"Visualize your business development strategy with the help of planning tools and analyses. Use our template to present your business development strategies and stimulate corporate growth. Our charts and graphs, analytical methods, and project plans are the ideal tools for any business development manager. Download this 52-slide presentation and further your business development: http://www.presentationload.com/business-development-powerpoint-template.html CONTENTS - a definition of business development - organizational structures - Porter’s Five Forces model - market analysis - target group analysis - business development manager’s tasks - SWOT analysis - portfolio analysis - utility analysis - STEP analysis - checklists BENEFITS - implement ready-to-use slides on business development - visualize your company’s growth strategy - take advantage of useful analysis tools, such as SWOT and STEP - create your business plan with various tools, analyses, and charts and graphs"

1. PREMIUM POWERPOINT SLIDES
development
Business

2. Business Development
POWERPOINT TEMPLATE

3. A business is like a car – it will not
run itself, except downhill.
American saying

4. INTRODUCTION
Challenges for Businesses
1. Transparent
Markets
3. Global
Competition
2. Dynamic
Exchange
Rates
4. Fast Changing
Technologies

5. INTRODUCTION
Growth Through New Business
A company can achieve growth by increasing production figures or crowding out
competitors. If these options no longer exist, it must be done through new business.
New Business
New business throughinnovation New business throughthe development
of new business segments
BUSINESS DEVELOPMENT (BDM)

6. INTRODUCTION
Business development involves the various techniques designed to
help a company grow by developing new business or expanding
products/services.

7. BASICS
Types of Organizational Business Development
Partof Sales
 Sales development is a
type of business
development that is
involved solely with
Sales.
 Its main task is to
research and qualify new
sales potential such as
new leads or channels.
Groundworkfor
Management
 Business development is
not directly responsible
for making company
decisions.
 It is meant to prepare
the sales tasks or set up
strategic assignments
(e.g. project
management) for
management.
Business Field
 Business development is
also a subset of the
business field.
 It is responsible for
realizing new business
opportunities.

8. BASICS
Business Development Areas
Business development
Marketing Sales Product
Development

9. BASICS
Business Development Activities
Market analysis
Brainstormingideas
for acquiring
new customers
Establishinglong-term
customers
Developingmarketing
strategies
for sales promotions
Selecting and removing
distributionchannels
Maintainingstrategic
partnerships
Findingnecessary
marketing
measures
Supportingcustomers and
managingreferral
marketing
Strategic planningas well
as sales andproject
management

10. BASICS
Strategic Options for Business Development
Old product on old market
Keepon or Take off the market
New product on old market
Product Development
Old product on new market
Market Development
New product on new market
Diversification
Source: Sonja Kind „Business Development – Aufgaben, Organisation und Implementierung“

11. BASICS
Competitive Advantage
Expectations of
products and value
COMP-
etitive-
ADVANT-
AGE

12. BASICS
Target Group Analysis: Sinus Milieus in Germany 2016
HIGHER
MIDDLE
LOWER
Tradition,
rooted in tradition,
modernized tradition
Modernization,
individualization, self-realization,
standard of living
Re-orientation, multiple
options, exploration,
pragmatism
Established
conservativemilieu
10%
Newmiddle
classmilieu
13%
Escapistmilieu
15%
Precariousmilieu
9%
Adaptive
pragmatistmilieu
10%
Traditionalmilieu
13%
Highachiever
milieu
8%
Liberal
intellectualmilieu
7%
Socio-ecologicalmilieu
7%
Moversand
shakersmilieu
8%
Source:
Sinus 2016

13. BASICS
Goals
Should be clearly
defined
Need to serve a
general purpose
Should be in writing
Must be realistic
GOALS

14. BUSINESS DEVELOPMENT MANAGER
Characteristics of Good Business Development Managers
can quickly brainstorm newideas.
analyze the market.
accompany the process of launchinga product, from
idea to implementation.
are familiar with different marketing strategies.
have basic knowledge of customer service, new
customer acquisition and development of strategic
and operational partnerships.
BUSINESS DEVELOPMENT
MANAGERS

15. BUSINESS DEVELOPMENT MANAGER
Combination of Generalists and Specialists
Business Development Manager
Generalist
Departments
Specialists
A business development manager must work with many specialists in order
to successfully position a product or company on the market.

16. BDM PROCESS
Business Development
Establish Business
 Keep competitive strategy up-to-date.
 Maintain quality assurance system.
 Develop flexibility and speed.
 Establish responsive innovation system.
 Develop new competitive strategies.
 Promote executives and employees.
 Expand geographically.
 Conquer market shares and distinguish products.
 Acquire a regular customer base.
 Expand the team.
 Plan for the next growth phase.
 Determine business field and product.
 Put together team.
 Set up business plan.
Initial Growth
Mid-term Growth
Long-term Growth
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17. BDM PROCESS
Business Development Phases
 Determine which
departments and
employees are involved in
decision making.
 Marketing should take
business development
measures into account .
 Budget and resources
determine whether a
company should invest
in BD.
 A risk analysis should also
be considered.
 Ideas are developed.
 Market analysis or other
techniques are used to find
the best idea.
 Less promising ideas are
evaluated and only pursued
if they have high potential.
1. BrainstormingPhase
 Reasons for a business
development are identified.
 Initial ideas arise as to how
this development might
look.
 The rough targets of
business development are
made.
2. IdeaPhase 3. EnvironmentPhase

18. BDM PROCESS
Business Development Phases
• The success of the
measures is monitored,
whereby key figures
and predefined milestones
are periodically evaluated.
• In the event of deviations,
corresponding parameters
of the previous phases are
adjusted.
• Business development
measures will be
implemented, including
components such as
business planning and the
go-to-market.
• A critical analysis of the
target market, target group
and marketing measures
follows.
4. Channel Phase
• Operational and strategic
partnerships should be
considered, provided that
they serve the target.
• Relationships with suppliers
and distribution channels
should also be considered.
5. ImplementationPhase 6. ReviewPhase

19. METHODS
Popular Business Development Tools
A study by the German Institute for Marketing in 2015 found that Business
Development Managers prefer the following tools:
1 SWOT Analysis
2 Portfolio analysis
3 roadmapping
4 Utility analysis
5 STEP Analysis

20. METHODS
SWOT Analysis
Private
Organization
POTENTIAL ANALYSIS
Relevant
Competitors
COMPETITIVE ANALYSIS
Suppliers, Sales Agents
and (Potential) Customers
MARKET ANALYSIS
Legal, Social and Natural
Environment
ENVIRONMENTAL
ANALYSIS
SWOT Analysis
Strengths/Weaknesses Analysis Opportunities/ThreatsAnalysis

21. METHODS
Portfolio Analysis
Question Marks
Products with high market growth. They need a
steady growth rate to graduate to star level.
STARS
Products with a high market share and high
growth potential.
Poor Dogs
Products that should either be relaunched or
discontinued if not profitable.
Cash Cows
Products with a high market share and low
growth (less than 10 percent). Revenue
surpluses can be invested in other products.
Market Share
MarketGrowth

22. METHODS
Roadmap
2016 2020 2025 2030 2035 2040
Vegan New energy sources
Trend X
Europe Africa
Aging customers
Smartphones
Competitor 1 Competitor 3
Competitor 2
Trends
Cus-
tomers
Channels
Comp-
etition

23. METHODEN
STEP Analysis
Social factors
Trends
Mobility
Demographic
…
Technologicalfactors
New technologies
Machines
Utilization
…
Economic factors
Economic situation
Available resources
Competition
…
Policitcalfactors
Laws & guidelines
Trade agreements
Political stability
…
S T
E P

24. BENEFIT
Units
Solution 1 Solution 2 Solution3 Solution4
LEVEL BENEFIT LEVEL BENEFIT LEVEL BENEFIT LEVEL BENEFIT
Criterion A XX 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG
Criterion B XX 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG
Criterion C XX 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG
Criterion D XX 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG
Criterion E XX 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG
Criterion F XX 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG 1-10 XX x EG
Total Benefits XX SUm SUm SUm SUm
METHODS
Utility Analysis
UtilityPoints

25. CHECKLIST
Implementing Business Development Measures
 Setmarketing measures.
 Implement development measures.
 Evaluate development measures.
 Adjust to findings.
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