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Pitch Deck Template for startups

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Malcolm Lewis
Malcolm Lewis

A pitch deck template with sample copy to help technology startups sell their business concept to angel investors and VCs. Inspired by pitch deck words of wisdom from Dave McClure (500 Startups), AirBnb, Guy Kawasaki and Venture Hacks (the folks behind AngelList). YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES: > Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck > Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck > FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template > Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template NEED HELP WITH YOUR PITCH DECK? See how I can help then book a free call @ https://pitchdeckcoach.com/ MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources

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A really useful investor pitch deck template with sample content. Created by… Inspired by Dave McClure, AirBnb, Crowdfunder, Guy Kawasaki and Venture Hacks Thanks everyone for making this the #1 Pitch Deck Template on SlideShare
The Flow (*Not* a slide in your deck) 1. Welcome – Your big idea - you have 10 seconds to engage your audience 2. Problem – The problem you solve and who you solve it for 3. Solution – Your solution with compelling benefits 4. Product – Your product and how it works in 3 simple steps 5. Business Model – How you make money 6. Traction – Proof that your customers/users love your product 7. Market – How much money you could make if you dominate your market 8. Competition – Your competitors and why your product is better than theirs 9. Growth – How you will acquire and retain customers, profitably and at scale 10. Financials – How much money you will make in your first 3-5 years 11. Team – The team that has the experience/expertise to own this opportunity 12. Funding – How much money you need and what you will do with it 13. Summary – Huge opp. + Differentiated tech. + Dream team + Strong traction Flow – the sequencing of slides – may vary based on the extent of your traction and the strength of your team
Gleamr A marketaUber for mobile auto details “Get an affordable, professional auto detail wherever you are, whenever you want” Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Big Opportunity: First mover in $36B US auto detail market Strong Team: Deep market/technology/execution experience Sustainable Technology Advantage: 2 patents pending Significant Traction: 1,600 detailers, 16,000 users, $162K/mo Seeking $2M Series to achieve $6M run rate Copyright 2015 Gleamr. Created by PitchDeckCoach.com Summary 1
Problem 2 Busy consumers lack an easy way to get their car professionally detailed at their home or office • No single view of currently available detailers • Few reviews to guide selection • Little opportunity to negotiate prices • Visiting a detailer’s shop takes too much time Mobile auto detailers spend too much time/money finding customers when they would rather be detailing cars • Spend ~$12K/year on marketing (National Auto Detail Assoc.) Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Solution 3 Gleamr iPhone app and website. “Get an affordable, professional auto detail wherever you are, whenever you want” SAVE TIME detailers come to their home or office SAVE MONEY detailers compete for their business GREAT JOB detailers work hard for great reviews CONSUMERS SAVE TIME less time chasing customers MORE MONEY more time detailing cars GROW FASTER great reviews + great prices = more work DETAILERS Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Product 4 2. COMPARE REVIEWS & PRICES 1. BROWSE AVAILABLE DETAILERS 3. SELECT, BOOK & PAY Amazing screenshot Amazing screenshot Amazing screenshot • Option to add tip after job • Review required after job • Standardized services & prices • Detailer can discount (bid) on the fly based on demand • Filter by date/time/availability/rating s/reviews/bid 2 patents pending Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Business Model How we make money 5 We charge detailers a 15% transaction fee Copyright 2015 Gleamr. Created by PitchDeckCoach.com Gleamr Job $75.00 Detailer $63.75 Gleamr $11.25 Gleamr’s fee is a cost of revenue w/ guaranteed ROI vs. a marketing expense w/ no guaranteed ROI
Traction Detailers and consumers love our service… 6 Detailers Users Jobs Gross Revenue Gleamr Revenue LAUNCH 0 0 0 $0 $0 June 10 100 90 $6,750 $1,013 July 50 500 450 $33,750 $5,063 August 200 2,000 1,800 $135,000 $20,250 Sep 400 4,000 3,600 $270,000 $40,500 Oct 800 8,000 7,200 $540,000 $81,000 Nov 1,600 16,000 14,400 $1,080,000 $162,000 $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 $180,000 1 2 3 4 5 6 Revenue by Month Key Metrics Copyright 2015 Gleamr. Created by PitchDeckCoach.com LTV = 5x CAC
Market Top Down – USA only 7a $36 Billion TOTAL US AUTO DETAILING Source: [Some reputable source] $12 Billion MOBILE US AUTO DETAILING Source: [Some reputable source] ~$2 Billion GLEAMR MARKET OPP 15% transaction fee Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Market Bottom Up – USA only 7b US Autos on the Road1 270 Million Total Detailed @ 33%2 90 Million Total Mobile @ 33%3 30 Million Mobile Details per Auto per Year 6 Total Mobile Detailed per Year 180 Million Average Mobile Detail Price4 $75 Total Mobile Detail Sales per Year ~$14 Billion Gleamr Opp. per Year @ 15% ~$2 Billion 1. [Some reputable source] 2. [Some reputable source] 3. [Some reputable source] 4. [Some reputable source] Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Competition 8 MORE CONVENIENT LESS CONVENIENT LESS EXPENSIVEMORE EXPENSIVE Gleamr Competitor Logo Competitor Logo Competitor Logo Competitor Logo Competitor Logo Competitor Logo Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Growth Strategy How we will scale our business 9 • Online marketing inc. SEM, SEO, SMM, daily deals • Refer-a-friend discounts for consumers • Volume/loyalty discounts for consumers & detailers • Incentive programs for HR and office managers • Dedicated customer service reps for each DMA • Gleamr staffed community message boards for consumers (public) and detailers (login required) • Consumer Product Advisory Board to drive consumer features • Detailer Product Advisory Board to drive detailer features • Add Android App • Add Website MARKETING & SALES Acquiring customers CUSTOMER SERVICE Keeping customers PRODUCT DEVELOPMENT Staying competitive Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Financials 10 YEAR 1 YEAR 2 YEAR 3 Detailers 5,000 40,000 160,000 Users 50,000 400,000 1,600,000 Jobs 500,000 4,000,000 16,000,000 Average Price per Detail 75 80 90 GLEAMR REVENUE @ 15% 5,625,000 48,000,000 216,000,000 - Cost of Revenue 0 0 0 GROSS PROFIT 5,625,000 48,000,000 216,000,000 OPEX - Sales & Marketing 5,062,500 38,400,000 151,200,000 70% - Customer Service 1,687,500 9,600,000 21,600,000 10% - Product Development 562,500 2,400,000 10,800,000 5% - Misc. 281,250 2,400,000 4,320,000 2% TOTAL OPEX 7,593,750 52,800,000 187,920,000 EBIT -1,968,750 -4,800,000 28,080,000 13% -6,768,750 The numbers are less important than the underlying model and assumptions Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Jon Doh (Founder/CEO) Co-founder/CEO @ ArtFinder (sold to Ebay). Prev. LinkedIn Trish Taylor (Founder/VP Engineering) Co-founder/VP Eng. @ ArtFinder (sold to Ebay). Prev. Facebook Ricky Roma (VP Sales/Marketing) Prev. HubSpot Will Wachon (Advisor) Founder/CEO @ Speedy K (Mobile auto detailing franchise) Sue Smead (Advisor) SVP Corp Dev @ Ebay Meg Mitchum (Advisor) CMO @ HubSpot TBH (Director, Customer Service) Team 11
Funding 12 Bootstrapped by founders thru MVP and first 6 months Seeking $2M Series A • Target close by EOQ3 • $600K committed So we can • Reach $48M in sales • Scale/refine marketing/customer acquisition • Scale customer service (detailers) • Scale infrastructure Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Summary 13 Copyright 2015 Gleamr. Created by PitchDeckCoach.com Big Opportunity: First mover in $36B US auto detail market Strong Team: Deep market/technology/execution experience Sustainable Technology Advantage: 2 patents pending Significant Traction: 1,600 detailers, 16,000 users, $162K/mo Seeking $2M Series to achieve $6M run rate
Bonus: Elevator Pitch Template [ Your company name ] is [ your solution ] for [ your target customers/users ]. We help [ your customers/users ] [ solve this problem with these benefits ]. We’re initially targeting [ your market ]. We make our money by [ your business model ]. We acquire customers by [ your customer acquisition strategy ]. Our Lifetime Value of Customer (LTV) is [ your multiple ] of our Customer Acquisition Cost (CAC). We have [ your team advantage ], [ your technology advantage ]. [ Traction statement ]. Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Bonus: Elevator Pitch Example Gleamr is “Uber for mobile auto details”. Our iPhone app helps consumers get an affordable, professional auto detail wherever they are, whenever they want. And we help mobile auto detailers spend less time chasing customers and more time detailing cars. We’re initially targeting the $12B US market for mobile auto details. We make our money by collecting a 15% transaction fee from auto detailers. We acquire customers primarily through online marketing and we get a 5x return on our customer acquisition cost. We have an experienced team with deep domain expertise, patent pending technology and a first mover advantage. In our first six months we’ve signed up 1,600 detailers and 16,000 consumers. We’re making $162K a month and doubling users and revenue every month. Copyright 2015 Gleamr. Created by PitchDeckCoach.com
Did you enjoy this deck? Now read my blog post which explains each slide in detail. http://pitchdeckcoach.com/pitch-deck

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Pitch Deck Template for startups

  • 1. A really useful investor pitch deck template with sample content. Created by… Inspired by Dave McClure, AirBnb, Crowdfunder, Guy Kawasaki and Venture Hacks Thanks everyone for making this the #1 Pitch Deck Template on SlideShare
  • 2. The Flow (*Not* a slide in your deck) 1. Welcome – Your big idea - you have 10 seconds to engage your audience 2. Problem – The problem you solve and who you solve it for 3. Solution – Your solution with compelling benefits 4. Product – Your product and how it works in 3 simple steps 5. Business Model – How you make money 6. Traction – Proof that your customers/users love your product 7. Market – How much money you could make if you dominate your market 8. Competition – Your competitors and why your product is better than theirs 9. Growth – How you will acquire and retain customers, profitably and at scale 10. Financials – How much money you will make in your first 3-5 years 11. Team – The team that has the experience/expertise to own this opportunity 12. Funding – How much money you need and what you will do with it 13. Summary – Huge opp. + Differentiated tech. + Dream team + Strong traction Flow – the sequencing of slides – may vary based on the extent of your traction and the strength of your team
  • 3. Gleamr A marketaUber for mobile auto details “Get an affordable, professional auto detail wherever you are, whenever you want” Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 4. Big Opportunity: First mover in $36B US auto detail market Strong Team: Deep market/technology/execution experience Sustainable Technology Advantage: 2 patents pending Significant Traction: 1,600 detailers, 16,000 users, $162K/mo Seeking $2M Series to achieve $6M run rate Copyright 2015 Gleamr. Created by PitchDeckCoach.com Summary 1
  • 5. Problem 2 Busy consumers lack an easy way to get their car professionally detailed at their home or office • No single view of currently available detailers • Few reviews to guide selection • Little opportunity to negotiate prices • Visiting a detailer’s shop takes too much time Mobile auto detailers spend too much time/money finding customers when they would rather be detailing cars • Spend ~$12K/year on marketing (National Auto Detail Assoc.) Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 6. Solution 3 Gleamr iPhone app and website. “Get an affordable, professional auto detail wherever you are, whenever you want” SAVE TIME detailers come to their home or office SAVE MONEY detailers compete for their business GREAT JOB detailers work hard for great reviews CONSUMERS SAVE TIME less time chasing customers MORE MONEY more time detailing cars GROW FASTER great reviews + great prices = more work DETAILERS Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 7. Product 4 2. COMPARE REVIEWS & PRICES 1. BROWSE AVAILABLE DETAILERS 3. SELECT, BOOK & PAY Amazing screenshot Amazing screenshot Amazing screenshot • Option to add tip after job • Review required after job • Standardized services & prices • Detailer can discount (bid) on the fly based on demand • Filter by date/time/availability/rating s/reviews/bid 2 patents pending Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 8. Business Model How we make money 5 We charge detailers a 15% transaction fee Copyright 2015 Gleamr. Created by PitchDeckCoach.com Gleamr Job $75.00 Detailer $63.75 Gleamr $11.25 Gleamr’s fee is a cost of revenue w/ guaranteed ROI vs. a marketing expense w/ no guaranteed ROI
  • 9. Traction Detailers and consumers love our service… 6 Detailers Users Jobs Gross Revenue Gleamr Revenue LAUNCH 0 0 0 $0 $0 June 10 100 90 $6,750 $1,013 July 50 500 450 $33,750 $5,063 August 200 2,000 1,800 $135,000 $20,250 Sep 400 4,000 3,600 $270,000 $40,500 Oct 800 8,000 7,200 $540,000 $81,000 Nov 1,600 16,000 14,400 $1,080,000 $162,000 $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 $180,000 1 2 3 4 5 6 Revenue by Month Key Metrics Copyright 2015 Gleamr. Created by PitchDeckCoach.com LTV = 5x CAC
  • 10. Market Top Down – USA only 7a $36 Billion TOTAL US AUTO DETAILING Source: [Some reputable source] $12 Billion MOBILE US AUTO DETAILING Source: [Some reputable source] ~$2 Billion GLEAMR MARKET OPP 15% transaction fee Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 11. Market Bottom Up – USA only 7b US Autos on the Road1 270 Million Total Detailed @ 33%2 90 Million Total Mobile @ 33%3 30 Million Mobile Details per Auto per Year 6 Total Mobile Detailed per Year 180 Million Average Mobile Detail Price4 $75 Total Mobile Detail Sales per Year ~$14 Billion Gleamr Opp. per Year @ 15% ~$2 Billion 1. [Some reputable source] 2. [Some reputable source] 3. [Some reputable source] 4. [Some reputable source] Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 12. Competition 8 MORE CONVENIENT LESS CONVENIENT LESS EXPENSIVEMORE EXPENSIVE Gleamr Competitor Logo Competitor Logo Competitor Logo Competitor Logo Competitor Logo Competitor Logo Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 13. Growth Strategy How we will scale our business 9 • Online marketing inc. SEM, SEO, SMM, daily deals • Refer-a-friend discounts for consumers • Volume/loyalty discounts for consumers & detailers • Incentive programs for HR and office managers • Dedicated customer service reps for each DMA • Gleamr staffed community message boards for consumers (public) and detailers (login required) • Consumer Product Advisory Board to drive consumer features • Detailer Product Advisory Board to drive detailer features • Add Android App • Add Website MARKETING & SALES Acquiring customers CUSTOMER SERVICE Keeping customers PRODUCT DEVELOPMENT Staying competitive Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 14. Financials 10 YEAR 1 YEAR 2 YEAR 3 Detailers 5,000 40,000 160,000 Users 50,000 400,000 1,600,000 Jobs 500,000 4,000,000 16,000,000 Average Price per Detail 75 80 90 GLEAMR REVENUE @ 15% 5,625,000 48,000,000 216,000,000 - Cost of Revenue 0 0 0 GROSS PROFIT 5,625,000 48,000,000 216,000,000 OPEX - Sales & Marketing 5,062,500 38,400,000 151,200,000 70% - Customer Service 1,687,500 9,600,000 21,600,000 10% - Product Development 562,500 2,400,000 10,800,000 5% - Misc. 281,250 2,400,000 4,320,000 2% TOTAL OPEX 7,593,750 52,800,000 187,920,000 EBIT -1,968,750 -4,800,000 28,080,000 13% -6,768,750 The numbers are less important than the underlying model and assumptions Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 15. Jon Doh (Founder/CEO) Co-founder/CEO @ ArtFinder (sold to Ebay). Prev. LinkedIn Trish Taylor (Founder/VP Engineering) Co-founder/VP Eng. @ ArtFinder (sold to Ebay). Prev. Facebook Ricky Roma (VP Sales/Marketing) Prev. HubSpot Will Wachon (Advisor) Founder/CEO @ Speedy K (Mobile auto detailing franchise) Sue Smead (Advisor) SVP Corp Dev @ Ebay Meg Mitchum (Advisor) CMO @ HubSpot TBH (Director, Customer Service) Team 11
  • 16. Funding 12 Bootstrapped by founders thru MVP and first 6 months Seeking $2M Series A • Target close by EOQ3 • $600K committed So we can • Reach $48M in sales • Scale/refine marketing/customer acquisition • Scale customer service (detailers) • Scale infrastructure Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 17. Summary 13 Copyright 2015 Gleamr. Created by PitchDeckCoach.com Big Opportunity: First mover in $36B US auto detail market Strong Team: Deep market/technology/execution experience Sustainable Technology Advantage: 2 patents pending Significant Traction: 1,600 detailers, 16,000 users, $162K/mo Seeking $2M Series to achieve $6M run rate
  • 18. Bonus: Elevator Pitch Template [ Your company name ] is [ your solution ] for [ your target customers/users ]. We help [ your customers/users ] [ solve this problem with these benefits ]. We’re initially targeting [ your market ]. We make our money by [ your business model ]. We acquire customers by [ your customer acquisition strategy ]. Our Lifetime Value of Customer (LTV) is [ your multiple ] of our Customer Acquisition Cost (CAC). We have [ your team advantage ], [ your technology advantage ]. [ Traction statement ]. Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 19. Bonus: Elevator Pitch Example Gleamr is “Uber for mobile auto details”. Our iPhone app helps consumers get an affordable, professional auto detail wherever they are, whenever they want. And we help mobile auto detailers spend less time chasing customers and more time detailing cars. We’re initially targeting the $12B US market for mobile auto details. We make our money by collecting a 15% transaction fee from auto detailers. We acquire customers primarily through online marketing and we get a 5x return on our customer acquisition cost. We have an experienced team with deep domain expertise, patent pending technology and a first mover advantage. In our first six months we’ve signed up 1,600 detailers and 16,000 consumers. We’re making $162K a month and doubling users and revenue every month. Copyright 2015 Gleamr. Created by PitchDeckCoach.com
  • 20. Did you enjoy this deck? Now read my blog post which explains each slide in detail. http://pitchdeckcoach.com/pitch-deck