1. Customer Segmentation Process
Understand
Customer needs
Group customers
by need groups
Identify most
attractive segments
Develop unique
value propositions
by segment
Develop unique Go-
To-Market strategies
by segment 1
2
3
4
5
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3. Customer Segmentation Process
1
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Understand
Customer needs

4. Customer Segmentation Process
1
2
3
4
5
• Your Text Goes here
• Download this
awesome diagram
• Bring your
presentation to life
• Capture your
audience’s attention
• All images are 100%
editable in powerpoint
• Your Text Goes here
• Download this
awesome diagram
Your Text Here
Your Logo
Group customers
by need groups

5. Customer Segmentation Process
1
2
3
4
5
• Your Text Goes here
• Download this
awesome diagram
• Bring your
presentation to life
• Capture your
audience’s attention
• All images are 100%
editable in powerpoint
• Your Text Goes here
• Download this
awesome diagram
Your Text Here
Your Logo
Identify most
attractive segments

6. Customer Segmentation Process
1
2
3
4
5
• Your Text Goes here
• Download this
awesome diagram
• Bring your
presentation to life
• Capture your
audience’s attention
• All images are 100%
editable in powerpoint
• Your Text Goes here
• Download this
awesome diagram
Your Text Here
Your Logo
Develop
unique value
propositions
by segment

7. Customer Segmentation Process
1
2
3
4
5
• Your Text Goes here
• Download this
awesome diagram
• Bring your
presentation to life
• Capture your
audience’s attention
• All images are 100%
editable in powerpoint
• Your Text Goes here
• Download this
awesome diagram
Your Text Here
Your Logo
Develop unique Go-
To-Market strategies
by segment

8. All images are 100% editable in Powerpoint
“Change color, size and orientation of any icon to your liking”

9. 1
1. Right click the object.
2. Choose Group and then Ungroup.
3. Click beside the object and drag the arrow over it.
2
Ungrouping the object
3

10. 1. Select the shape to change the color and Right click the object( click any object which you
want to change color)
2. Choose Format Shape in the dialog box.
3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the
appearance of the object. Change colour as shown in the picture.
Edit Color
1
2 3