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THE MAGIC OF SOCIAL NETWORKS How libraries can be a node that helps people solve problems Lee Rainie Director – Pew Internet Project Wisconsin Library Association Appleton, WI 10.21.09
"If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ." -- Experienced library user . 1996 Benton Foundation report:  “ Buildings, books, and bytes”
“ Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.” 1996 Benton Foundation report:  “ Buildings, books, and bytes”
New information ecosystem:  Then   and  Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud”  = slow, stationary connections built around  my computer The internet is the asteroid:  Then   and now 2009 77-79% of adults use internet 63% with broadband at home 85% own a cell phone 54-56% connect to internet wirelessly >two-thirds use “cloud” = fast, mobile connections built around  outside servers and storage
Media ecology –  then (industrial age) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tom Wolzien, Sanford C. Bernstein & Co
Media ecology – now (information age) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Tom Wolzien, Sanford C. Bernstein & Co 47% of adults own laptops –  up from 30% in 2006 37% of adults own DVRs –  up from 3% in 2002 18% of adults own  personal gaming devices 37% of adults own game consoles 45% of adults own MP3 players –  up from 11% in 2005
Media ecology – now (information age) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Tom Wolzien, Sanford C. Bernstein & Co Ubiquitous computing age Cloud computing “Internet of things”
Media ecology – now (information age) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Tom Wolzien, Sanford C. Bernstein & Co …  and this all affects social networks 1) their composition 2) the way people use them 3) their importance 4) the way librarians can play a part in them
Behold the idea of networked individualism Barry Wellman – University of Toronto ,[object Object]
Big societal forces pushing us toward networked individualism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why good social networks (and social networking) matter  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 ways digital technology  has changed things for your patrons and their networking behavior
Network ecosystem change – 1  ,[object Object],[object Object],[object Object]
Network ecosystem change – 2 ,[object Object]
…  and people have more options for their passions -- Markus Prior and Cass Sunstein
People-Press news consumer typology
The internet rises in a fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press) +1,850% -25% -52% +18% -41% -27%
Network ecosystem change – 3 ,[object Object],[object Object]
Network ecosystem change – 4  ,[object Object],[object Object]
Network ecosystem change – 5 ,[object Object],[object Object],[object Object]
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
Network ecosystem change – 6 ,[object Object],[object Object],1) Virtual Worlds
Network ecosystem change – 6 ,[object Object],[object Object],2) Mirror Worlds
Network ecosystem change – 6 ,[object Object],[object Object],3) Augmented Reality
Network ecosystem change – 6 ,[object Object],[object Object],4) Life-logging -- Gordon Bell
Network ecosystem change – 7 ,[object Object],[object Object]
Network ecosystem change – 8 ,[object Object],[object Object]
Network ecosystem change – 9 ,[object Object],[object Object],[object Object]
[object Object],Information sharing and evaluation
Network ecosystem change – 10 ,[object Object],[object Object]
[object Object],[object Object],[object Object],Content creation
[object Object],[object Object],[object Object],[object Object],[object Object],Content creation
Content creation 15% of online adults say they remix content they find online into their own artistic creations
Networked Individuals …  have a different … ,[object Object],[object Object],[object Object],[object Object]
Technology has helped people change their networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A new pattern of communication and influence built around social networks and participatory media ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
8 tips on how to be a node in a social network ,[object Object],[object Object],[object Object],[object Object]
8 tips on how to be a node in a social network ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Magic of Social Networks

  • 1. THE MAGIC OF SOCIAL NETWORKS How libraries can be a node that helps people solve problems Lee Rainie Director – Pew Internet Project Wisconsin Library Association Appleton, WI 10.21.09
  • 2. &quot;If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . .&quot; -- Experienced library user . 1996 Benton Foundation report: “ Buildings, books, and bytes”
  • 3. “ Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.” 1996 Benton Foundation report: “ Buildings, books, and bytes”
  • 4. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
  • 5. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2009 77-79% of adults use internet 63% with broadband at home 85% own a cell phone 54-56% connect to internet wirelessly >two-thirds use “cloud” = fast, mobile connections built around outside servers and storage
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  • 13. 10 ways digital technology has changed things for your patrons and their networking behavior
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  • 16. … and people have more options for their passions -- Markus Prior and Cass Sunstein
  • 18. The internet rises in a fragmented media environment (% of all Americans who “regularly” go to news source: PRC People/Press) +1,850% -25% -52% +18% -41% -27%
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  • 22. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
  • 23. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
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  • 35. Content creation 15% of online adults say they remix content they find online into their own artistic creations
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