Learn how to build a list of your competitors using ReferenceUSA. Available at subscribing public libraries.

1. ReferenceUSA-­‐
How
to
find
your
compe6tors

2. 1.
Once
you
have
signed
into
ReferenceUSA,
select
the
U.S.
Business/
Employers
USA
database.

3. 2.
Select
Advanced
Search
or
Build
a
List.

4. 3.
Select
your
search
criteria
On
the
leE
hand
side,
select
the
criteria
you
will
use
to
filter
your
search
criteria.
New
windows
will
open
in
the
center
column
of
the
page.

5. 4.
Ques;ons
to
Ask
When
Selec;ng
your
Criteria
What
is
a
compe;tor?
A
company
targe6ng
the
same
clients
with
a
similar
product
or
service.
What
industry
do
you
operate
in?
• What
product
or
service
are
you
selling?
• Do
you
have
mul6ple
products
and
services?
What
is
your
service
area/geography?
• Who
are
your
regular
clients?
• Are
your
clients
from
a
specific
area?
• What
is
your
sales
territory?
• Do
you
compete
on
a
na6onal,
state,
regional,
or
local
level?
Is
business
size
important?
• Do
you
compete
with
businesses
smaller
or
larger
than
you?
• Are
there
a
number
of
businesses
in
your
industry
that
you
don’t
compete
with
because
their
market
share
is
too
small?
Other
Factors?
• Are
there
other
factors
that
indicate
if
a
business
is
a
compe6tor
or
not?

6. 4.
Enter
your
search
Parameters
In
the
windows
in
the
center
of
the
page
complete
your
search
criteria.
You
will
either
search
and
select
the
criteria,
select
the
criteria
from
a
tree
diagram,
or
select
the
criteria
from
a
list.
Ensure
your
have
selected
your
results
by
clicking
on
the
criteria
you
want
to
search
by.
The
selected
results
show
up
in
the
selected
window.

7. 4.
Industry
Search
Select
Keyword
SIC/NAICS
from
the
leE
hand
side.
In
the
center
window
select
SIC
codes
or
NAICS
codes
to
search.
Then
decided
if
you
are
searching
all
the
industries
a
company
operates
in
or
only
the
primary
industries
they
work
in.
Write
in
the
industry
your
are
looking
to
search
for
and
press
search.
Select
the
industry
or
industries
that
fit
your
needs.
These
elements
will
move
to
the
selected
box.
You
can
select
mul6ple
industries.
If
you
already
know
the
code(s)
you
are
looking
to
search
you
can
enter
the
code
in
the
boxes
at
the
boTom
of
the
page.

8. 4.
City/State
Search
To
select
for
a
city
or
a
state
select
the
city/state
element
from
the
leE
hand
column.
In
the
center
window
type
in
the
city
or
state
and
press
search.
Select
the
correct
city
or
state
from
the
list
and
it
will
move
to
the
selected
box.
You
can
select
mul6ple
ci6es
and/or
states.

9. 4.
Sales
Volume
Search
Select
the
sales
volume
from
the
leE
hand
column.
Select
the
range
you
would
like
to
search.
If
you
would
like
to
search
outside
of
these
ranges
you
can
select
the
show
more
op6ons
buTon
and
enter
your
own
ranges.

10. 5.
View
Results
Press
the
update
count
buTon
to
view
how
many
compe6tors
you
have.
To
see
who
the
compe6tors
are
select
view
results.

11. 7.
Results
Page
This
shows
you
a
list
of
your
compe6tors.