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6 STEPS TO DATA QUALITY6 STEPS TO DATA QUALITY
0
20
40
60
80
100
25%
74%
88%
36%
of the average B2B
marketer’s database
contains critical
data errors1
of companies do not
have a sophisticated
approach to data
quality2
of records
analyzed lack
firmographic data3
of marketers say that
data quality is the biggest
obstacle to marketing
automation success4
Clean, protect and enhance your data
in Marketing Automation
Steps to
Data Quality6
Take on these comprehensive steps
and you will be on your way.
Perform a
Data Audit
Perform a
Systems Audit
Revise data
capture processes
Correct
data errors
Implement email
alerts and reports
Manage data quality
across the organization
of companies
with central data
management had a
significant increase
in profits2
Organizations that
adopt data quality
practices have nearly
more revenue1
53%
70%
DATA QUALITY IS
NOT AN ACCIDENT
THE
BENEFITS OF
DATA QUALITY
SOURCES: (1) SiriusDecisions, The Impact of Bad Data on Demand Creation (2) 2015 Experian The data quality benchmark report
(3) Ascend2 Marketing Automation Benchmark Survey, July 2014 (4) 2014 Netprospex Annual Marketing Data Benchmark Report

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6 Steps to Data Quality in Marketing Automation

  • 1. 6 STEPS TO DATA QUALITY6 STEPS TO DATA QUALITY 0 20 40 60 80 100 25% 74% 88% 36% of the average B2B marketer’s database contains critical data errors1 of companies do not have a sophisticated approach to data quality2 of records analyzed lack firmographic data3 of marketers say that data quality is the biggest obstacle to marketing automation success4 Clean, protect and enhance your data in Marketing Automation Steps to Data Quality6 Take on these comprehensive steps and you will be on your way. Perform a Data Audit Perform a Systems Audit Revise data capture processes Correct data errors Implement email alerts and reports Manage data quality across the organization of companies with central data management had a significant increase in profits2 Organizations that adopt data quality practices have nearly more revenue1 53% 70% DATA QUALITY IS NOT AN ACCIDENT THE BENEFITS OF DATA QUALITY SOURCES: (1) SiriusDecisions, The Impact of Bad Data on Demand Creation (2) 2015 Experian The data quality benchmark report (3) Ascend2 Marketing Automation Benchmark Survey, July 2014 (4) 2014 Netprospex Annual Marketing Data Benchmark Report