SlideShare una empresa de Scribd logo
1 de 11
What Customers Really Want
take
less
of your
customers’
TIME
Ask customers
for less
INFORMATION
(and give them
less info to
dig through)
require
less
EFFORT
of your
customer
Stronger loyalty
Higher sales
Lower costs
Faster reactions
Giving customers less benefits your
business, too.
CustomerCompany
Focus here
Who benefits?
Give customers one less problem
Anticipate what customers will need
Create a “don’t do” list of annoying
tasks
you will remove from your customer’s
life
Clone your best people.
Automate practices that work best.
Credits and Links
By LinkedIn Influencer Bruce Kasanoff. Illustrations by Chris Watkins.
This is a quick and simple version of a 28-page free ebook available here:
http://kasanoff.com/free-stuff/
Bruce is co-author with Michael Hinshaw of Smart Customers, Stupid
Companies, available on Amazon:
http://www.amazon.com/gp/product/B0083Q18CW

Más contenido relacionado

Destacado

Innovation by Design exhibition catalog
Innovation by Design exhibition catalogInnovation by Design exhibition catalog
Innovation by Design exhibition catalogLiquid Agency
 
Positioning on five dimensions of service quality
Positioning on five dimensions of service qualityPositioning on five dimensions of service quality
Positioning on five dimensions of service qualityMVIT
 
Veryday academy masterclass service design oct 6 2014
Veryday academy masterclass service design oct 6 2014Veryday academy masterclass service design oct 6 2014
Veryday academy masterclass service design oct 6 2014Madlene Lindström
 
Building A Brand Foundation
Building A Brand FoundationBuilding A Brand Foundation
Building A Brand FoundationMM Brand Agency
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Liquid Agency
 
5 Leadership Lessons from Nelson Mandela
5 Leadership Lessons from Nelson Mandela5 Leadership Lessons from Nelson Mandela
5 Leadership Lessons from Nelson MandelaBig Fish Presentations
 
Services Marketing - Service Quality Dimensions
Services Marketing - Service Quality DimensionsServices Marketing - Service Quality Dimensions
Services Marketing - Service Quality DimensionsHimansu S Mahapatra
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand GapSj -
 
Presentation Preparation: How To Be Above Average
Presentation Preparation: How To Be Above AveragePresentation Preparation: How To Be Above Average
Presentation Preparation: How To Be Above AverageAlex Rister
 
Customer experience 360: Brand experience report
Customer experience 360: Brand experience reportCustomer experience 360: Brand experience report
Customer experience 360: Brand experience reportJack Morton Worldwide
 
Steal This Idea: Brand Illustrated
Steal This Idea: Brand IllustratedSteal This Idea: Brand Illustrated
Steal This Idea: Brand IllustratedLiquid Agency
 
10 Ways to Jumpstart Creativity
10 Ways to Jumpstart Creativity10 Ways to Jumpstart Creativity
10 Ways to Jumpstart CreativityLiquid Agency
 

Destacado (14)

Innovation by Design exhibition catalog
Innovation by Design exhibition catalogInnovation by Design exhibition catalog
Innovation by Design exhibition catalog
 
Positioning on five dimensions of service quality
Positioning on five dimensions of service qualityPositioning on five dimensions of service quality
Positioning on five dimensions of service quality
 
Veryday academy masterclass service design oct 6 2014
Veryday academy masterclass service design oct 6 2014Veryday academy masterclass service design oct 6 2014
Veryday academy masterclass service design oct 6 2014
 
Building A Brand Foundation
Building A Brand FoundationBuilding A Brand Foundation
Building A Brand Foundation
 
Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging Steal This Idea: Brand Messaging
Steal This Idea: Brand Messaging
 
5 Leadership Lessons from Nelson Mandela
5 Leadership Lessons from Nelson Mandela5 Leadership Lessons from Nelson Mandela
5 Leadership Lessons from Nelson Mandela
 
Services Marketing - Service Quality Dimensions
Services Marketing - Service Quality DimensionsServices Marketing - Service Quality Dimensions
Services Marketing - Service Quality Dimensions
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
Presentation Preparation: How To Be Above Average
Presentation Preparation: How To Be Above AveragePresentation Preparation: How To Be Above Average
Presentation Preparation: How To Be Above Average
 
Customer experience 360: Brand experience report
Customer experience 360: Brand experience reportCustomer experience 360: Brand experience report
Customer experience 360: Brand experience report
 
Zag - Borders
Zag - BordersZag - Borders
Zag - Borders
 
Zag
ZagZag
Zag
 
Steal This Idea: Brand Illustrated
Steal This Idea: Brand IllustratedSteal This Idea: Brand Illustrated
Steal This Idea: Brand Illustrated
 
10 Ways to Jumpstart Creativity
10 Ways to Jumpstart Creativity10 Ways to Jumpstart Creativity
10 Ways to Jumpstart Creativity
 

Más de Bruce Kasanoff

My Philosophy by Bruce Kasanoff
My Philosophy by Bruce KasanoffMy Philosophy by Bruce Kasanoff
My Philosophy by Bruce KasanoffBruce Kasanoff
 
Checklist: How to Succeed on LinkedIn
Checklist: How to Succeed on LinkedInChecklist: How to Succeed on LinkedIn
Checklist: How to Succeed on LinkedInBruce Kasanoff
 
How to Grow Your Career by Influencing Others
How to Grow Your Career by Influencing OthersHow to Grow Your Career by Influencing Others
How to Grow Your Career by Influencing OthersBruce Kasanoff
 
How to Fix Your LinkedIn Headline
How to Fix Your LinkedIn HeadlineHow to Fix Your LinkedIn Headline
How to Fix Your LinkedIn HeadlineBruce Kasanoff
 
BEYOND SOLO: Female Entrepreneurs Who Scale Successfully
BEYOND SOLO: Female Entrepreneurs Who Scale SuccessfullyBEYOND SOLO: Female Entrepreneurs Who Scale Successfully
BEYOND SOLO: Female Entrepreneurs Who Scale SuccessfullyBruce Kasanoff
 
What Makes Content Memorable?
What Makes Content Memorable?What Makes Content Memorable?
What Makes Content Memorable?Bruce Kasanoff
 
The Secret of Finding Talent
The Secret of Finding TalentThe Secret of Finding Talent
The Secret of Finding TalentBruce Kasanoff
 
Behind the Scenes: Getting One Million Views
Behind the Scenes: Getting One Million ViewsBehind the Scenes: Getting One Million Views
Behind the Scenes: Getting One Million ViewsBruce Kasanoff
 
How to See the Light in Others
How to See the Light in OthersHow to See the Light in Others
How to See the Light in OthersBruce Kasanoff
 
How to Weed Out Busyness from Your Business
How to Weed Out Busyness from Your BusinessHow to Weed Out Busyness from Your Business
How to Weed Out Busyness from Your BusinessBruce Kasanoff
 
Ghostwriter Bruce Kasanoff
Ghostwriter Bruce KasanoffGhostwriter Bruce Kasanoff
Ghostwriter Bruce KasanoffBruce Kasanoff
 
20 Tips for a Great Life & Career
20 Tips for a Great Life & Career20 Tips for a Great Life & Career
20 Tips for a Great Life & CareerBruce Kasanoff
 
How to Love Life As Much As Surfers Love Surfing
How to Love Life As Much As Surfers Love SurfingHow to Love Life As Much As Surfers Love Surfing
How to Love Life As Much As Surfers Love SurfingBruce Kasanoff
 

Más de Bruce Kasanoff (20)

My Philosophy by Bruce Kasanoff
My Philosophy by Bruce KasanoffMy Philosophy by Bruce Kasanoff
My Philosophy by Bruce Kasanoff
 
Intuitive Leaps
Intuitive LeapsIntuitive Leaps
Intuitive Leaps
 
Checklist: How to Succeed on LinkedIn
Checklist: How to Succeed on LinkedInChecklist: How to Succeed on LinkedIn
Checklist: How to Succeed on LinkedIn
 
How to Grow Your Career by Influencing Others
How to Grow Your Career by Influencing OthersHow to Grow Your Career by Influencing Others
How to Grow Your Career by Influencing Others
 
How to Fix Your LinkedIn Headline
How to Fix Your LinkedIn HeadlineHow to Fix Your LinkedIn Headline
How to Fix Your LinkedIn Headline
 
BEYOND SOLO: Female Entrepreneurs Who Scale Successfully
BEYOND SOLO: Female Entrepreneurs Who Scale SuccessfullyBEYOND SOLO: Female Entrepreneurs Who Scale Successfully
BEYOND SOLO: Female Entrepreneurs Who Scale Successfully
 
Be Grateful
Be GratefulBe Grateful
Be Grateful
 
What Makes Content Memorable?
What Makes Content Memorable?What Makes Content Memorable?
What Makes Content Memorable?
 
DO GOOD (Better)
DO GOOD (Better)DO GOOD (Better)
DO GOOD (Better)
 
The Secret of Finding Talent
The Secret of Finding TalentThe Secret of Finding Talent
The Secret of Finding Talent
 
Behind the Scenes: Getting One Million Views
Behind the Scenes: Getting One Million ViewsBehind the Scenes: Getting One Million Views
Behind the Scenes: Getting One Million Views
 
How to See the Light in Others
How to See the Light in OthersHow to See the Light in Others
How to See the Light in Others
 
Kindness First
Kindness FirstKindness First
Kindness First
 
How to Weed Out Busyness from Your Business
How to Weed Out Busyness from Your BusinessHow to Weed Out Busyness from Your Business
How to Weed Out Busyness from Your Business
 
Great Ideas Take Time
Great Ideas Take TimeGreat Ideas Take Time
Great Ideas Take Time
 
The Power of Belief
The Power of BeliefThe Power of Belief
The Power of Belief
 
Ghostwriter Bruce Kasanoff
Ghostwriter Bruce KasanoffGhostwriter Bruce Kasanoff
Ghostwriter Bruce Kasanoff
 
20 Tips for a Great Life & Career
20 Tips for a Great Life & Career20 Tips for a Great Life & Career
20 Tips for a Great Life & Career
 
Do Well By Doing Good
Do Well By Doing GoodDo Well By Doing Good
Do Well By Doing Good
 
How to Love Life As Much As Surfers Love Surfing
How to Love Life As Much As Surfers Love SurfingHow to Love Life As Much As Surfers Love Surfing
How to Love Life As Much As Surfers Love Surfing
 

Último

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 

Último (20)

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 

LESS... What Customers Really Want