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MARKETING
STRATEGIES
2017/2018
STRATEGIES
FOR GERMAN
MARKETING
COMPANIES
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
EVERYONE
Source: Imgur
IS ONLINE.
WHICH
USING
APPS
ARE YOU
Source: AppAnnie
Marketing Strategies 2017/2018
100%
AMERICAN
88%
AMERICAN
100%
CHINESE
WHAT DOES THAT
IMPLY FOR THE
GERMAN
ECONOMY
INTERNET
ERMAN NTERNET INDEG I X
Digital Core Business | B2C | valued > €1 Billion
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
GERMAN
COMPANIES
Marketing Strategies 2017/2018
Source: Biesalsky & Company - The brands of Germany’s hidden champions
HIDDEN
CHAMPIONS
GERMAN
INTERNET
ARE YOU SAFE?
WHAT ARE WE
GOOD AT?
PERFORMANCE
MARKETING
0
125
250
375
500
08.11
10.11
12.11
02.12
04.12
06.12
08.12
10.12
12.12
02.13
04.13
06.13
08.13
10.13
12.13
02.14
04.14
06.14
08.14
10.14
12.14
02.14
04.15
06.15
08.15
10.15
12.15
02.16
04.16
06.16
08.16
10.16
12.16
VS
Source: Sistrix
PERFORMANCE
MARKETING
LET’S
DECONSTRUCT
WHAT SUCCESSFUL
PRODUCTS AND
BRANDS DO
RIGHT.
PRODUCT
LET’S
DECONSTRUCT
WHAT SUCCESSFUL
PRODUCTS AND
BRANDS DO
RIGHT.
Goods or Services Marketing & Sales Payment & Fulfillment
Marketing & Sales
Goods or Services
Marketing & Sales
Payment & Fulfillment
Payment & FulfillmentGoods or Services
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
Marketing Strategies 2017/2018
PRODUCT
IN GERMANY, ABOUT 2,000
COMPANIES ALREADY HAVE
A GREAT PRODUCT/
MARKET FIT.
Marketing Strategies 2017/2018
#1 STORES
#2 EVENTS
#2 EVENTS
KARL MAY FESTSPIELE
#2 EVEN TS
KARL M AY FESTSPIELE
#3 EASY ACCESS
T R Y O N G U A R A N T E E
If you don’t like your first pair of underwear, we’ll send you
a different size, style, or issue you a refund.
No returns required.
#4 NICHE INFLUENCERS
Tawnya Sutherland
Secretary
Fynn Kliemann
Craftsman
Florian Neuschwander
Jogger
#5 PODCASTS
MARKETINGAMAZON#6

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Marketing Strategies 2017/2018

Editor's Notes

  1. Gut für uns!! Zeitalter des digitalen Marketings. ALLE sind Online.
  2. solche Bilder überraschen nicht mehr Was machen sie Online?
  3. Wettbewerb mit globalen Plattformen also Firmen die ein massives Geschäftsmodell haben und auf dessen Basis sie immer weitere umliegende Geschäfte integrieren und andocken und damit immer mehr Geschäft versuchen auf sich zu ziehen. Sowas ist nicht neu, aber in der digitalen Welt in der Welt der Skalierung ist eine wirkliche „Plattform“ ein absolutes Biest.
  4. Schockt mich das jetzt? Galloway
  5. ein ganz spezielles Produktverständnis. (CLICK)
  6. anstelle der herkömmlichen Unterteilung/Trennung in
  7. und diese dürfen in 2017 nicht mehr getrennt gedacht werden, sondern verschmelzen
  8. und diese dürfen in 2017 nicht mehr getrennt gedacht werden, sondern verschmelzen
  9. letzte 30 Tage: ca 2,5 Mio Stunden Sendezeit 50.000 Likes 9.000 Comments
  10. wahrer Clue bei Casper ist das: Free Trial Geschichte und 100 Tage Return
  11. Organic Word-of-Mouth You can’t gain if you can’t retain.
  12. geile Ausgangsposition mit den ganzen guten Produkten in Deutschland! Galloway: letztes Jahr so dystopisch/skeptisch