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Social Media Strategies for Food and Drinks Companies

IntroductionCompanies across all consumer-facing industries, with food and drinks as no exception, agree in the importance of using social media for marketing. However, there is generally less clarity in exactly what social media involves, much less the best practice to follow when using social media to market food and drinks. This report explains how to make the most of social media media platforms.Features and benefits* Understand from an analytical perspective what social media actually is and how it relates to marketing food and beverages.* Use market size figures and data breakdowns for key countries to highlight important opportunities in marketing via social media.* Identify the five most important areas within social media and use analysis of recent campaigns to appreciate best practice in those areas.* Identify the impact of demographic and socioeconomic shifts on shifting the focus of social media marketing to the developing world.* Understand the likely impact for marketers of the impending technological shifts in mobile platforms and interactive TV.HighlightsThe key to social media is users sharing with each other. The major difference in practice from previous collaborative projects is that a large proportion of players involved in social media are seeking to generate revenue from the use of collaboratively created content.In developed markets, 79% of social network users are 25 or older, and 32% are over 45. The largest group is the 25-34 year old group, although usage is split relatively evenly between consumers aged 25-54. Usage drops for over-55s ' although there are still 16 million social networking users over 65.The number of 3G mobile broadband subscribers worldwide will rise from just over a billion in 2010 to 2.8 billion by 2018, representing 43% of mobile users and 37% of the total global population. Interactive TV growth will drive integration between TV and social media campaigns, both in terms of advertising and sponsorship.Your key questions answered* What is the importance of social media for food and drinks marketers'* How can companies develop a successful social media strategy'* Which regions will be the most important growth areas in social media'* What can companies do to attract consumers as people become jaded with online marketing'* What should the impact of mobile and interactive TV growth be on social media strategy'

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Social Media Strategies for Food and Drinks Companies

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!Social Media Strategies for Food and Drinks CompaniesPublished on March 2011 Report SummaryIntroductionCompanies across all consumer-facing industries, with food and drinks as no exception, agree in the importance of using social mediafor marketing. However, there is generally less clarity in exactly what social media involves, much less the best practice to followwhen using social media to market food and drinks. This report explains how to make the most of social media media platforms.Features and benefits* Understand from an analytical perspective what social media actually is and how it relates to marketing food and beverages.* Use market size figures and data breakdowns for key countries tohighlight important opportunities in marketing via social media.* Identify the five most important areas within social media and use analysis of recent campaigns to appreciate best practice in thoseareas.* Identify the impact of demographic and socioeconomic shifts on shifting the focus of social media marketing to the developing world.* Understand the likely impact for marketers of the impending technological shifts in mobile platforms and interactive TV.HighlightsThe key to social media is users sharing with each other. The major difference in practice from previous collaborative projects is that alarge proportion of players involved in social media are seeking to generate revenue from the use of collaboratively created content.In developed markets, 79% of social network users are 25 or older, and 32% are over 45. The largest group is the 25-34 year oldgroup, although usage is split relatively evenly between consumers aged 25-54. Usage drops for over-55s although there are still 16million social networking users over 65.The number of 3G mobile broadband subscribers worldwide will rise from just over a billion in 2010 to 2.8 billion by 2018, representing43% of mobile users and 37% of the total global population. Interactive TV growth will drive integration between TV and social mediacampaigns, both in terms of advertising and sponsorship.Your key questions answered* What is the importance of social media for food and drinks marketers* How can companies develop a successful social media strategy* Which regions will be the most important growth areas in social media* What can companies do to attract consumers as people become jaded with online marketing* What should the impact of mobile and interactive TV growth be on social media strategy Table of ContentSocial Media Strategies for Food and Drinks Companies (From Slideshare) Page 1/5
  2. 2. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!TABLE OF CONTENTSExecutive Summary Introduction Overview of the social media landscape Social media user analysis Using social media to market food & beverages Case studies The future of social media in food & beveragesJohn Band DisclaimerIntroduction Summary Introduction Who is this report for and what is it about Definitions of social media Notes on data and sourcesOverview of the social media landscape Summary Introduction Development of the social media landscape Historical evolution Recent key advances Current social media types Factors driving and restricting social media growth Positive: social network growth Positive: demographic trends Positive: emerging platform opportunities Negative: concerns over trust and security Negative: social media fatigue Negative: competitive market for user attentionSocial media user profile Summary Introduction Social media user numbers and spending power Broadband users Mobile broadband users Social network users Spending power Demographic profile of social media users Social network platform analysisIssues in using social media in food & beverages Summary Introduction Key activities in social media strategy Monitoring and shaping discussions of your brands in social media Ensuring your social media campaigns match brand values Aligning your social media campaigns with offline campaigns Sponsoring or creating online social gamesSocial Media Strategies for Food and Drinks Companies (From Slideshare) Page 2/5
  3. 3. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Engaging with consumers through mobile and location-based services Key food and drinks categories for social mediaCase studies Summary Introduction A Bunch of Carrot Farmers Amoys Real Taste of Asia Dominos Pizza Holdouts Lucozades Make Energy Flow Mountain Dews DEWmocracy Polo Sucker or Cruncher Oreos Guinness World Record attempt Pringles OversharersThe future of social media in food and beverages Summary Introduction Demographic and platform evolution The need to attract seniors Ensuring that marketers track emerging platforms in developed markets Following social media trends in the developing world The impact of different cultures on gender balance in social media The developing worlds age-related trends will ultimately catch up with the West Consumer fatigue with social media Concerns about trusting brands in social media New platforms will be an important focus Interactive TV will converge with social mediaAppendix Scope Methodology Secondary researchSocial Media Strategies for Food and Drinks Companies (From Slideshare) Page 3/5
  4. 4. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93 If you have any questions please visit http://www.reportlinker.com/notify/contact Order Information Please verify that the product information is correct and select the format(s) you require. Social Media Strategies for Food and Drinks Companies Product Formats Please select the product formats and the quantity you require. 1 User License--USD 2 875.00 Quantity: _____ Corporate License--USD 7 187.50 Quantity: _____ Contact Information Please enter all the information below in BLOCK CAPITALS Title: Mr Mrs Dr Miss Ms Prof First Name: _____________________________ Last Name: __________________________________ Email Address: __________________________________________________________________________ Job Title: __________________________________________________________________________ Organization: __________________________________________________________________________ Address: __________________________________________________________________________ City: __________________________________________________________________________ Postal / Zip Code: __________________________________________________________________________ Country: __________________________________________________________________________ Phone Number: __________________________________________________________________________ Fax Number: __________________________________________________________________________Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 4/5
  5. 5. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box. Payment by credit card Card Number: ______________________________________________ Expiry Date __________ / _________ CVV Number _____________________ Card Type (ex: Visa, Amex…) _________________________________ Payment by wire transfer Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189 Payment by check UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE Customer signature:   Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93Social Media Strategies for Food and Drinks Companies (From Slideshare) Page 5/5

IntroductionCompanies across all consumer-facing industries, with food and drinks as no exception, agree in the importance of using social media for marketing. However, there is generally less clarity in exactly what social media involves, much less the best practice to follow when using social media to market food and drinks. This report explains how to make the most of social media media platforms.Features and benefits* Understand from an analytical perspective what social media actually is and how it relates to marketing food and beverages.* Use market size figures and data breakdowns for key countries to highlight important opportunities in marketing via social media.* Identify the five most important areas within social media and use analysis of recent campaigns to appreciate best practice in those areas.* Identify the impact of demographic and socioeconomic shifts on shifting the focus of social media marketing to the developing world.* Understand the likely impact for marketers of the impending technological shifts in mobile platforms and interactive TV.HighlightsThe key to social media is users sharing with each other. The major difference in practice from previous collaborative projects is that a large proportion of players involved in social media are seeking to generate revenue from the use of collaboratively created content.In developed markets, 79% of social network users are 25 or older, and 32% are over 45. The largest group is the 25-34 year old group, although usage is split relatively evenly between consumers aged 25-54. Usage drops for over-55s ' although there are still 16 million social networking users over 65.The number of 3G mobile broadband subscribers worldwide will rise from just over a billion in 2010 to 2.8 billion by 2018, representing 43% of mobile users and 37% of the total global population. Interactive TV growth will drive integration between TV and social media campaigns, both in terms of advertising and sponsorship.Your key questions answered* What is the importance of social media for food and drinks marketers'* How can companies develop a successful social media strategy'* Which regions will be the most important growth areas in social media'* What can companies do to attract consumers as people become jaded with online marketing'* What should the impact of mobile and interactive TV growth be on social media strategy'

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