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Inovace iRáno
1.
Inovace v korporaci Ondrej Gálik INSPIRATIVNÍ
RÁNO:
2.
Ondrej Gálik
3.
WTF?! MEGATRENDY Neviditelné
4.
5.
6.
7.
8.
9.
CO FAKT NEDĚLAT Proč
inovace selhávají aneb
10.
# Nevymýšlejte nápad. Hledejte problém.
11.
12.
# Nezamilujte se do nápadu.
Určitě je blbě.
13.
14.
15.
16.
17.
18.
19.
20.
# Nemějte unikátní nápad
21.
INOVACE
22.
# Nezabíjejte čas procesem.
23.
24.
# Nebojte se změnit business
model.
25.
26.
CO NAOPAK DĚLAT
27.
# Naučte se brát
riziko.
28.
29.
# Ne, fakt nemáte pravdu. Testujte
na lidech.
30.
31.
32.
# Učte se kreativitu.
33.
„What would Apple
do?“
34.
„What would IKEA
do?“
35.
„What would LIDL
do?“
36.
37.
„Mission Impossible“ „Jak by
vypadal mobil bez baterky?“
38.
„Mission Impossible“ „Jak by
vypadal přehrávač bez displaye?“
39.
„Mission Impossible“
40.
„Mission Impossible“ „Jak prodat
8 produktů za 30 minut aby klient odcházel nadšený?“
41.
„Mission Impossible“ „Jak získat
100.000.000 klientů?“
42.
„Mission Impossible“ „Jak zabránit
všem úmrtím v našich autech?“
43.
„Mission Impossible“
44.
„Anti-problém“ „Jak zabránit klientům
v nákupu?“
45.
„Anti-problém“ „Jak odehnat všechny
agenty?“
46.
„Cover Story“
47.
„Cover Story“
48.
„$100 Test“
49.
„Maxi-anti-nevýhoda“
50.
„Reframing“
51.
# Naučte se Lean Canvas.
52.
53.
54.
# Prototypujte
55.
56.
# Najděte si copywritera
57.
58.
# Chovejte se jako startup.
Napište si sales pitch deck.
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