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Project Management
as a Strategic Catalyst
       for I di
       f India
       Peter B. Monkhouse, MBA, PEng, PMP
                         Director at Large, PMI
                      PM Conference India 2009
                                   13 Nov 2009
Champions of Change


Reliance Industries
Bharati Airtel
Bh ti Ai t l
Delhi Metro Rail Corp.
Infosys Technologies
Mahindra Mahindra
M hi d & M hi d
Suzlon Energy
The Modern Organization


In the 20th century, organizations grew larger than ever.
They exploited new technologies and economies of scale.
    y p                      g




                                    • Functional organization
                                    • Standardized tasks and
                                      job descriptions
                                    • Repetitive, large-scale
                                                  large-
                                      operations
The Modern Organization


  Corporations led the way, building hierarchies of
                    departments

•Production
•Marketing
 Marketing
•R&D
•Human resources
•etc.




            In
            I a pattern th t could expand…
                  tt    that    ld      d
The Modern Organization

Almost without limit -- but there was a price.
 • Decision authority was too far from execution
 • Responsibility was diffused
 • Communications were stretched thin
 • “Silo” organizations found it hard to execute what was new:
       Developing new products or technologies
       Implementing new business processes
       Seizing new market opportunities
       Carrying out strategic change
   Just t ti
   J t starting a project and assigning one of many managers t
                       j t d       i i        f              to
   it rarely leads to effective project management
 • Project management is a unique discipline of its own
The Challenge

Can a large organization bring its strategy and
resources to bear…
To get new results with defined scope, cost, and
schedule…

From ad hoc groups without standardized tasks and
job descriptions?



Can a large organization recapture the common
purpose, performance, and accountability of a small
team?
Project Management: Roots


Focused on execution
Long established in “projectized” fields
   Construction & heavy engineering
   Chemical, oil, other p
            , ,         process industries
   Transport, pipelines, communications
Teams formed and dissolved for projects
   Need for shared framework for cost
   estimation and scheduling
As cost and complexity increased,
formal methods evolved
   Too much for anyone to “keep in his
   head” or “learn on the job”
Project Management: Growth

New techniques from:
  Operations research
  Cold War defense projects
  1960s space race
Information technology both
served project management…
  Software for critical path &
  network analysis, PERT, etc.
And drove project management
  As IT transformed business, it
  became a major field for project
  management itself
Project Management


Identify requirements
Establish clear objectives
Balance demands for scope time cost quality
                      scope, time, cost,
Align with concerns and expectations of
stakeholders
Execute
           (Isn’t that obvious?)

                 (Is it?)
Strategic in the Global Economy



• More than $12 trillion per year – 20% of gross
  global product – is spent on fixed capital projects

• Trillions more go into projects in IT, new product
  and service development, other knowledge work
                     p                      g

• 20 million people worldwide work on project teams
  full-time or part-time
  f ll ti         t ti
Strategic in the Global Economy


Increasing Demand Even in a Downturn

The “war for talent”
   Retirement of baby boom generation
   Incoming workforce is smaller, more demanding
Pressure for corporate social responsibility
(CSR) and sustainability
   Greater accountability and transparency
Strategic for Organizations


600 executives worldwide surveyed by Economist Information Unit
“What skill is most important in your staff?”
   Project execution
“What capability does your organization most need?”
   The ability to implement strategic change
Two ways of saying the same thing –- because strategic change is
implemented through projects
   l         d h     h
Strategic Value for Infosys




 PMI Annual Report 2008
“With almost 8000 projects under
way, we need consistent results. We
were among the first adopters in India
of the PMI model. It gives employees
           model
and customers confidence that this is
an activity that can be benchmarked
with the best in the world.”
                      Kris Gopalakrishnan
                       President and CEO
                                   Infosys
PMI Membership in India
             1998: First Indian PMI chapter
14,000
                 Now 7 chapters
12,000
12 000       2007: Member service office, Delhi
                                  office
             2008: Business development office, Mumbai
10,000
             Active engagement with Indian business,
                      g g
 8,000       government, and education

 6,000


 4,000


 2,000
 2 000


    0
     87

            89

                   91

                          93

                                 95

                                        97

                                               99

                                                      01

                                                             03

                                                                    05

                                                                           07
   19

          19

                 19

                        19

                               19

                                      19

                                             19

                                                    20

                                                           20

                                                                  20

                                                                         20
Strategic Results: Delhi Metro


Phase I on time,
               ,
within budget



Public-
Public-private
partnership



Showcase for
project management
Strategic Results: Delhi Metro

Expansion to 241 km by
2021
Example of success to
urban transit planners
worldwide
Strategic Innovation


Tata Nano




            Economist Innovation Awards
            PMI presents Business Process
            Award to Tata, 30 Oct 2009
Challenge to India’s PMs


Expand the PM orientation
of these “champion”
organizations to many
more
PMI stands ready to help
and support you
PMI’s success is built on
practitioners’ volunteer
contributions
PMI Standards: Globally Recognized
PMI Family of Credentials

• Certified Associate in Project Management (CAPM®)
• Scheduling Professional (PMI-SP®)
• Risk Management Professional (PMI-RMP®)




• Project Management Professional (PMP®)

• Program Management Professional (PgMP®)
Globalization of PMI

1997: 33,000 PMI members and credential holders worldwide
2009: 480,000 PMI members and credential holders worldwide



 1997: 95% of members     1997: 4% of members
 2009: 68%                2009: 13%
                                                1997: 0.25% of members
                                                2009: 14%




           1997: 0.75% of members
           2009: 5%




                                                                         21
Summary



Project management is a strategic competency
for
   Results, p
          , performance, accountability
                        ,              y
   Execution of new efforts and strategic change
   Multi-functional and multi-location teams
   Transfer of new knowledge to operations
And one of the most challenging, rewarding
careers in the world!
Thank You




Questions?
Q   ti   ?
www.pmi.org

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Peter Monkhouse, Member of PMI BOD

  • 1. Project Management as a Strategic Catalyst for I di f India Peter B. Monkhouse, MBA, PEng, PMP Director at Large, PMI PM Conference India 2009 13 Nov 2009
  • 2. Champions of Change Reliance Industries Bharati Airtel Bh ti Ai t l Delhi Metro Rail Corp. Infosys Technologies Mahindra Mahindra M hi d & M hi d Suzlon Energy
  • 3. The Modern Organization In the 20th century, organizations grew larger than ever. They exploited new technologies and economies of scale. y p g • Functional organization • Standardized tasks and job descriptions • Repetitive, large-scale large- operations
  • 4. The Modern Organization Corporations led the way, building hierarchies of departments •Production •Marketing Marketing •R&D •Human resources •etc. In I a pattern th t could expand… tt that ld d
  • 5. The Modern Organization Almost without limit -- but there was a price. • Decision authority was too far from execution • Responsibility was diffused • Communications were stretched thin • “Silo” organizations found it hard to execute what was new: Developing new products or technologies Implementing new business processes Seizing new market opportunities Carrying out strategic change Just t ti J t starting a project and assigning one of many managers t j t d i i f to it rarely leads to effective project management • Project management is a unique discipline of its own
  • 6. The Challenge Can a large organization bring its strategy and resources to bear… To get new results with defined scope, cost, and schedule… From ad hoc groups without standardized tasks and job descriptions? Can a large organization recapture the common purpose, performance, and accountability of a small team?
  • 7. Project Management: Roots Focused on execution Long established in “projectized” fields Construction & heavy engineering Chemical, oil, other p , , process industries Transport, pipelines, communications Teams formed and dissolved for projects Need for shared framework for cost estimation and scheduling As cost and complexity increased, formal methods evolved Too much for anyone to “keep in his head” or “learn on the job”
  • 8. Project Management: Growth New techniques from: Operations research Cold War defense projects 1960s space race Information technology both served project management… Software for critical path & network analysis, PERT, etc. And drove project management As IT transformed business, it became a major field for project management itself
  • 9. Project Management Identify requirements Establish clear objectives Balance demands for scope time cost quality scope, time, cost, Align with concerns and expectations of stakeholders Execute (Isn’t that obvious?) (Is it?)
  • 10. Strategic in the Global Economy • More than $12 trillion per year – 20% of gross global product – is spent on fixed capital projects • Trillions more go into projects in IT, new product and service development, other knowledge work p g • 20 million people worldwide work on project teams full-time or part-time f ll ti t ti
  • 11. Strategic in the Global Economy Increasing Demand Even in a Downturn The “war for talent” Retirement of baby boom generation Incoming workforce is smaller, more demanding Pressure for corporate social responsibility (CSR) and sustainability Greater accountability and transparency
  • 12. Strategic for Organizations 600 executives worldwide surveyed by Economist Information Unit “What skill is most important in your staff?” Project execution “What capability does your organization most need?” The ability to implement strategic change Two ways of saying the same thing –- because strategic change is implemented through projects l d h h
  • 13. Strategic Value for Infosys PMI Annual Report 2008 “With almost 8000 projects under way, we need consistent results. We were among the first adopters in India of the PMI model. It gives employees model and customers confidence that this is an activity that can be benchmarked with the best in the world.” Kris Gopalakrishnan President and CEO Infosys
  • 14. PMI Membership in India 1998: First Indian PMI chapter 14,000 Now 7 chapters 12,000 12 000 2007: Member service office, Delhi office 2008: Business development office, Mumbai 10,000 Active engagement with Indian business, g g 8,000 government, and education 6,000 4,000 2,000 2 000 0 87 89 91 93 95 97 99 01 03 05 07 19 19 19 19 19 19 19 20 20 20 20
  • 15. Strategic Results: Delhi Metro Phase I on time, , within budget Public- Public-private partnership Showcase for project management
  • 16. Strategic Results: Delhi Metro Expansion to 241 km by 2021 Example of success to urban transit planners worldwide
  • 17. Strategic Innovation Tata Nano Economist Innovation Awards PMI presents Business Process Award to Tata, 30 Oct 2009
  • 18. Challenge to India’s PMs Expand the PM orientation of these “champion” organizations to many more PMI stands ready to help and support you PMI’s success is built on practitioners’ volunteer contributions
  • 20. PMI Family of Credentials • Certified Associate in Project Management (CAPM®) • Scheduling Professional (PMI-SP®) • Risk Management Professional (PMI-RMP®) • Project Management Professional (PMP®) • Program Management Professional (PgMP®)
  • 21. Globalization of PMI 1997: 33,000 PMI members and credential holders worldwide 2009: 480,000 PMI members and credential holders worldwide 1997: 95% of members 1997: 4% of members 2009: 68% 2009: 13% 1997: 0.25% of members 2009: 14% 1997: 0.75% of members 2009: 5% 21
  • 22. Summary Project management is a strategic competency for Results, p , performance, accountability , y Execution of new efforts and strategic change Multi-functional and multi-location teams Transfer of new knowledge to operations And one of the most challenging, rewarding careers in the world!
  • 23. Thank You Questions? Q ti ? www.pmi.org