IntroductionCompanies across all consumer-facing industries, with food and drinks as no exception, agree in the importance of using social media for marketing. However, there is generally less clarity in exactly what social media involves, much less the best practice to follow when using social media to market food and drinks. This report explains how to make the most of social media media platforms.Features and benefits* Understand from an analytical perspective what social media actually is and how it relates to marketing food and beverages.* Use market size figures and data breakdowns for key countries to highlight important opportunities in marketing via social media.* Identify the five most important areas within social media and use analysis of recent campaigns to appreciate best practice in those areas.* Identify the impact of demographic and socioeconomic shifts on shifting the focus of social media marketing to the developing world.* Understand the likely impact for marketers of the impending technological shifts in mobile platforms and interactive TV.HighlightsThe key to social media is users sharing with each other. The major difference in practice from previous collaborative projects is that a large proportion of players involved in social media are seeking to generate revenue from the use of collaboratively created content.In developed markets, 79% of social network users are 25 or older, and 32% are over 45. The largest group is the 25-34 year old group, although usage is split relatively evenly between consumers aged 25-54. Usage drops for over-55s ' although there are still 16 million social networking users over 65.The number of 3G mobile broadband subscribers worldwide will rise from just over a billion in 2010 to 2.8 billion by 2018, representing 43% of mobile users and 37% of the total global population. Interactive TV growth will drive integration between TV and social media campaigns, both in terms of advertising and sponsorship.Your key questions answered* What is the importance of social media for food and drinks marketers'* How can companies develop a successful social media strategy'* Which regions will be the most important growth areas in social media'* What can companies do to attract consumers as people become jaded with online marketing'* What should the impact of mobile and interactive TV growth be on social media strategy'
Social Media Strategies for Food and Drinks Companies
1. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Social Media Strategies for Food and Drinks Companies
Published on March 2011
Report Summary
Introduction
Companies across all consumer-facing industries, with food and drinks as no exception, agree in the importance of using social media
for marketing. However, there is generally less clarity in exactly what social media involves, much less the best practice to follow
when using social media to market food and drinks. This report explains how to make the most of social media media platforms.
Features and benefits
* Understand from an analytical perspective what social media actually is and how it relates to marketing food and beverages.
* Use market size figures and data breakdowns for key countries to
highlight important opportunities in marketing via social media.
* Identify the five most important areas within social media and use analysis of recent campaigns to appreciate best practice in those
areas.
* Identify the impact of demographic and socioeconomic shifts on shifting the focus of social media marketing to the developing world.
* Understand the likely impact for marketers of the impending technological shifts in mobile platforms and interactive TV.
Highlights
The key to social media is users sharing with each other. The major difference in practice from previous collaborative projects is that a
large proportion of players involved in social media are seeking to generate revenue from the use of collaboratively created content.
In developed markets, 79% of social network users are 25 or older, and 32% are over 45. The largest group is the 25-34 year old
group, although usage is split relatively evenly between consumers aged 25-54. Usage drops for over-55s ' although there are still 16
million social networking users over 65.
The number of 3G mobile broadband subscribers worldwide will rise from just over a billion in 2010 to 2.8 billion by 2018, representing
43% of mobile users and 37% of the total global population. Interactive TV growth will drive integration between TV and social media
campaigns, both in terms of advertising and sponsorship.
Your key questions answered
* What is the importance of social media for food and drinks marketers'
* How can companies develop a successful social media strategy'
* Which regions will be the most important growth areas in social media'
* What can companies do to attract consumers as people become jaded with online marketing'
* What should the impact of mobile and interactive TV growth be on social media strategy'
Table of Content
Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 1/5
2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
TABLE OF CONTENTS
Executive Summary
Introduction
Overview of the social media landscape
Social media user analysis
Using social media to market food & beverages
Case studies
The future of social media in food & beverages
John Band
Disclaimer
Introduction
Summary
Introduction
Who is this report for and what is it about'
Definitions of social media
Notes on data and sources
Overview of the social media landscape
Summary
Introduction
Development of the social media landscape
Historical evolution
Recent key advances
Current social media types
Factors driving and restricting social media growth
Positive: social network growth
Positive: demographic trends
Positive: emerging platform opportunities
Negative: concerns over trust and security
Negative: social media fatigue
Negative: competitive market for user attention
Social media user profile
Summary
Introduction
Social media user numbers and spending power
Broadband users
Mobile broadband users
Social network users
Spending power
Demographic profile of social media users
Social network platform analysis
Issues in using social media in food & beverages
Summary
Introduction
Key activities in social media strategy
Monitoring and shaping discussions of your brands in social media
Ensuring your social media campaigns match brand values
Aligning your social media campaigns with offline campaigns
Sponsoring or creating online social games
Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 2/5
3. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Engaging with consumers through mobile and location-based services
Key food and drinks categories for social media
Case studies
Summary
Introduction
A Bunch of Carrot Farmers
Amoy's Real Taste of Asia
Domino's Pizza Holdouts
Lucozade's Make Energy Flow
Mountain Dew's DEWmocracy
Polo 'Sucker or Cruncher'
Oreo's Guinness World Record attempt
Pringles Oversharers
The future of social media in food and beverages
Summary
Introduction
Demographic and platform evolution
The need to attract seniors
Ensuring that marketers track emerging platforms in developed markets
Following social media trends in the developing world
The impact of different cultures on gender balance in social media
The developing world's age-related trends will ultimately catch up with the West
Consumer fatigue with social media
Concerns about trusting brands in social media
New platforms will be an important focus
Interactive TV will converge with social media
Appendix
Scope
Methodology
Secondary research
Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 3/5
4. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact
Order Information
Please verify that the product information is correct and select the format(s) you require.
Social Media Strategies for Food and Drinks Companies
Product Formats
Please select the product formats and the quantity you require.
1 User License--USD 2 875.00 Quantity: _____
Corporate License--USD 7 187.50 Quantity: _____
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title: Mr Mrs Dr Miss Ms Prof
First Name: _____________________________ Last Name: __________________________________
Email Address: __________________________________________________________________________
Job Title: __________________________________________________________________________
Organization: __________________________________________________________________________
Address: __________________________________________________________________________
City: __________________________________________________________________________
Postal / Zip Code: __________________________________________________________________________
Country: __________________________________________________________________________
Phone Number: __________________________________________________________________________
Fax Number: __________________________________________________________________________
Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 4/5
5. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.
Payment by credit card Card Number: ______________________________________________
Expiry Date __________ / _________
CVV Number _____________________
Card Type (ex: Visa, Amex…) _________________________________
Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189
Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE
Customer signature:
Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms
Please fax this form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 5/5