34. Pier Paolo Solinas Response Count Culture or cultural 67 Gay or Lesbian or LGBT or GLBT (context Gay scene, gay friendly etc.) 61 History or Historic 51 Food or cuisine 19 Architecture or architectural 14 Nighthlife 14 Museum 10 Cruise 9 Beauty or beautiful 7 Valid Responses 318 Total Responses 318
35. Pier Paolo Solinas Response Count On vacation or holiday 246 On a business trip 81 On both vacation and business in the same trip 127 Valid Responses 304 Total Responses 304
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42. Pier Paolo Solinas Response Amsterdam Berlin Copenhagen Stockholm Barcelona Manchester Madrid 47.9 | 45.0 | 25.4
43. Pier Paolo Solinas Response Oslo Helsinki Prague Antwerp Vienna St. Petersburg Total 47.9 | 45.0 | 25.4
64. Concept 3 out /aut/[bw.; vaak pred.] 1 (plaats; richting; ook fig. en sport) uit, buiten, weg contract out uitbesteden; an evening out 2 uit, openbaar, tevoorschijn, naar buiten the results are out de resultaten zijn bekend; out with it! vertel op!, zeg het maar! 4 out /aut/ [vz.; richtingaanduidend] uit, naar buiten from out the window vanuit het raam; looked out the window keken uit het venster; chuck it out the window gooi het door het venster ‘ OUT in Flanders’ Antwerp & Brussels
65. Concept Make OUT in Flanders Hang OUT in Flanders Try OUT in Flanders Stand OUT in Flanders Point OUT in Flanders Work OUT in Flanders Break OUT in Flanders Pick OUT in Flanders Pass OUT in Flanders Drop OUT in Flanders Figure OUT in Flanders Find OUT in Flanders Go OUT in Flanders Look OUT in Flanders Check OUT in Flanders Take OUT in Flanders Ask OUT in Flanders
Long Tail = Tapping various niche markets is more efficient than mainstream approach Safe Place = Acceptance & Tolerance are very important for this target group We practise what we preach = we are a tolerant & accepting destination Being able to be yourself If you are on holiday, you want to relax and foremost be yourself. If the destination
Easier to get your message out through gay media
Often described as trendsetters & early adopters (Apple, …) DINKS Double Income No Kids Discrimination sensitive Power of social networks in order to be heard (eg. photo removal gay couple on FB)