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Social Media Strategies for Food and Drinks Companies
Published on March 2011

                                                                                                             Report Summary

Introduction


Companies across all consumer-facing industries, with food and drinks as no exception, agree in the importance of using social media
for marketing. However, there is generally less clarity in exactly what social media involves, much less the best practice to follow
when using social media to market food and drinks. This report explains how to make the most of social media media platforms.


Features and benefits


* Understand from an analytical perspective what social media actually is and how it relates to marketing food and beverages.
* Use market size figures and data breakdowns for key countries to
highlight important opportunities in marketing via social media.
* Identify the five most important areas within social media and use analysis of recent campaigns to appreciate best practice in those
areas.
* Identify the impact of demographic and socioeconomic shifts on shifting the focus of social media marketing to the developing world.
* Understand the likely impact for marketers of the impending technological shifts in mobile platforms and interactive TV.


Highlights


The key to social media is users sharing with each other. The major difference in practice from previous collaborative projects is that a
large proportion of players involved in social media are seeking to generate revenue from the use of collaboratively created content.
In developed markets, 79% of social network users are 25 or older, and 32% are over 45. The largest group is the 25-34 year old
group, although usage is split relatively evenly between consumers aged 25-54. Usage drops for over-55s ' although there are still 16
million social networking users over 65.
The number of 3G mobile broadband subscribers worldwide will rise from just over a billion in 2010 to 2.8 billion by 2018, representing
43% of mobile users and 37% of the total global population. Interactive TV growth will drive integration between TV and social media
campaigns, both in terms of advertising and sponsorship.


Your key questions answered


* What is the importance of social media for food and drinks marketers'
* How can companies develop a successful social media strategy'
* Which regions will be the most important growth areas in social media'
* What can companies do to attract consumers as people become jaded with online marketing'
* What should the impact of mobile and interactive TV growth be on social media strategy'




                                                                                                             Table of Content



Social Media Strategies for Food and Drinks Companies (From Slideshare)                                                          Page 1/5
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ReportLinker                                                                     and Market Statistics
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TABLE OF CONTENTS
Executive Summary
  Introduction
  Overview of the social media landscape
  Social media user analysis
  Using social media to market food & beverages
  Case studies
  The future of social media in food & beverages
John Band
  Disclaimer
Introduction
  Summary
  Introduction
  Who is this report for and what is it about'
  Definitions of social media
  Notes on data and sources
Overview of the social media landscape
  Summary
  Introduction
  Development of the social media landscape
     Historical evolution
     Recent key advances
     Current social media types
  Factors driving and restricting social media growth
     Positive: social network growth
     Positive: demographic trends
     Positive: emerging platform opportunities
     Negative: concerns over trust and security
     Negative: social media fatigue
     Negative: competitive market for user attention
Social media user profile
  Summary
  Introduction
  Social media user numbers and spending power
     Broadband users
     Mobile broadband users
     Social network users
     Spending power
  Demographic profile of social media users
  Social network platform analysis
Issues in using social media in food & beverages
  Summary
  Introduction
  Key activities in social media strategy
     Monitoring and shaping discussions of your brands in social media
     Ensuring your social media campaigns match brand values
     Aligning your social media campaigns with offline campaigns
     Sponsoring or creating online social games



Social Media Strategies for Food and Drinks Companies (From Slideshare)                                     Page 2/5
Find Industry reports, Company profiles
ReportLinker                                                                      and Market Statistics
                                             >> Get this Report Now by email!

     Engaging with consumers through mobile and location-based services
  Key food and drinks categories for social media
Case studies
  Summary
  Introduction
  A Bunch of Carrot Farmers
  Amoy's Real Taste of Asia
  Domino's Pizza Holdouts
  Lucozade's Make Energy Flow
  Mountain Dew's DEWmocracy
  Polo 'Sucker or Cruncher'
  Oreo's Guinness World Record attempt
  Pringles Oversharers
The future of social media in food and beverages
  Summary
  Introduction
  Demographic and platform evolution
     The need to attract seniors
     Ensuring that marketers track emerging platforms in developed markets
  Following social media trends in the developing world
     The impact of different cultures on gender balance in social media
     The developing world's age-related trends will ultimately catch up with the West
  Consumer fatigue with social media
  Concerns about trusting brands in social media
  New platforms will be an important focus
  Interactive TV will converge with social media
Appendix
  Scope
  Methodology
     Secondary research




Social Media Strategies for Food and Drinks Companies (From Slideshare)                                      Page 3/5
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              Fax Order Form
              To place an order via fax simply print this form, fill in the information below and fax the completed form to:
                          Europe, Middle East and Africa : + 33 4 37 37 15 56
                          Asia, Oceania and America : + 1 (805) 617 17 93
              If you have any questions please visit http://www.reportlinker.com/notify/contact


              Order Information
              Please verify that the product information is correct and select the format(s) you require.

                    Social Media Strategies for Food and Drinks Companies




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                                     1 User License--USD 2 875.00               Quantity: _____



                                     Corporate License--USD 7 187.50            Quantity: _____




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                                                                     Please fax this form to:

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Social Media Strategies for Food and Drinks Companies (From Slideshare)                                                           Page 5/5

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Social Media Strategies for Food and Drinks Companies

  • 1. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Social Media Strategies for Food and Drinks Companies Published on March 2011 Report Summary Introduction Companies across all consumer-facing industries, with food and drinks as no exception, agree in the importance of using social media for marketing. However, there is generally less clarity in exactly what social media involves, much less the best practice to follow when using social media to market food and drinks. This report explains how to make the most of social media media platforms. Features and benefits * Understand from an analytical perspective what social media actually is and how it relates to marketing food and beverages. * Use market size figures and data breakdowns for key countries to highlight important opportunities in marketing via social media. * Identify the five most important areas within social media and use analysis of recent campaigns to appreciate best practice in those areas. * Identify the impact of demographic and socioeconomic shifts on shifting the focus of social media marketing to the developing world. * Understand the likely impact for marketers of the impending technological shifts in mobile platforms and interactive TV. Highlights The key to social media is users sharing with each other. The major difference in practice from previous collaborative projects is that a large proportion of players involved in social media are seeking to generate revenue from the use of collaboratively created content. In developed markets, 79% of social network users are 25 or older, and 32% are over 45. The largest group is the 25-34 year old group, although usage is split relatively evenly between consumers aged 25-54. Usage drops for over-55s ' although there are still 16 million social networking users over 65. The number of 3G mobile broadband subscribers worldwide will rise from just over a billion in 2010 to 2.8 billion by 2018, representing 43% of mobile users and 37% of the total global population. Interactive TV growth will drive integration between TV and social media campaigns, both in terms of advertising and sponsorship. Your key questions answered * What is the importance of social media for food and drinks marketers' * How can companies develop a successful social media strategy' * Which regions will be the most important growth areas in social media' * What can companies do to attract consumers as people become jaded with online marketing' * What should the impact of mobile and interactive TV growth be on social media strategy' Table of Content Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 1/5
  • 2. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! TABLE OF CONTENTS Executive Summary Introduction Overview of the social media landscape Social media user analysis Using social media to market food & beverages Case studies The future of social media in food & beverages John Band Disclaimer Introduction Summary Introduction Who is this report for and what is it about' Definitions of social media Notes on data and sources Overview of the social media landscape Summary Introduction Development of the social media landscape Historical evolution Recent key advances Current social media types Factors driving and restricting social media growth Positive: social network growth Positive: demographic trends Positive: emerging platform opportunities Negative: concerns over trust and security Negative: social media fatigue Negative: competitive market for user attention Social media user profile Summary Introduction Social media user numbers and spending power Broadband users Mobile broadband users Social network users Spending power Demographic profile of social media users Social network platform analysis Issues in using social media in food & beverages Summary Introduction Key activities in social media strategy Monitoring and shaping discussions of your brands in social media Ensuring your social media campaigns match brand values Aligning your social media campaigns with offline campaigns Sponsoring or creating online social games Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 2/5
  • 3. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Engaging with consumers through mobile and location-based services Key food and drinks categories for social media Case studies Summary Introduction A Bunch of Carrot Farmers Amoy's Real Taste of Asia Domino's Pizza Holdouts Lucozade's Make Energy Flow Mountain Dew's DEWmocracy Polo 'Sucker or Cruncher' Oreo's Guinness World Record attempt Pringles Oversharers The future of social media in food and beverages Summary Introduction Demographic and platform evolution The need to attract seniors Ensuring that marketers track emerging platforms in developed markets Following social media trends in the developing world The impact of different cultures on gender balance in social media The developing world's age-related trends will ultimately catch up with the West Consumer fatigue with social media Concerns about trusting brands in social media New platforms will be an important focus Interactive TV will converge with social media Appendix Scope Methodology Secondary research Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 3/5
  • 4. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Social Media Strategies for Food and Drinks Companies Product Formats Please select the product formats and the quantity you require. 1 User License--USD 2 875.00 Quantity: _____ Corporate License--USD 7 187.50 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________ Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 4/5
  • 5. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 5/5