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Realty fact business plan - Real estate branding

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Realty Fact – India’s No.1 International Real Estate Magazine . To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company with deep interests in Real estate , e-tailing and Social media. At realty fact, we’re creating new ways to read real estate news on national and international. And Realty fact unique combination of “Innovation +Technology + Real estate news” approach has helped us to connect with over 1 million Internet users across the country.

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Realty fact business plan - Real estate branding

  1. 1. Business Plan Realty fact
  2. 2. To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company with deep interests in Real estate , e-tailing and Social media. At realty fact, we’re creating new ways to read real estate news on national and international. And Realty fact unique combination of “Innovation +Technology + Real estate news” approach has helped us to connect with over 1 million Internet users across the country. About US
  3. 3. About Realty fact •Realty fact Established in 2012 to provide in-depth coverage of the real estate development, banking and policies, investment, management and leasing of commercial real estate for industry executives. Each issue delivers a combination of timely features, company profiles, property- specific news , and case studies offering practical strategies and solutions. Includes information on market trends, regulatory issues, city/area reviews and columns from industry experts. •Directed to the top decision makers including corporate and institutional realty executives, developers, investors, brokers, lenders and asset managers. Provides in-depth analysis, market research studies and exclusive insights into corporate real estate, property sales, leasing, development, asset management, investment, brokerage, financing, tax advisories and law risk.
  4. 4. Our Coverage •Up-to-date real estate information is provided along with news and feature stories about trends and influences in the real estate market, mortgage rates, home security, home decorating and landscaping. Real Estate Press Intended for homeowners, potential home buyers and realtors. •Covers emerging trends and important issues affecting the various industries that are involved in the home buying/selling process. Topics include business development, client relations, technology's impact on the industry and strategies for increasing the bottom line. •Role of Builders in growth of society •Regulation and development •Real Estate: Comparison
  5. 5. 7,00,000+ Page Views a month. (80% traffic from India)
  6. 6. 5,00000+ Registered Subscriber Users. All opted-in (Most users from top 20 countries)
  7. 7. •Influential Audience: 60% of netizens are engage in PC to mobile activity and Realty fact has 90% of the Market Share in the real estate news segment •More than 1 Million relationships have been built •Maximum users are from Top 20 countries •Average Time spent on Site by users is 5 minutes •80% users are between age group of 30 –45 years and present in more than 160 countries •88% Indian Traffic More Statistics
  8. 8. Demographics gender age Demographics
  9. 9. About Digital Magazine •Realty fact digital magazine placed on all national and international digital magazine newsstands and e commerce sites e.g. Magzter, Zinio, Amazon, Apple, Google play etc. Availability will be on all platforms viz. iOS, Android, Windows 8, web, etc with different renowned web portal. •Our digital magazine circulation is approximately 5 lakh and is delivered to subscribers in digital versions. Realty Fact is targeting 1 million online digital magazine readership in the coming year, making it perfect place to showcase your projects, products and services.
  10. 10. Why Digital Magazine •Reach A Global Market If your target audience is "the world" then you really need a digital marketing and advertising. But you knew that already, didn't you ;o) •Spread Ideas Even if you do not want to start a movement, a digital marketing and advertising allows you to share your views and ideas with like-minded people all over the globe. It also allows you to easily explain things by means of adding audio, video or animation to your digital marketing and advertising. It can be like having your own radio or TV station...
  11. 11. •Competition Forces You To Your competition will force you to get a digital marketing and advertising, if you do not already have one. Customers (especially the newer generations) will demand you have a digital marketing and advertising, and will pass you over if you do not have one. It is a matter of adjusting to shifting market conditions. And things will continue to shift, at an amazing speed - just look at how fast the Internet has become an integral part of our lives... •People Expect It By having a digital marketing and advertising you show the world that you are a viable business. Not having one makes you suspicious in the eyes of many prospects. It is silly but true: a digital marketing and advertising will enhance perceived professionalism.
  12. 12. About Print Magazine •Printed realty fact magazine circulation to all Top Management CEO, President, Principal Managing Partner, Owner Executive Director, CFO, Executive Vice President,VP, AVP, General Manager. •Readers by Segment •Business 50% •Government 20% •Professions 15% •Education 8% •Union 2%
  13. 13. Branding Plan •We provide national and international real estate branding programs to get stories written in realty fact magazine that create mind share awareness for different types of real estate companies such as home builders, realtors, real estate companies, mortgage companies, etc. The primary goal realty fact magazine is to guide investors, promoters and buyers on the trends and developments that leading real estate firms are advancing in the industry. •In local real estate markets, we also provide public relations, advertising and other marketing services to help buyers, and real estate agents generate enough foot traffic to make their real estate industry profitable. The primary goal for local markets is to sell products and services.
  14. 14. Our PR Strategies Relationship Building Exercises with media professionals Planning & Executing the PR Calendar Media Planning & Management Facilitating Events Media Monitoring Media Persuasion and Follow ups Compilation of Press Information Translation of News and Press Release for Vernacular Media Effective Use of Digital Media
  15. 15. pr TOOLS PR Tools Product Launch Industry Stories Feature Articles Product Placement One on One Interviews Press Release Corporate Stories Branding and PR supports: Across India and international coverage Corporate Stories Product Launch Industrial story Royalty Program: Crises management Press release Interview Featured Articles Regular Coverage
  16. 16. TARGET MEDIA •Electronic Media NDTV 24X7, Times Now, Zee News, IBN 7, Aajtak, Sahara Samay TV, News 24, CNBC TV18, News X, India TV Total TV, Live News, India News, P7, ETV, Delhi Aaj Tak, Mh1 News,, Nation today, Real for news, News Express, Samachar Plus, Shri News, Jain News, AtoZ Channel, Pragya Channel •General News papers – English Hindustan Times, Times of India, The Hindu, Indian Express, The Pioneer, Mail Today, Asian Age, The Statesman, The Telegraph, The Tribune, DNA, Millennium Post, Deccan Herald, Deccan Chronicle. •National Hindi Papers Dainik Jagran, NavBharat Times, Rashtriya Sahara, Hindustan, Dainik Bhaskar, Amar Ujala, Sandhya Times, Punjab Kesari, Haribhoomi, Aaj Samaj, Rajdhani Samachar, Virat Vaibhav, Veer Arjun, Shah Times, National Duniya, Jansatta •Wire agencies PTI, PTI Bhasha, UNI Varta, UNI, IANS
  17. 17. TARGET MEDIA •Online: Timesofindia.com, hindustantimes.com, yahoo.com, sify.com, msn.com, ConsumerInfoline.com, marketflash.in, IndiaInfoline.com, Msn.co.in, Yahoo.co.in, Rediff.com, Indiatimes.com, indiaarchitectureinfo.com, constructionweekonline.in, interiors.indianetzone.com, indobase.com, newsonprojects.com, masterbuilder.co.in, Inewsone.com, 123.Com, Sify.com, Livemint.com, Dailyindia.com, Indiaprwire.com, Businesswireindia.com, Indiablooms.com, Marketwatch.com, ibnlive.com, Indiatoday.com, Thehindu.com, Dnamoney.com, Financialchronicle.com, Indianexpress.com, Financialexpress.com, Economictimes.com, Zeenews.com, Businessstandard.com, webnewswire, merinews, oneindia, newtoday.com, webduniya, My News, Synergyonline, Dailyindia.com Indiaprwire.com, IndiaInfoline.com, topnews.in, india-briefing.com, smetimes.tradeindia.com, tehelka.com, india.youth-leader.org, hindubusinessline.com. •Magazines: Realty Fact, Realty Plus, Estate World, Real Estate Observer, Property Today, Property Mart, Indian Infrastructure, India Construction, Infrastructure Today, Construction World, Architect Plus Design, Indian Architecture & Builder
  18. 18. Thank You!
  • PerisGichere

    Jan. 3, 2020
  • rachelthomson

    Oct. 23, 2014

Realty Fact – India’s No.1 International Real Estate Magazine . To be an innovative internet company. Realty fact is a highly innovative and emerging Internet technology company with deep interests in Real estate , e-tailing and Social media. At realty fact, we’re creating new ways to read real estate news on national and international. And Realty fact unique combination of “Innovation +Technology + Real estate news” approach has helped us to connect with over 1 million Internet users across the country.

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