Diversity Recruiting - The Impact From Social Media
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An overview of the opportunities and impacts related to diversity recruiting, as a result from social media and social networking.
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Diversity Recruiting - The Impact From Social Media
- 1. Diversity Recruiting: The Impact from Social Media v
- 3. A Social Media View
- 6. Why Does It Matter?
- 11. Why Does It Matter? Ning. 2 Million Ning Communities
- 23. Diversity & Social Network Marketing
- 24. Diversity & Professional Network Marketing
- 26. Diversity Ads Reach targeted passive talent on diversity websites
- 31. A Holistic Approach to Recruiting Market Research Competitive Intelligence Job Boards Career Sites Networking Events Job Fairs Referral Programs Alumni Programs Cold Calling Resume Mining Professional Networks Social Networks Diversity Recruiting Campus Recruiting Talent Community
- 34. Competitive Analysis Our Company Competitor A Competitor B Competitor C Competitor D Competitor E Competitor F
- 36. Q&A
- 37. Your Presenters Roycie Earvin leads the diversity and inclusion initiatives at Ameriprise Financial, helping to foster acceptance and understanding among employees, clients and within the community. Roycie joined Ameriprise Financial and moved to Minneapolis in 2008. Previously, she held roles in Information Technology, Operations, Research, and Training and Development across the country. Recognized as one of the top African-American executives in St. Louis, Roycie received the Minority Supplier Development Advocate of the Year award. Jason Buss leads the talent acquisition and diversity organization at Ameriprise Financial. In addition to attracting and hiring talent, his team is responsible for leading the firms’ diversity and inclusion strategy. Jason joined Ameriprise Financial and moved to Minneapolis in 2008. Previously, he held senior level roles in Human Resources, Talent Management, and Recruiting, with global responsibilities. Jason is the founder and author of of Talent HQ (formerly The Talent Buzz), an online news forum for Recruiting and Talent Management Professionals. Talent HQ now provides content for an online community that has grown to 75,000+ in the past 3 years.
- 38. www.TalentHQ.com v
Notas del editor
- March 25, 2011
- We all know that social media is changing the game significantly, and that corporate career sites (brand) have spilled out into all of the social channels. If employers don’t drive a strategy in these areas, then it will “happen to them” by alumni (disgruntled employees), recruiters, and other people setting up groups, fan pages, and twitter accounts to have discussions about what it means to be (or have been) an employee at your company. 81% of respondents stating they do not have an overall online recruiting strategy or they need help from June
- March 25, 2011
- March 25, 2011
- March 25, 2011
- March 25, 2011
- Most employers don’t know that there is over 300,000,000 million searches for “job” related content every month on Google. This is where candidates start their job search, and many of the major job boards even boast that 80% or more of the candidates who visit their sites come from the major search engines. Employers would do very well to go “direct” to these candidates even before they reach the job boards.
- Facebook now has 300 million users, which is the largest social network online, and people spend hours each day on the site (nearly living their online life there) and if employers don’t learn how to integrate these networks into their social strategy they will be losing out on a major opportunity.
- March 25, 2011
- March 25, 2011
- On facebook – as you can see – you can target many different variables of people based on their profile, making the ad targeting very precise.
- This can also be done on networks such as LinkedIn
- Stephen Video, capabilities, job capabilities, overview, career, recruiters, etc.
- Bret 300+ million members Fastest growing demographic is 35+ yrs old
- March 25, 2011
- March 25, 2011
- March 25, 2011
- Competitive Analysis Partnership w/ Interactive Marketing CareerBuilder: 24 million visitors a month (Aug 09) Facebook: 300 million users, 4 th largest country YouTube – 1 Billion Videos viewed a day Twitter – 8 billion tweets (3 billion in past 5 months) LinkedIn – 55 million members, 1 new member every second
- March 25, 2011