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flickr @daisy_vcm
Gen Z 
and the future
of technology
@paminthelab
Change Sciences
selfiecity.net
25% of the
population
17 & under
PreK K Elementary Middle High College
Family
Friends
There are certain truths that span generations
But friendship
seems a bit
different
flickr @katNLM
Families are
maybe slightly
different
bet.com
Hey, the world is
kind of
different
60% of GenZ
wants to
MAKE a difference
instagram @malalafund
So how is GenZ
Different?
youtube @thirdpew
It’s the
technology
25%of their lives
in front of screens
flickr @wimi_karlstad
 Halifax, 2013
74%are
on mobile devices
flickr @agentsnj

Pew Research, 2013
47%
in the bathroom
91%
school
84%
watching TV
92%
in bed
83%
walking
Sources: Google Insights, Harris Interactive & Pew Internet
75%
driving
phones everywhere
79%show signs of emotional distress
when kept away from their devices
instagram @paminthelab
 University of Maryland, 2014
Nomophobia, yeah I
think I have that.
Sara, 17
“
OK, whatever
What does this mean
for the
future of technology?
Kids, tweens, teens
Interviews, diaries, social
listening, public datasets
flickr @tormodspictures
Youth attitudes &
behaviors are an
Amplifier
THE INTERFACEPrivacyCommunity
CreativityCommunication
Five factors for the future of technology
The future of
community
Youth today have
Fewer hangouts
twitch @nyxeira
So They hangout online
Yes even the
Little zs
We do homework
together over Skype,
and talk about what
happened that day.
Video chat is like
hanging out.
Christina, 13 and Emma, 14
“	

youtube @swiftvideosource
Instagram Twitter Facebook Snapchat Tumblr
50%
40%
30%
20%
10%
Piper Jaffray, 2015 and Facebook Ads, 2014
Zs are truly social media natives
This is down 25% in 2014
Much is made of
DARK SOCIAL
flickr @eflorules
What I hate about
anonymous is all the
bad behavior. I mean
there is already a lot
of drama.
Anna, 15
“
Sometimes pranking
can be fun, but it’s
mostly just
embarrassing.
Brandon, 16
“
youtube @nigahiga
43% report being cyber-bullied
NCPC, 2014
GenZ doesn’t crave anonymity,
they want to explore identity
flickr @pistigriloxp
I have 4 different
Instagrams, two for
me, one is a shared
account, one for my
pets.
Ellie, 13
“
It’s not cool to post so
much, I delete posts
that didn’t get a lot of
likes or that just
aren’t me anymore.
Guess,16
“
Community is local &
community is global
flickr @laversentertainers
26%have social
network friends in
other countries
JWT, 2013
flickr @sergesegal
Youth are entering grown-up conversations
Twitter, 2014
#Ferguson
Generation Z and the Future of Technology
If only we would imagine
talking to a real person
we would all get the
User Experience Post #54731
respect we deserve.
82%would give up
their social media
friends for real friends
JWT,, 2013
flickr @pistigriloxp
In person
yeah, it’s still a thing
Let us control context
What does it mean for
the future of technology?
The future of
Communication
Texting
Voice calls
flickr @nanagyei
Google, 2014
55% of kids do talk to their phone daily
Google, 2014
The only email I ever
get is from my
grandparents or from
my apps.
Lizzy, 10
“
Emojis, Images, video
and yes, sometimes
words
What really confuses me
is when people think that
communicating is not a
User Experience Post #786549
conversation.
Experience something together
youtube @pewdiepie
CONVEY A MOOD
show rather than
describe
Stay Connected
even when there is
not much to say
Create a memory
a bond over time
Let us communicate
in the all ways
What does it mean for
the future of technology?
And don’t take
yourself too seriously
youtube @potterpuppetpals
The future of
PRIVACY
Early Adopters
of new social
networks & new tech,
like wearables
youtube @ceh313
really, they just want some space
ESCAPE
70%admit to
hiding online activities
Common Sense Media, 2013
flickr @pistigriloxp
My dad doesn’t like
me watching TV on
my iPad so I hide it
on the last screen.
Eleanor, 6
“
Phones aren’t allowed,
but watches are still
OK. I can get texts in
class without being
obvious.
Madison, 11
“
81%use privacy
settings & limit who
can see their posts
flickr @jimmym
 Yahoo, 2013
Difficulty of using privacy
controls: hella
User Experience Post #54731
I don’t want random
people knowing all
about me, I use
Instagram Direct or
Snapchat a lot.
Tia, 14
“
Default to private
What does it mean for
the future of technology?
The future of
creativity
Play is about combining
off-screen and on-screen
tocaboca town
Zs Still get Bored
but it’s good for
them, right?
Generation Z and the Future of Technology
Zs prefer to do
anything but read
on a device
flickr @bensimo

Common Sense Media, 2014
But now they are
creating on screens
Halifax, 2013
flickr @pistigriloxp
GIFTING
they make things for
family & friends
They want to
share their stories
flickr @flickeringbrad
Leave it open
What does it mean for
the future of technology?
The future of
The interface
The use technology together,
so they learn more quickly
flickr @nanagyei
Ages 10 20 30 40 50 60 70
Change Sciences 2015
The co-use curve
flickr @dlytle
Even so, Zs interact
idiosyncratically
They regularly use 5 screens 
TV
Mobile Phone
Laptop
Desktop
iPod or music player
Gaming console
Tablet
E-Reader
72%
57%
JWT 2013
39%
Age 13-17
Age 8-12
72
72
76
39
50
28
33%
25
36
23
24%
28
38
13
11
4%4
31%
25
12%
5
8 seconds
average attention span
Sparks & Honey, 2014
flickr @jacksw
flickr @flickeringbrad
12%less successful in
accomplishing what they
set out to do
NNGroup, 2013
That moment when
people think that I really
know what I’m doing
User Experience Post #36451
even if I’m confused.
Poor ergonomics
#droppingphone
#phonedroponface
Not enough space
so they delete
(they don’t get cloud storage
& they forgot their password)
They usually have the
worst devices in the house
flickr @doctabu
Design for the
worst case scenario
What does it mean for
the future of technology?
At the mall with
Let’s recap
& got an idea
&
to
 data
&
& talked to
 (Not really) &
&
For
&
with
 on
If we
Because they are
& sometimes
Its not all
 &
 sux
for
(Gen )
&
But they
 with
with
&
We
 better for
Don’t be scared
1.  context control
2.  All the ways
3.  default to privacy
4.  leave it open
5.  worst case scenario
flickr @mady
Gen Z 
and the future
of technology
Pamela Pavliscak
@paminthelab
changesciences.com

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