1. You Need
to Think
About 5by @BrandonBerger,
2014 Things
Chief Digital Officer,
Worldwide, Ogilvy & Mather
from

2. 5 Things You Need to Think About from 2014
1 Joe leads the MIT Media
Lab and pushes his teams
to rebel against norms,
ideas, and things that
“couldn’t be done.”
You don’t get
a Nobel Prize
for doing what you’re told.
You get a Nobel Prize for
questioning Authority and
thinking for
yourself.
Joe Ito

3. 5 Things You Need to Think About from 2014
2
A simple idea, but very powerful.
David Ogilvy always said to hire
people bigger than us, and I think if
we do so it is the job of leaders to help
get the obstacles out of their way.
My friend Jeff Stibel who is CEO of Dun & Bradstreet
Credibility Corp., and a brain scientist said that the
brain is basically just a muscle, and one brain isn’t that
much different than another. That’s an interesting
thought for a leader, if everyone’s brain is somewhat
similar then it is the experiences and environment
that people have that make them different and it’s
through that they become critical to accomplish a task.
Therefore as leaders it is our responsibility to
put the best people together, take down any and
all obstacles, and help them tell stories about
themselves, changing the world along the way.
Think about the best thing you have done
professionally, the work that made our clients
famous, the greatest accomplishment in your career,
most likely it happened because of a team, through
a group of people led by a selfless leader who took
down the obstacles for you to do your best.
Leaders
help
their teammates
tell stories about
themselves

4. 5 Things You Need to Think About from 2014
Every idea that has been created in
the past 100 years that disrupted,
challenged norms, did the impossible,
had to start with a spirit of audacity.
Banksy said it best in an op-ed that was
never published. The quote about New York
is true “Nobody comes to New York to bathe
in your well-mannered common sense.
We’re here for the spirit and audacity.”
The spirit of audacity is what built Silicon
Alley, it’s what made Elon Musk believe that
he could transform money, then automotive,
energy and space, it’s what Jack Ma did to
change the way people buy and sell goods
across China, and it’s what Steve Jobs did to
transfigure the way the world connects.
3We must embrace
a spirit of
audacity

5. 5 Things You Need to Think About from 2014
Let’s be honest, as
technology, mobile
devices, and social
networks continue to
proliferate, the ability to
control becomes almost
impossible. More people
are connected by more
ways than ever before.
Control is a fools errand. 4 The 21st century is
a terrible
time to be
a control
freak

6. 5 Things You Need to Think About from 2014
- Goldman Sachs (in their report
Womenomics) estimates that by
closing the gender employment
gap, the potential boost to Japan’s
GDP could go up by 13%
- If we close the gender gap in the
US we could increase GDP by 9%
- The number of female politicians
in the US is under 20% - even lower
than places like Iraq with 25% - it’s
better in the US private sector.
- But this stat in politics is concerning
not just for equal rights but there
is significant data and studies that
point to women as community
builders and consensus builders -
key traits for leading governments.
We 5are assholes
if we don’t
fix the
gender gap in
leadership
and the
workplace

7. 5 Things You Need to Think About from 2014