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MEMORABLE?
WHAT MAKES CONTENT
WHY IS SOME CONTENT
MEMORABLE AND SOME
FORGOTTEN?
WHY COULD THIS BE MEMORABLE?
This evokes
emotion,
which helps
people
remember.
WHY COULD THIS BE MEMORABLE?
WHY COULD THIS BE MEMORABLE?
A	
  dog	
  makes	
  your	
  life	
  happier.	
  Adopt.	
  
Contrast helps
people
understand what’s
important… and
we remember
that.
A	
  dog	
  makes	
  your	
  life	
  happier.	
  ...
WHY COULD THIS BE
MEMORABLE?
BOXERS	
  
OR	
  
BRIEFS?	
  
BOXERS	
  
OR	
  
BRIEFS?	
  
It builds a mental
picture and your brain
encodes it twice: as a
verbal code and an
image co...
WHY COULD
THIS BE
MEMORABLE?
The unusual
demands extra
attention.
Attention paves
the way to
memory.
WHY COULD THIS BE MEMORABLE?
This is shocking
and visual – a
perfect
combination
for strong
recall.
HOW TO BE MEMORABLE
QUICK RECAP
Evoke emotion
Use contrast
Spark mental pictures
Use the unusual
Be shocking and visual
WHY COULD THIS BE MEMORABLE?
It visually
simplifies a
complex
concept.
WHY COULD
THIS BE
MEMORABLE?
Exaggeration
attracts extra
attention.
WHY COULD THIS BE MEMORABLE?
This forces you
to say the
answer. You
remember
more of what
you say vs.
what others
say.
WHY COULD THIS BE MEMORABLE?
This tells a story,
and stories are
easier to
remember.
WHY COULD THIS BE MEMORABLE?
What	
  will	
  it	
  take	
  before	
  
we	
  respect	
  the	
  planet?	
  
What	
  will	
  it	
  take	
  before	
  
we	
  respect	
  the	
  planet?	
  
This brings relevance
into the real world.
Pe...
HOW TO BE MEMORABLE
QUICK RECAP
Visually simplify
Exaggerate
Have them say it
Tell stories
Be relevant
HOW TO BE MEMORABLE
Evoke emotion
Use contrast
Spark mental pictures
Use the unusual
Be shocking and visual
Visually simpl...
ABOUT THE AUTHORS
BRUCE KASANOFF
How to do well by doing good
www.Kasanoff.com
Dr. CARMEN SIMON
The science of memorable p...
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The unusual demands extra attention. What Makes Content Memorable?

The unusual
demands extra
attention.
Attention paves
the way to
memory.

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