Primary research is any original data that you collect yourself for the purposes of answering your research question e.g. through surveys, observations and experiments. Secondary researchis data that has already been collected by other researchers e.g. in a government census or previous scientific See more. Your choice of qualitative or quantitativedata collection depends on the type of knowledge you want to develop. For questions about ideas, experiences and See more. In descriptive research, you collect data about your study subject without intervening. The validity of your research will depend on your sampling method. In See more. WebSep , Example Simple random sampling. You want to select a simple random sample of employees of a social media marketing company. You assign a number to every employee in the company . WebResearch Methods. Most people first encounter research as part of a school or college course. A piece of research is usually included in any advanced degree course, and may also be inte