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What Customers Really Want
take
less
of your
customers’
TIME
Ask customers
for less
INFORMATION
(and give them
less info to
dig through)
require
less
EFFORT
of your
customer
Stronger loyalty
Higher sales
Lower costs
Faster reactions
Giving customers less benefits your
business, too.
CustomerCompany
Focus here
Who benefits?
Give customers one less problem
Anticipate what customers will need
Create a “don’t do” list of annoying
tasks
you will remove from your customer’s
life
Clone your best people.
Automate practices that work best.
Credits and Links
By LinkedIn Influencer Bruce Kasanoff. Illustrations by Chris Watkins.
This is a quick and simple version of a 28-page free ebook available here:
http://kasanoff.com/free-stuff/
Bruce is co-author with Michael Hinshaw of Smart Customers, Stupid
Companies, available on Amazon:
http://www.amazon.com/gp/product/B0083Q18CW

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