For the complete report, get in touch with us at : info@netscribes.com The book retail market is gradually becoming a lucrative market in India. The offline segment is dominating the market at present, however, with increasing internet penetration there is plenty of scope for growth in the online market as well. Moreover, online book retailing has some key advantages like potentially infinite shelf space, no real estate costs, an absence of the personnel and infrastructure expenses involved with running a physical store, lower prices and no inter-state taxes, further there is easy scalability. The report begins with an introduction of the India’s retail market and includes India’s retail penetration level and the segmentation in the market. This is followed by the market overview section for the book retail market in India providing the size and growth of the market, organised and unorganised market share and segmentation of the online and offline market. It is followed by the business model adopted by book retailers. An analysis of the drivers explain the factors for growth of the industry including increasing income, growing paper industry, growth in organized retail, internet penetration, advent of technical gadgets, popular as gift items and secure payment mechanisms. The key challenges identified are low literacy rates, competition from unorganised sector, low credit card penetration and consumer perception, and time lag due to lack of proper inventory. Trends in the market include PE/VC investments in the market, bookstores coming up with coffee shops, book retailers expanding product portfolio and presence, bookstores find new ways of marketing and bookstores gaining greater visibility through book fairs. The competition section provides an overview of the competitive landscape of the market. It also includes brief profiles of the major players in the market.

1. Book Retail Market – India
October 2010

2. Executive Summary
The book industry is estimated at over INR a bn in 20-- and has been growing at 15% CAGR
Text and curriculum books account for about j% of the total sales generated in the market
Market The market is segmented into Online and Offline Market, where online book industry is presently
k % of the entire book market
Drivers: Increasing income, growing paper industry, growth in organized retail, internet
Drivers & penetration, advent of technical gadgets, popular as gift items and secure payment mechanisms
LE
Challenges Challenges: Low literacy rates, competition from unorganised sector, low credit card
P
penetration and consumer perception, and time lag due to lack of proper inventory
M
A
PE/VC investments
Trends
S
Bookstores coming up with coffee shops
Expanding product portfolio and presence
Bookstores find new ways of launching books
Bookstores gaining greater visibility through book fairs
Market is highly unorganized with only a few retail players utilising the opportunity of the market
Major retailers are in an expansion mode setting targets of increasing their footprints all over
Competition India
Some of the players in both online and offline segment are Company 1, Company 2 and
Company 3
BOOK RETAILING IN INDIA 2010.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
BOOK RETAILING IN INDIA 2010.PPT 3

4. Book retail is poised to touch new horizons with booming
technology and growth in retail space
Market Overview – Book Retail Market Size and Growth
• The book industry was estimated at INR a bn out of INR bn
which organized retail accounts for only p% in 20-- c%
b
(at INR r bn) 40
a
• This segment is seen to be emerging with text and 30
curriculum books accounting for about j % of the 20
total sales
E
10
• The market is segmented into Online and Offline
L
Online book industry is presently k% of the entire book
P
market and is expected to witness a rapid growth due to
wide scale internet penetration in tier II and tier III level
0
20-- 20--e
cities
Book Retail Market(20--)
SAM
Organized Retail
Segmentation of Book Market (20--)
Online Book Market
H% E%
J%
F%
Unorganized Retail Offline Book Market
Source:
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5. Drivers – Summary
Offline Market Online Market
Common Drivers
Drivers Drivers
• Increasing Income • Internet penetration
• Growth in organized
retail
• Advent of technical
gadgets
• High return value
• Growing paper
and popular as gift • Secure payment
industry
items mechanisms
5

6. Challenges – Summary
Low literacy rates Competition from unorganized
market
Time lag due to lack of proper Low credit card penetration
inventory consumer perception
6

7. Trends – Summary
PE/VC investments
Bookstores gaining greater Bookstores coming up with
visibility through book fairs coffee shops
Key
Trends
Bookstores find new ways of Expanding product portfolio and
launching books presence
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8. Players in the Market (X/X)
Company Snapshot: Company 1
Corporate Information
Retail Outlets
Headquarters City A Store Profile
Current Plans
Founded 19-- Company 1 x1 x2
Products Product 1, Product 2 Company 2
Company 3
Key People Mr. X
Company 4
Company 5
E
Business Highlights
PL
• It is a wholly owned subsidiary Company of Company H – Indian department store chain
• Currently has m stores across n cities in the country
SAM
• Total income amounted to INR b2 mn in 2010 from INR b1 mn in 2009
• It plans to launch its online store in within 2010
Source:
BOOK RETAILING IN INDIA 2010.PPT 8

9. Thank you for the attention
Book Retail – India report is a part of Research on India’s Consumer Goods’ Industry Series.
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