How can you build a high-performing product team as a product leader? Being able to identify and hire the right team members is crucial—and varies depending on your organization’s needs. Join our panel of product executives and hear their insight from decades of experience developing and managing teams of all sizes. You’ll leave with a hiring playbook that will maximize your team’s potential. We encourage you to submit your question when you register, and our panel will address as many as possible during the webinar! RSVP today to take advantage of this free webinar and receive the recording. Featured Panelists: Annie Dunham, VP of Product at ProductPlan Pete Anderson, Chief Product Officer at Keyot Cecelia Myers, Director, Product & Product Design at CDW Michael Rodriguez, Senior Vice President of Product of ComeHome at House Canary

1. Hiring and Growing a
Successful Product Team
A Panel Discussion with Product Leaders

2. Today’s Panel
Michael Rodriguez
Product Exec, SVP, & GM at
HouseCanary
Cecilia Myers
Director, Product & Product
Design at CDW
Pete Anderson
Chief Product Officer at
Keyot
Annie Dunham
VP of Product at
ProductPlan

3. Agenda
1. Hiring for IMPACT
2. Panel Discussion:
● Establish a Strong Hiring Foundation
● Assessing Candidates and
Opportunities
● Leading and Empowering Your
Growing Team
3. Live Q&A
Submit questions at any time
during the webinar!

4. Hiring for IMPACT

5. Hiring for Impact

6. Download the
checklist:
https://go.productplan.com/developing-a-product-team-checklist/

7. Establishing a Strong Hiring
Foundation

8. MINDSET FIRST, TACTICS SECOND
Values drive behaviors. Behaviors drives change.
For our
• Customers
• Teammates
• Stakeholders
• Shareholders
• Partners
For
• Our product
• Our role
• Our domain
• Learning
• Innovation
About
•
Product ideas
• What’s
next
• Finding
problems
worth solving
• Our
competition
We assume
we are wrong
until proven
right.
We give each
other grace as
we learn.
We
•
Empower our
teams
•
Operate with
urgency
• Do
more
than talk
•
Experiment
quickly
• Value
outcomes over
output
• Deliver
small pieces of
work often
We
• Have
shared
– Purpose
– Vision
– Identity
– Values
• Have
audacious goals
• Make
personal
connections
and pursue
excellence
We
• Have
the courage to
make decisions
(aka saying no)
• Know
we can’t serve
everyone and
we’re
unapologetic
about that fact
EMPATHY PASSION CURIOSITY
BIAS
TOWARD
ACTION
KINSHIP
RUTHLESS
FOCUS
HUMILITY
+
THE HEAD & THE HEART DELIVERY-FOCUSED
HOW WE USE THE VALUES
Keyot’s Product Values serve as
an active filter through which
we view all aspects of
Transformation.
The mechanics of delivering
work via Agile Frameworks like
Scrum are not difficult to learn.
Changing Enterprise processes
which have been in place for
years, organizing in new ways,
and every layer of an
organization embracing new
mindsets is tough.
Establishing a clear set of
values which accompany your
ongoing change effort is a
critical first step in the process.
They are a non-threatening way
to enable personal
accountability at all layers of the
organization.
IF WE ARE UNABLE TO ALIGN A SHARED SET OF VALUES, WE HAVE ALREADY FAILED.

9. What Makes a
Great PM?
Soft skills and other less-tangible
assets that a great PM hire has.
Flexibility
Great PMs can roll with the punches without devolving into
chaos.
Ownership & Accountability
PMs are responsible for the whole outcome: not just what falls
under the “product” RACI. People who think like a business
owner are more effective than those with perfect process.
Curiosity
Great Product leaders always want to know why something is
the way it is: whether that’s technology, business process or
experience design. A desire to learn signals a capability for
evolution and growth that is directly tied to more effective PMs.
Humility
It is not unusual to run across jerks in Product. The hunger for
growth can have a dark side that manifests as an ego. Great
PMs assume they and their products can always be better.
They elevate and respect the team, and encourage a team
culture of sink or swim together.

10. Pioneer
Scrappy Builders
Excited about unknown
Drunken Walk Product Fit Hypergrowth Scale
Settler Town Planner
Stage
Hire
Focused on scale
Analytical
Creative
Platform managers
Use Case Driven
Often technical
Reference: How to Craft Your Product Team at Every Stage, From Pre-Product/Market Fit to Hypergrowth here, Building Elastic Product Teams here

11. Assessing Candidates and
Opportunities

12. Leading and Empowering
Your Growing Team

13. Live Q&A

14. Thank You.
Download our Developing a Product
Team Checklist at
https://go.productplan.com/developi
ng-a-product-team-checklist/