Face it, in today’s real estate market there are a ton of resources available to drive more leads — plenty of articles on social media, SEO and working your sphere for new prospects. And with national portals like Zillow, Trulia and Realtor.com providing leads on demand to agents willing to pay for them, finding more leads is the easy part. The hard part is determining which leads to focus on first, which leads have the most value and which leads are active and ready to start the home buying process. How do you maximize the time spent with your most valuable leads to generate more offers, faster? The Offer Generation Playbook is designed to address this gap in the agent sales funnel. You’ll learn to identify, nurture and close the highest value leads in your pipeline: Offer-Ready buyers.