Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Similar a Corporate Innovation at 3M
Similar a Corporate Innovation at 3M (20)
Último
Último (20)
Corporate Innovation at 3M
- 2. earlier called The Minnesota Mining and Manufacturing Company (1996-2002) American multinational conglomerate $30 billion revenue 88,000 people worldwide 55,000+ products Produces - adhesives, abrasives, laminates, passive fire protection, dental products, electronic materials, medical products, car-care products, optical films Operations in more than 65 Countries
- 6. Both disruptive companies use 15%/20% rule – employees spend this time on projects unrelated to their jobs Source – forbes.com
- 7. 46 Core Technology Platforms Shared Technology Uncommon connections Innovative products
- 8. Innovation culture Technology is owned and shared by everyone 15% time employees can spend 15% time on projects of personal interest Golden Step award to teams whose new products earn more than $2 million in US sales or $4 million in global sales within 3 years Social networks Introduced in 2010, connects 75000 global employees
- 9. Post-It notes Failed adhesive turned into a business success
- 10. 1950 - Scotch-Brite Cleaning Pads 2004 - Dish-wand, Scrub brush, Scrub sponge, Dish cloth 2007 - first disposable toilet scrubber with built-in bleach 1980 - 3M introduced Post-it® Notes 2004 - Post-it® Super Sticky Notes, Pop-up Notes Capitalizing on Brand Potential
- 11. Corporate Brand Personality (source – Keller, Strategic Brand Management) Cross functional teams sharing ideas, support functions exist to help teams collaborate Passionate culture about innovation, failure is taken positively 3M has its heart, mind and body in the right place.
- 12. Managing the Corporate Brand: Corporate name change The Minnesota Mining and Manufacturing Company Failed mining operations Innovative Products
- 13. source - csrhub.com Managing the Corporate Brand: CSR
- 14. helps honeybee populations by planting bee habitats 2 Bee colonies in the company headquarters in Saint Paul
- 15. 2.1million tons of pollutants prevented by the Pollution Prevention Pays Program. Greener Scour Pad - 50% of the scrubbing fibres made from the agave plant
- 16. 42% since 2005
- 17. Ads showcasing the role 3M plays in our lives besides Post-It notes, using Post-It notes ;) Impactful ads for foam ear plugs Managing the Corporate Brand : Image
- 18. One of the most innovative companies in the world Known for disruptive innovation People, culture and technology aligned for collaboration innovation Promotes and rewards new ideas, treats failures positively House of varied variety of brands Summary :
- 19. Disclaimer Prepared by Ravi Gupta(PGP31224) as a part of the course “Brand Management” taught by Prof. Sameer Mathur, Indian Institute of Management, Lucknow All 3M images taken from company website and twitter page are property of 3M