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Jak vymámit z jalové korporátní krávy tele
aneb
Ondrej Gálik
INSPIRATIVNÍ RÁNO:
Ondrej Gálik
NÍ ZÁKLADY
KOMUNIKACE
#1
Mluvte
jako lidi!
#2
#9
#3
#4
Jeden papír,
jedna myšlenka!
Sh*#,
my iceberg
is melting!
#5Úpřimnost je
silná zbraň
JAK PRODAT
MYŠLENKU
#6
Příběhy
prodávají
Fakticky
opravdická
strategie
#7Příběhy jsou všude
#8
#9Emoce
prodávají
#10Emoce jsou nakažlivé.
Negativní až 5x víc.
“Až Vás někdo na svahu požádá
o ruku, budete ji mít teplou.”
[rukavice WOOX]
Více na 365copytriku.cz
#11Neprodáváte věc,
prodáváte pocit
I zákaz se dá říct hezky:
“Od 1.10. se u nás bude kouřit už
jenom z hrnců.”
[v pražské restauraci]
Více na 365copytriku.cz
DIE HARD… ON A BUS
#12„High
Concept
Pitch“
#13Začněte u toho,
co znají
#14Metafory:
„Wrong
encapsulation
is like leaving
paper tissue in
your laundry“
#15Použijte
překvápko!
#16
U známých věcí
udělejte něco
neočekávaného
#17
Vytvořte
záhadu:
„Jak vysvětlit
architekturu
na banánech?“
Jak vysvětlit architekturu na banánech?
#18
The Gap Theory:
Než něco vysvětlíte, vytvořte
zajímavou otázku
#19
Myslete
(trochu)
jako Jobs
#20
Vize musí mít
dosažitený
první krok
#21 Důvěra je
V detailu
#22
Použijte
statistiku, ale v
dobrém měřítku
Pořiďte si
plotter
#23Pořiďte si
plotter
#24
#25Na maličkostech
záleží
#26Nevysvětlujte,
ukazujte
#27Nesmysly
ukažte
PŘESVĚDČOVÁNÍ
FRAMING
Jak prodat o X% víc přidáním možnosti,
kterou stejně nikdo nechce?
FRAMING
Internet 59 $
Internet + Tisk 125 $
68%
32%
FRAMING
Internet 59 $
Internet + Tisk 125 $
68%
32%
FRAMING
Internet 59 $
Tisk 125 $
Internet + Tisk 125 $
16%
84%
#28Obava ze ztráty je
silnější než vidina
možného zisku
#29Princip ukotvení
#30Princip
kontrastu
Proč je snažší získat
100 milionů než 100
tisíc?
#31Využijte externí
autority
#32Lamino
dělá divy
#33
Věci,
které nejsou vidět,
nejsou vidět
NAVRHUJEME
VARIANTY
#34„No decision is
still a decision“
#35Lidi nechtějí rovnátka,
lidi chtějí rovné zuby.
#36
Ne každá varianta
dává smysl
#37
Nejdražší
„jídlo“
#38Vaše preference musí
být atraktivní

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