To schedule a workshop and find out more about our workshops contact us at info@onkaro.com PDF Version: goo.gl/zG3jPk Having a great business idea is just the beginning! It's the way that idea is presented that makes a difference, attracts and intrigues people and gets it funded. This presentation and the tips will help you communicate your ideas in a visually appealing way making your ideas more powerful! If you are a Startup Founder or working on a deck to be presented to investors, clients and potential business partners then this presentation is for you! "Why & How to Design a Deck" covers the reasons and the ways to communicate ideas and business concepts through captivating visual design. We have some useful tips & tricks to help you design better stories and create better slides! This presentation includes: How to Design a Talk How to Design the Slides Resources for better visual design Tips & Tricks to create better slides

1. Transform Slides into Remarkable Presentations
WHY & HOW TO DESIGN A DECK
by Gokce Gizer
@gginthemorning

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You have an idea you want to
share with people…

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…and the way you present it
makes all the difference.

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The following tips will help you communicate your ideas…
In a visually appealing way making your ideas more powerful!

5. DESIGN THE TALK DESIGN THE SLIDES
1 2
STEPS OF DESIGNING A PRESENTATION

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ATTENTION CAPSULE
A THEME INFORMATION OPEN TO
LISTEN
NEXT STEPS
C T I O N
Start with something
interesting and
attention grabbing
rather than something
basic and common.
You should be able to
sum up the entire
presentation into 2-3
sentences that fit on an
Index Card
A theme holds the
presentation together.
Once you decide on a
theme, ask yourself if
everything is on theme
Everything you need
to convince people of
the brilliance of your
point of view (data,
strategy, facts.,,)
Listen to what the
audience is asking and
watch their reactions &
body language to see if
they understand
Establish what you
want out of this
presentation before
you start. Determine
the destination first
Source: Coughter, Peter. The Art of the Pitch: Persuasion and Presentation Skills That Win Business. New York: Palgrave Macmillan, 2012.

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End in Mind Story
BEGIN WITH THE END
DESIGN THE TALK
Outline
A talk is like a journey with ups & downs; and there’s always a place we
try to get to. Let the audience know the destination before you take them
on the journey. They have to know why you are telling this before you
start telling it so they can undress the progress.

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BEGIN WITH THE END
DESIGN THE TALK
Think about a car salesman trying to sell this
family car.
Instead of starting with all the features of the car,
he asks why they are buying it. For a mother of
two, he draws the picture of the experience of her
picking the kids up from school, having all their
soccer gear in the back next to the groceries.
Only then he talks about the doors, the TV,
carpets& all the mechanics.
Destination

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End in Mind Story
WHY YOU SHOULD TELL A STORY
Outline
DESIGN THE TALK
It is always good to start your presentation with a story that captures the
idea that you are presenting about. People can relate to stories more than
they can relate to facts and figures. To capture the audience you need
them to say ’this is interesting’

10. Quality Men's Shaving Products. Fair Prices. Simple.
Harry’s is a company that sells quality men’s
shaving products at fair prices in a simple
way. You tell them how often you shave;
select your products and they ship it to you
when you need it.
There is a very simple story behind it that
most men can relate to. “Co-founder Andy
Katz-Mayfield went to pick up a razor at his
local pharmacy and found himself shelling
out too much for an uninspiring product and
only a few extra blades. When he told his
friend Jeff, they decided there had to be a
better way to infuse shaving with an
affordable, personable, and creative touch”
They not only packaged the product but the
whole experience.
Source: garciamedia.comblog/storytelling_tips_from_a_brand_that_sells_shaving_products

11. 1
Turn customers
into advocates.
HOW DID STORYTELLING HELP HARRY’S?
DESIGN THE TALK
Customers turn into
advocates when you
package the experience,
the mood and the feeling
that you want your
product to create and
leave the rest to them.
Then they go out the
world as megaphones
and spread your message.
2
Stay part of the
conversation.
3
In 2013, Harry’s
launched National Shave
Day on December 1st,
right after another
cultural hair
phenomena: Movember.
After not shaving for a
month, men everywhere
were in desperate need
of a good razor.
They opened their
corner barbershop and
invested $100 million to
buy their own razor
factory in Germany.
“Now we can tell an
even better story that
we’re always improving
and our customers are a
part of that” says Tully.
Emphasize your
expertise
11

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End in Mind
DECONSTRUCT & ORGANIZE
OutlineStory
DESIGN THE TALK
Before you start designing a presentation you need to break down the
story that leads to the idea. Make an outline with all the main points you
want to cover. Start from the top like you normally would and then start
from the end when you are telling to find the best way to tell your story.

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DECONSTRUCT & ORGANIZE
DESIGN THE TALK
Legal Pads & Post-its are your best friends
when planning a presentation.
Start outlining and planning on paper and
then break it out into sections.
Write every idea/ slide on a post it note. Move
them around and see how the story changes.
1
2
3

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DECONSTRUCT & ORGANIZE
DeconstructEnd in Mind
1 2
DESIGN THE TALK
Outline, Time, Cut
& Repeat
3

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DECONSTRUCT & ORGANIZE
OutlineStoryEnd in Mind
Desire to Give
DESIGN THE TALK

16. Product
What is it?
One Line Pitch
2
Introduction
Brand + What +
Uniqueness
1
Problem Definition
What is it? Why does it
matter? How big?
3
Solution
How you solve it
(perceived value offering)
4
Market
Size? Attractive?
Segment?
5
Revenue
How much?
Run rate? Burn rate?
6
Customers
Number? Target List
7
Competition
Position &
Differentiation
8
How You Win
Why you win & kill
competition
9
Why Now?
Market Indicators
10
Business Model
Drive Revenue &
Make Money
11
Team
Why your team?
12
Ask
How Much? For What?
13
Summary
Sum up & Contact
14
MUST HAVE SLIDES FOR AN INVESTOR PRESENTATION
DESIGN THE TALK

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1DIFFERENT
VALUE &
DIFFERENT
ASK
17
Keep your audience in mind
2ANIMATED
SLIDES or
STATIC
IMAGES
Always think about
your audience. The
value and the ask of a
group of VCs is different
from that of a potential
business partner or a
client. Have several
versions of your
presentation for
different audiences.
3HAVE FONTS,
VIDEOS &
DEMOS
WITH YOU
4PRESENTING
OR SENDING
THE FILE
VIA EMAIL
Where are you
presenting it? On a
screen in a meeting
room, on your iPad in a
coffee shop or on paper?
If you don’t have
animations always save
it as a PDF so you don’t
have to worry about
fonts and images.
Make sure you always
have your fonts and
media in the same
folder as your
presentation, on a USB
stick! Do not count on
the internet, try not to
do a live demo, do a
prerecorded demo
instead.
The presentation you
are actually presenting
is different than the one
that you send out. The
one you are presenting
should have images or
little text to reinforce
your words. The one
you send out can have
more text.

18. DESIGN THE SLIDES
2
DESIGN THE TALK
1
STEPS OF DESIGNING A PRESENTATION

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COLOR DECISION TOOLS
DESIGN THE SLIDES
When working on a
slide if you want to use
a color from an image,
a shape or another text
box and you are not
sure which color it is
then use Color Picker to
find the exact color.
Color.Adobe.com is a great source to
find color combinations. You can
define the main color and find
complimentary colors, shades and
other combinations.
If you are not sure what colors to start
with then you can “Explore” color
palettes created by users. You can type
in a keyword and see some options of
color combinations.
color.Adobe.com

20. THINK ABOUT HOW COLORS ARE PERCEIVED
OPTIMISM
CLARITY WARMTH
FRIENDLY
CHEERFUL CONFIDENCE
EXCITEMENT
YOUTHFUL BOLD
CREATIVE
IMAGINATIVE WISE
TRUST
DEPENDABLE STRENGTH
PEACEFUL
GROWTH HEALTH
BALANCE
NEUTRAL CALM
DESIGN THE SLIDES
DIVERSITY

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Prefer light backgrounds & dark text
Think about your audience, the screen you are using and printing your presentation when
choosing colors. It is always easier to read dark text on a light background. If you want to use a
dark background then your text should be enormous and there should be a good contrast.

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Bodoni
Avenir
Roboto
Merriweather
OSWALD
Futura
Minion
Roboto Slab
Lato
Quattrocento
Serif & Sans-Serif Fonts
Unless you have an education on Typefaces then the safest decision would be to use a combination
of Serif & Sans-Serif fonts. Try to limit the number of fonts to 3 maximum. Prefer Google Fonts
because they are free and easily accessible. Font Size should be 30pt+ to be safe.

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SOME EXAMPLES OF GOOD FONT COMBINATIONS
DESIGN THE SLIDES

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Do NOT use images like these
Clip Art Stock Images Images with Watermark
These kind of images make your presentation look less professional.

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Use High Quality Images from Free Resources
Do NOT use this photo
you took on your phone
Use this Free High Quality Image
Unless the photos you take are super high quality don’t use your personal photos either.

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Flickr photos are High Quality & High Resolution
Photo Credit: Arnaud Nemrod
Remember
to give
credit
Use Compfight, a visual search engine that helps you locate images, to search Flickr for Free High
Quality Images like this amazing New York photo. All the owner is asking for is recognition.

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Here’s another Free High
Resolution Image from:

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UNSPLASHED
GETREFE
GRATISOGRAPHY
FREE HIGH QUALITY IMAGE WEBSITES
DESIGN THE SLIDES

29. LINKSraumrot.com
unsplash.com
littlevisuals.co
gratisography.com
getrefe.tumblr.com
jaymantri.com
magdeleine.co
foodiesfeed.com
picography.co
imcreator.comfree
deathtothestockphoto.com
nos.twnsnd.co
superfamous.com
publicdomainarchive.com
picjumbo.com
thepatternlibrary.com
FREE HIGH QUALITY IMAGE WEBSITES
DESIGN THE SLIDES

30. Flaticon.com Freebiesbug.com Freebiesbug.com
Pixel-Fabric.com Freepik.com Designscrazed.org
FREE ICON SETS FOR CONSISTENCY IN YOUR PRESENTATION
DESIGN THE SLIDES

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Ask Basic Questions to Prioritize & Organize Slides
What’s the
Important
Message?
Can I
visualize
this?
Are the
numbers
visible?
Do I need to
write this?
Can I say it?
Every slide should
have ONE important
idea that you ‘d like
to communicate.
Identify that
message with this
simple question.
It is easier to
understand images
than it is to read
bullet points. Think
about icons & images
to represent what
you are saying.
You wouldn’t want
your impressive
numbers to get lost
in the slide. So make
sure they are visible
by making them
bigger and bolder.
Your slides are there
for clarification and
resonance. “Slides
should reinforce
your words, not
repeat them” says
Seth Godin.
21 3 4

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Prioritize & Organize Your Slides
$150K
REVENUE
• We have 183,200 users since launch in
April 2013
• We generated $152,500 revenue from sales
in the last 12 months
• 78% of our users are woman & 22% are
men
• The majority of our users are from New York
(38,056 users)
Key Achievements & Information Key Achievements & Information
180K+
USERS
78% 22%
20%
of Users
By asking the right questions you can turn text heavy slides into more visual slides and still be
able to convey the same message to your audience. People are there to listen to you and not read
your slides. So, while presenting you can talk about the details that are not included in the slide.

33. Crop/ Mask to Shape
Use cropping and masking tools to get images cropped to any shape you want. Having consistent
shapes throughout the presentation will result in any better looking presentation.

34. Remove Background / Instant Alpha
Both PowerPoint & Keynote offer tools to help you edit your visuals. You may not have Photoshop
but you can still do basic edits like removing a background. This comes in handy for team slides.

35. Visible & Important Area
Visible Area
May not be visible on different screens
Always Have your Rulers & Guides visible
Show
Guides
Show Ruler

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Use Arrangement Tools for Alignment & Distribution
If you have a slide that is almost there but something is not quite right then it might be due to the
lack of alignment and distribution of images and text. Use the formatting tools both PowerPoint &
Keynote offer to get everything in order.

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Use Arrangement Tools for Alignment & Distribution
Start by making your rulers and guides visible to determine the center and the middle of your slide.
Resize your shapes to make them the same size. Distribute your shapes evenly to have balance on
the slide. Based on how you place the elements you can have different versions of the same slide.

38. Design the “Master Slides” before you start
View “Master Slides” and edit them before you start a presentation. You can define the fonts and
colors here and all your slides would be updated automatically. Add your logo, edit your slide
numbers, add additional information like a URL or “Confidential”, add design elements and more.

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Turn bullets into chunks & use representative icons
Bullet points and listing text might seem like the only ways to fit your content on a slide. If you turn
them into chunks that go side by side, in the middle of the slide then you’ll not only have a better
looking slide but everything will appear of equal importance because they will be on the same level.
Icons and images are always good for to make your message more memorable.

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TIPS & TRICKS
A.C.T.I.O.N.1
Start with the End in Mind, Tell a Story, Outline before you design2
Prefer light backgrounds & dark text3
Combine Serif & Sans-Serif Fonts (Use Google Fonts)4
Use Free High Quality Images & icon sets for consistency5
Edit Images (Crop to Shape, Remove Background)6
Use Rulers & Guides for organized slides7
Use Arrangement Tools for Alignment & Distribution8
Use “Master Slides”9
Turn bullets into chunks & use representative icons10

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Look at the audience while presenting
Presenter View
You might have heard this many times before. A clicker and using the Presenter View will help you
avoid looking back at the slides. You will be able to see your notes as well as the next slide.
Remote Clicker
(or a Mouse)

42. THANK YOU!
Gokce Gizer
@gginthemorning
info@onkaro.com