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GOVERNING AS SOCIAL NETWORKING   Lee Rainie – Director Pew Internet Project IRMCO – Cambridge, Maryland April 22, 2009
New information ecosystem:  Then   and  Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
2000 46% of adults use internet 5% with broadband at home 50% own a cell phone <5% are content creators 0% connect wirelessly <10% use “cloud”  = slow, stationary connections built around my computer, simple chat and information exchange The internet is the asteroid:  Then   and now 2008 75% of adults use internet 57% with broadband at home 82% own a cell phone ~40% are content creators 62% connect wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage and social / civic engagement
[object Object]
Media ecology –  then ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tom Wolzien, Sanford C. Bernstein & Co
Media ecology – now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from Tom Wolzien, Sanford C. Bernstein & Co
Personal ecosystem changes  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personal ecosystem changes ,[object Object],[object Object],[object Object],[object Object],[object Object]
A different personal ecosystem and a different sense of … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
113 million 64 million
The internet and political news/information % who use the internet to get info about the campaign
Percent of adults
 
People-Press news consumer typology
[object Object]
 
[object Object],[object Object],[object Object],Other activities
[object Object],Other activities
 
[object Object]
Background of research ,[object Object],[object Object],[object Object],[object Object]
Basic question ,[object Object]
23 Needed information about  Medicare  / Medicaid / food stamps 25 Changed  jobs , retired, or started your own business 34 Needed information about property  taxes  or income taxes 39 Made a decision about  schooling , paying for education, or getting training for yourself or for a child 45% Dealt with a serious illness or other  health  condition, either yourself or someone close to you Yes Problem – 1 (… in the past two years)
5 Became a citizen / helped someone with  immigration 10 Involved in a criminal matter, a lawsuit, or other  legal  action 15 Look for help from  local government  with a problem like traffic or schools 19 Wanted information about  voter registration  or a government action, program, or policy 20% Needed information about  Social Security  / military benefits Yes Problem – 2 (… in the past two years)
[object Object],[object Object],[object Object]
What sources did you use for most recent problem?  ,[object Object],[object Object],[object Object]
What sources did you use …? (2)  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who turns to government agencies for problem solving? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problem 7% 11% 10% 10% 20% 10% Library 14% 14% 14% 21% 15% 16% TV or Radio 71% 27% 60% 56% 27% 15% Government Agency 27% 43% 33% 32% 38% 37% Print sources 31% 58% 28% 26% 50% 51% Family or Friends 38% 27% 43% 48% 40% 83% Professionals 41% 66% 45% 60% 77% 46% Internet Social Security Change job status Medicare/ Medicaid Taxes Education Health Source of info.
Search success in problem solving NA 55% TV and radio NA 56% Family and friends NA 57% Newspapers, mags, books NA 61% Professionals / experts 55% 63% Internet 36% 64% Public library 49% 65% Government agency  A lot of information Very Successful
Average searcher/decider ,[object Object],[object Object],[object Object]
[object Object]
The two-step flow of communication has become a four-step “cycle” ,[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do you…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
How are we doing in the Twittersphere? http:// search.twitter.com/search?q =%23irmco “ What are the metrics for citizen engagement beyond levels and diversity of participation?” Usability and navigation Feedback Buzz and participation Aid in social networking Aid in problem solving Trust
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Governing as social networking

  • 1. GOVERNING AS SOCIAL NETWORKING Lee Rainie – Director Pew Internet Project IRMCO – Cambridge, Maryland April 22, 2009
  • 2. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
  • 3. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone <5% are content creators 0% connect wirelessly <10% use “cloud” = slow, stationary connections built around my computer, simple chat and information exchange The internet is the asteroid: Then and now 2008 75% of adults use internet 57% with broadband at home 82% own a cell phone ~40% are content creators 62% connect wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage and social / civic engagement
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. 113 million 64 million
  • 12. The internet and political news/information % who use the internet to get info about the campaign
  • 14.  
  • 16.
  • 17.  
  • 18.
  • 19.
  • 20.  
  • 21.
  • 22.
  • 23.
  • 24. 23 Needed information about Medicare / Medicaid / food stamps 25 Changed jobs , retired, or started your own business 34 Needed information about property taxes or income taxes 39 Made a decision about schooling , paying for education, or getting training for yourself or for a child 45% Dealt with a serious illness or other health condition, either yourself or someone close to you Yes Problem – 1 (… in the past two years)
  • 25. 5 Became a citizen / helped someone with immigration 10 Involved in a criminal matter, a lawsuit, or other legal action 15 Look for help from local government with a problem like traffic or schools 19 Wanted information about voter registration or a government action, program, or policy 20% Needed information about Social Security / military benefits Yes Problem – 2 (… in the past two years)
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Problem 7% 11% 10% 10% 20% 10% Library 14% 14% 14% 21% 15% 16% TV or Radio 71% 27% 60% 56% 27% 15% Government Agency 27% 43% 33% 32% 38% 37% Print sources 31% 58% 28% 26% 50% 51% Family or Friends 38% 27% 43% 48% 40% 83% Professionals 41% 66% 45% 60% 77% 46% Internet Social Security Change job status Medicare/ Medicaid Taxes Education Health Source of info.
  • 31. Search success in problem solving NA 55% TV and radio NA 56% Family and friends NA 57% Newspapers, mags, books NA 61% Professionals / experts 55% 63% Internet 36% 64% Public library 49% 65% Government agency A lot of information Very Successful
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. How are we doing in the Twittersphere? http:// search.twitter.com/search?q =%23irmco “ What are the metrics for citizen engagement beyond levels and diversity of participation?” Usability and navigation Feedback Buzz and participation Aid in social networking Aid in problem solving Trust
  • 40.

Notas del editor

  1. IRMCO is – Interagency Resources Management Conference Title: Governing as social networking Description: Lee Rainie, Director of the Pew Internet &amp; American Life Project, will discuss the Project’s research about how the internet and cell phones are affecting citizens and how government agencies have new opportunities to plug into citizens’ social networks as they try to solve problems in their lives. He will talk about the reasons people rely more and more on their social networks as they share ideas, learn, and seek support. Government agencies now have the chance to act as “nodes” in those networks. --- The conference web site at www.irmco.gov gives further details on the other policy speakers who will be on hand, from Vivek Kundra, our first Federal CIO, to John Berry, our new Director of the Office of Personnel Management, and a wide range of leaders who will speak to this senior audience, 81% of whom are at the highest management grade, either GS-15&apos;s or Senior Executive Service career public servants.