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RESPONSIVE

WEB DESIGN:
LIFE AFTER DESKTOP

GLOBAL POPULATION

7 BILLION
2.4 BILLION
INTERNET USERS

HALF ARE MOBILE

CHEW

THAT’S 1.2 BILLION PEOPLE

ON THIS

ARE YOU REACHING THEM?

WILL TURN TO A COMPETITOR SITE
AFTER A BAD MOBILE EXPERIENCE

84

%

1

IN

57 /

WON’T RECOMMEND A BUSINESS
WITH A POORLY DESIGNED MOBILE SITE

OF MULTI-SCREEN SHOPPING EXPERIENCES
INCLUDE MOBILE AS THE FIRST OR SECOND
INTERACTION WITH THE BRAND

MOBILE SEARCHES RESULT IN
VALUABLE BUSINESS OUTCOMES

3

CONVERSION, CONTACT, PHONE CALL, ETC.

SUFFER THE

CONSEQUENCES

THEN

IF
IF YOUR SITE IS NOT FULLY
MOBILE COMPATIBLE

THEN YOU ARE NOT
CONSIDERED RELEVANT

IF YOU DON'T OFFER A
SEAMLESS EXPERIENCE
FOR USERS

THEN YOU ARE LOSING
BRAND AUTHORITY

IF YOUR MOBILE SITE
DOES NOT LOAD IN
3 SECONDS OR LESS

THEN YOU COULD FACE A
SEARCH ENGINE PENALTY

IF YOU HAVE A
DESKTOP-ONLY SITE

THEN YOU WILL RANK
LOWER IN MOBILE SEARCH

IF YOU RUN GOOGLE
ENHANCED CAMPAIGNS ON
A NON-RESPONSIVE SITE

THEN YOU RISK PAYING MORE
FOR FEWER CLICKS DUE TO
DECREASED QUALITY SCORE
AND AD RANK

WHAT DO YOU DO NOW?
YOU GET responsive
Do you need a complete redesign to get responsive design? No. Chances are
your current web properties can be updated with a responsive design build-out.
An industry-leading digital marketing agency would certainly be able to bring
your overall web presence into the rewarding realm of responsive design.
Do it for your customers. Do it for the search engines. Do it for your business.

© 2013 Oneupweb, All Rights Reserved.
Sources:
themobileplaybook.com/en-us/#/home
support.google.com/adwords/answer/2454010
adwords.blogspot.com/2013/10/improving-ad-rank.html

ONEUPWEB.COM

1.877.568.7477

INFO@ONEUPWEB.COM

searchenginenews.com/se-news/content/your-practical-guide-to-mobile-seo-part-1
searchenginenews.com/se-news/content/the-practical-guide-to-mobile-seo-part-2
visual.ly/mobile-internet-taking-over-desktop-usage

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Responsive Web Design: Life After Desktop

  • 1. RESPONSIVE WEB DESIGN: LIFE AFTER DESKTOP GLOBAL POPULATION 7 BILLION 2.4 BILLION INTERNET USERS HALF ARE MOBILE CHEW THAT’S 1.2 BILLION PEOPLE ON THIS ARE YOU REACHING THEM? WILL TURN TO A COMPETITOR SITE AFTER A BAD MOBILE EXPERIENCE 84 % 1 IN 57 / WON’T RECOMMEND A BUSINESS WITH A POORLY DESIGNED MOBILE SITE OF MULTI-SCREEN SHOPPING EXPERIENCES INCLUDE MOBILE AS THE FIRST OR SECOND INTERACTION WITH THE BRAND MOBILE SEARCHES RESULT IN VALUABLE BUSINESS OUTCOMES 3 CONVERSION, CONTACT, PHONE CALL, ETC. SUFFER THE CONSEQUENCES THEN IF IF YOUR SITE IS NOT FULLY MOBILE COMPATIBLE THEN YOU ARE NOT CONSIDERED RELEVANT IF YOU DON'T OFFER A SEAMLESS EXPERIENCE FOR USERS THEN YOU ARE LOSING BRAND AUTHORITY IF YOUR MOBILE SITE DOES NOT LOAD IN 3 SECONDS OR LESS THEN YOU COULD FACE A SEARCH ENGINE PENALTY IF YOU HAVE A DESKTOP-ONLY SITE THEN YOU WILL RANK LOWER IN MOBILE SEARCH IF YOU RUN GOOGLE ENHANCED CAMPAIGNS ON A NON-RESPONSIVE SITE THEN YOU RISK PAYING MORE FOR FEWER CLICKS DUE TO DECREASED QUALITY SCORE AND AD RANK WHAT DO YOU DO NOW? YOU GET responsive Do you need a complete redesign to get responsive design? No. Chances are your current web properties can be updated with a responsive design build-out. An industry-leading digital marketing agency would certainly be able to bring your overall web presence into the rewarding realm of responsive design. Do it for your customers. Do it for the search engines. Do it for your business. © 2013 Oneupweb, All Rights Reserved. Sources: themobileplaybook.com/en-us/#/home support.google.com/adwords/answer/2454010 adwords.blogspot.com/2013/10/improving-ad-rank.html ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM searchenginenews.com/se-news/content/your-practical-guide-to-mobile-seo-part-1 searchenginenews.com/se-news/content/the-practical-guide-to-mobile-seo-part-2 visual.ly/mobile-internet-taking-over-desktop-usage