Video & Presentation: http://www.proformative.com/events/fpa-innovations-financial-analytics-support-organic-growth-business-strategies Despite recent advances in cloud computing and related technologies, many organizations are still far from where they want and need to be in leveraging data to drive performance improvements. Companies still often apply intuition, rather than hard data, when making strategic and operational decisions. Even when companies define performance metrics, many define vanity as opposed to actionable metrics. Discover new ways to leverage your data to drive shareholder value. In this webinar, you will see how companies are utilizing financial analytics to drive a competitive advantage.

1. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS
James Myers
Director, FP&A Strategy Consulting

2. Proformative is the largest and fastest growing online resource
for senior level corporate finance, treasury, and accounting
professionals.
A resource where corporate finance and related professionals
excel in their careers through:
 Uniquely valuable, online Peer Network
 Direct subject-matter-expert advice
 Valuable Features and Resources
All of it completely noise-free
Check it out at www.proformative.com

3. After participating in this event you will be able to:

Discover how to apply the Lean Analytics Cycle (Metrics > Hypothesis > Experiment > Act)
to your business

Learn the difference between vanity and actionable metrics

Practical examples of how actionable metrics can be used to drive change in an enterprise

4. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS
James Myers
Director, FP&A Strategy Consulting

5. http://m.entrepreneur.com/article/228176#!

6. http://m.entrepreneur.com/article/228176#!

7. In late 2008-early 2009, Google decided to expand finance.
But instead of hiring a lot of additional finance
practitioners, the company instead hired engineers and
business intelligence professionals.
Google then stopped hiring in finance altogether later in
2009 and determined that any incremental growth would
be on an emergency basis. Thomas explained that Google
CFO Patrick Pichette adheres to the Six Sigma
methodology. "He said, 'You need constant improvement.
As time goes on, you should be getting better and better at
what you do. And if this is working out where we're hiring
all of these BI and technical people, you should be able to
keep up with your workload,'" Thomas explained.
Over time, Google reduced its finance workforce yet still
maintained its productivity. But how did it do so? "We did
three things," said Thomas. "We eliminated, automated
and simplified."
http://www.afponline.org/mbr/reg/res/reg_news/Case_Study__How_Google_Overhauled_its_Finance_Department.html

8. Strategic Alignment
-
Lean analytics
Sales process development
Business model & strategy
deployment and
optimization
Historic Reporting
Future predictability
-
-
-
Maintain control and
integrity of information
Traditional analytics
Financial reporting
Revenue planning
Budgeting
Managing financial risk

9. http://ww2.cfo.com/leadership/2013/07/a-new-breed-of-cfo/

13. •
•

14. Source: Deloitte CFO Signals, Q3 2012

15. Lean Startup
Spending the least amount
of resource (time and
money) to discover a
sustainable business model,
for businesses that operate
in high uncertainty
Lean analytics: the tools that
measure how sustainable a
business is.
A business can be sustainable in
1 of 3 ways:
1.
2.
3.
Sticky - people keep coming back
Viral - word of Mouth
Paid – Advertising/Sales teams
Techniques to make smarter
business decisions, with reduced
resources (time and money)
during times of high uncertainty

16. •
•
•
•

18. The Black Swan – Nassim Nicholas Taleb

20. Hypothesis
Act
Metrics
Experiment

21. Hypothe
sis
Act
Metrics
Experim
ent

22. Hypothe
sis
Act
Metrics
Experim
ent

23. Hypothe
sis
Act
Metrics
Experim
ent
•

24. Hypothe
sis
Act
Metrics
Experim
ent

25. Hypothe
sis
•
Act
Metrics
Experim
ent
•
•
•
•
•
•

26. Hypothe
sis
•
Act
Metrics
Experim
ent
6%
6%
5%
4%
4%
Wk 36
Wk 37
4%
4%
3%
2%
1%
0%
•
•
•
•
Wk 38
Wk 39

27. Hypothe
sis
Act
Metrics
Experim
ent

28. Hypothe
sis
Act
Metrics
Experim
ent

29. •
•
•
•
•

31. Make Note…
Please join us at www.proformative.com to ask any
additional questions and to continue this conversation
with your peers.
If you have questions about CPE Credit, please send an
email to cpe@proformative.com

32. Sponsor