500,000 raise, est. Apr 2017)
• CrowdfundX campaign
• Min. $100 / investor
• $.09 / share, preferred
• Goal: double prior round
valuation
Investor Focused
Campaign
o (Tail end of $1,500,000
campaign, est. Sep 2017)
• Qualify for OTC QX (2
market makers, other
requirements)
• Goal: institutional
investor interest
Introduce new products
PHASE III PHASE IV
$1,500,000 Raise
PHASE V
PHASE I PHASE II PHASE III PHASE IV PHASE V
JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016
PUBLIC
TRACTION
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Revenue ($)
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
New Members Total Members Transactions
2015 Year Total Jan 2016 Feb 2016 V Mar. 2016
In Q1 2016, we tested various member acquisition strategies to achieve
scalable, affordable growth.
®
PRO FORMA OPERATING FORECAST
By Membership Level
Users/Members 12,000 50,000 250,000 1,000,000
Est. Date Achieved NOV 2016 APR 2017 JAN 2018 DEC 2019
Annualized Rev.
Gross Margin
Fixed Operating Costs
Annualized Net Profit
Variable Op. Cost
$2,000,000
0
$ 400,000
(260,000)
$ 25,000
(125,000)
$ 75,000
$ 500,000
$ 600,000
$3,500,000 $12,500,000
$ 2,500,000
$ 750,000
$ 950,000
$ 500,000 $ 2,000,000
$ 5,500,000
$ 1,500,000
$ 10,000,000
$50,000,000
Marketing – Non. Acq. 0 $ 150,000 $ 300,000 $ 1,000,000
Tot. User Acq. - Cash $ 250,000 $ 1,000,000 $ 12,500,000 $ 50,000,000
Variable Head Count
Support 0.1 1 5 20
Retailer Relations 0 0 1 4
®
COMPETITION
®
OWNERSHIPCASH BACK SAVINGS EXIT
$960M Sale
to Rakuten
$1.7 Billion IPO
$1.5 Billion IPO
$13 Billion IPO
 
 
 
 

  
COMPANY
Public as of
Sep 2016
Going Public – Reg. A+:
SEC QUALIFICATION
INVESTORS HAVE
FREELY TRADEABLE
STOCK
OTC QB
listing expected
Create robust market
EXIT STRATEGY
~ 1st Qtr 2017
®
~ 3rd Qtr 2016
AS SEEN IN
®
Robert Grosshandler
CEO & Co-founder
Founder, iGive.com – 1997
350,000 Members currently
Founder, eComXpo
sold – 2008
Founder, Intercast
sold – 1995
Co-founder,
The SOFTA Group
founded 1981, 160 employees,
sold – 1993
EXECUTIVE TEAM
Sanford Schleicher
CTO & Co-founder
CTO – iGive.com – 2008
j2 Global Communications
Director
Co-founder and Chief
Architect,
Onebox
sold – 2000
BS, Computer Sciences
University of Illinois
Melinda Moore
CMO
CMO, Crowdfunder – 2015
Co-founder, LovingEco
sold – 2012
Co-founder, Tuesdaynights
2012 – 2016
Top 50 Digital Women in 2015
Digital LA
Author, How to Raise
Money: The Ultimate Guide
to Crowdfunding
BA, Psychology
UCLA
®
ADVISORY
BOARD
David Carlick
Venture / Co-founder
DoubleClick,
Former CEO
Public Company
Michael Brennan
Real Estate /
Private Equity,
Former CEO
Fortune 500 REIT
Robert Grosshandler
847.477.6968
rob@iconsumer.com
AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES
OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF
THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT AT
https://www.iConsumer.com/offeringcircular
YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.
CONTACT
“We’re here to make a dent
in the Universe.”
Steve Jobs

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iConsumer - Get Your Share

  • 1. Ownership Is The Ultimate Loyalty Program
  • 2. The Opportunity Build iConsumer by turning shareholders into customers. 2 Make 1,000,000 ordinary people shareholders in a public company. Democratize the Wall Street experience. MISSION For free. ®
  • 3. Convert prospects into customers by providing them with money saving opportunities (cash back & coupons). 3 Give away 1 share to 1,000,000 people to build prospective customer list. Customers earn more shares as they shop more and refer friends. HOW WE GET THERE ®
  • 4. 4 BUSINESS MODEL 1iConsumer members shop at 1,700+ participating retailers Retailer handles all aspects of transaction (billing, shipping) Retailers pay iConsumer a commission (~1-20% of transaction) Additional revenues from advertising & data mining iConsumer shares commission with member (cash back) ~ 80/20 split (i.e. 20% gross margin) 2 3 4 ® Members earn equity in iConsumer as additional reward for shopping Consumers also earn equity for referring other customers
  • 5. In Billions $140 $2 $4 $6 PROVEN OPPORTUNITY $8 $10 $12 In Millions of Members at Event 900 10 20 30 40 50 60 Digital coupon/cash back industry is a proven, large market. Multiple billion dollar liquidity events in last five years. 70 80 ®
  • 6. 2008 recession impact: scared to invest & dislike Wall Street Feel disenfranchised: burdened by debt & pinched for money GROWTH OPPORTUNITY Customer acquisition is the biggest challenge. By engaging millennials (and others) on an emotional and aspirational level, we expand the market and differentiate ourselves. Digital natives Fundamentally different: seeking both personal gain & societal benefit ®
  • 7. 7 STRUCTURAL OPPORTUNITY Every shopper becomes an owner. Regulations have changed, “being public” less costly under Reg. A+. Giving shares away creates a unique, non-cash currency to acquire members. Leverages iGive infrastructure, staff, & 1,700+ retailers. Leverage members to recruit additional members with equity rewards. Jet.com example. iConsumer public as of 9/29/16. ®
  • 8. OPERATING ASSUMPTIONS ~ $ 384 eBates sold for ~$384 per member, other liquidity events valued members ~$200 ~ $ 50-100 annual revenue per member ~ 80% avg. cash back rebate ~ $ 10-15 per annum cost to support early members, costs reduce as we scale ~ $ 5-20 operating profit per member per year < $ 50 cash to acquire member currently $24 ®
  • 9. 9 PHASE I PHASE II PHASE III PHASE IV PHASE V JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016 PUBLIC GROWTH Create successful operating company Alpha Phase (June 2015) • Message testing (2nd half, 2015) • Launch apps / site / browser add-ons PHASE I
  • 10. 1010 PHASE I PHASE II PHASE III PHASE IV PHASE V JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016 PUBLIC GROWTH Create successful operating company Alpha Phase (June 2015) • Message testing (2nd half, 2015) • Launch apps / site / browser add-ons Test by switching customers from incumbent competitors Beta Phase (Jan 2016) • Added Gatekeepers • Tested Viral • Promotional – increased cash back • First qtr. member acquisition testing PHASE I PHASE II
  • 11. 1111 PHASE I PHASE II PHASE III PHASE IV PHASE V JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016 PUBLIC GROWTH Create successful operating company Alpha Phase (June 2015) • Message testing (2nd half, 2015) • Launch apps / site / browser add-ons Test by switching customers from incumbent competitors Beta Phase (Jan 2016) • Added Gatekeepers • Tested Viral • Promotional – increased cash back • First qtr. member acquisition testing • Public - SEC Qualified (Sep 29, 2016) • 11,500 Customers • Revenue • Member Acquisition Metrics confirmed - $24 per shopper PHASE I PHASE II Beta Phase Milestones
  • 12. 1212 GROWTH Go Public: Launch Launch $500,000 Raise • Rebrand for #GetYourShare • Get Listed OTC QB o Provide shopper / shareholders with publicly visible value for their equity • Prep & start campaign for $1,500,000 raise PHASE III PHASE I PHASE II PHASE III PHASE IV PHASE V JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016 PUBLIC
  • 13. 1313 GROWTH Go Public: Launch Launch $500,000 Raise • Rebrand for #GetYourShare • Get Listed OTC QB o Provide shopper / shareholders with publicly visible value for their equity • Prep & start campaign for $1,500,000 raise Public Market Product Portfolio Expansion Member Acquisition Campaign o (90 days after close of $500,000 raise, est. Apr 2017) • CrowdfundX campaign • Min. $100 / investor • $.09 / share, preferred • Goal: double prior round valuation PHASE III PHASE IV PHASE I PHASE II PHASE III PHASE IV PHASE V JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016 PUBLIC
  • 14. 1414 GROWTH Go Public: Launch Launch $500,000 Raise • Rebrand for #GetYourShare • Get Listed OTC QB o Provide shopper / shareholders with publicly visible value for their equity • Prep & start campaign for $1,500,000 raise Public Market Product Portfolio Expansion Member Acquisition Campaign o (90 days after close of $500,000 raise, est. Apr 2017) • CrowdfundX campaign • Min. $100 / investor • $.09 / share, preferred • Goal: double prior round valuation Investor Focused Campaign o (Tail end of $1,500,000 campaign, est. Sep 2017) • Qualify for OTC QX (2 market makers, other requirements) • Goal: institutional investor interest Introduce new products PHASE III PHASE IV $1,500,000 Raise PHASE V PHASE I PHASE II PHASE III PHASE IV PHASE V JUNE 2015 JANUARY 2016 Est. APRIL 2017 Est. SEP 2017SEP, 29 2016 PUBLIC
  • 15. TRACTION 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 Revenue ($) 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 New Members Total Members Transactions 2015 Year Total Jan 2016 Feb 2016 V Mar. 2016 In Q1 2016, we tested various member acquisition strategies to achieve scalable, affordable growth. ®
  • 16. PRO FORMA OPERATING FORECAST By Membership Level Users/Members 12,000 50,000 250,000 1,000,000 Est. Date Achieved NOV 2016 APR 2017 JAN 2018 DEC 2019 Annualized Rev. Gross Margin Fixed Operating Costs Annualized Net Profit Variable Op. Cost $2,000,000 0 $ 400,000 (260,000) $ 25,000 (125,000) $ 75,000 $ 500,000 $ 600,000 $3,500,000 $12,500,000 $ 2,500,000 $ 750,000 $ 950,000 $ 500,000 $ 2,000,000 $ 5,500,000 $ 1,500,000 $ 10,000,000 $50,000,000 Marketing – Non. Acq. 0 $ 150,000 $ 300,000 $ 1,000,000 Tot. User Acq. - Cash $ 250,000 $ 1,000,000 $ 12,500,000 $ 50,000,000 Variable Head Count Support 0.1 1 5 20 Retailer Relations 0 0 1 4 ®
  • 17. COMPETITION ® OWNERSHIPCASH BACK SAVINGS EXIT $960M Sale to Rakuten $1.7 Billion IPO $1.5 Billion IPO $13 Billion IPO             COMPANY Public as of Sep 2016
  • 18. Going Public – Reg. A+: SEC QUALIFICATION INVESTORS HAVE FREELY TRADEABLE STOCK OTC QB listing expected Create robust market EXIT STRATEGY ~ 1st Qtr 2017 ® ~ 3rd Qtr 2016
  • 20. Robert Grosshandler CEO & Co-founder Founder, iGive.com – 1997 350,000 Members currently Founder, eComXpo sold – 2008 Founder, Intercast sold – 1995 Co-founder, The SOFTA Group founded 1981, 160 employees, sold – 1993 EXECUTIVE TEAM Sanford Schleicher CTO & Co-founder CTO – iGive.com – 2008 j2 Global Communications Director Co-founder and Chief Architect, Onebox sold – 2000 BS, Computer Sciences University of Illinois Melinda Moore CMO CMO, Crowdfunder – 2015 Co-founder, LovingEco sold – 2012 Co-founder, Tuesdaynights 2012 – 2016 Top 50 Digital Women in 2015 Digital LA Author, How to Raise Money: The Ultimate Guide to Crowdfunding BA, Psychology UCLA ® ADVISORY BOARD David Carlick Venture / Co-founder DoubleClick, Former CEO Public Company Michael Brennan Real Estate / Private Equity, Former CEO Fortune 500 REIT
  • 21. Robert Grosshandler 847.477.6968 rob@iconsumer.com AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT AT https://www.iConsumer.com/offeringcircular YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. CONTACT “We’re here to make a dent in the Universe.” Steve Jobs

Editor's Notes

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