Visit http://goo.gl/GwbZUn to learn much more. This presentation is based on the new book, Impossible to Ignore by Carmen Simon PhD. http://www.memzy.com

1. BA
HOW TO GROW YOUR CAREER
BY INFLUENCING OTHERS

2. …HOPING THEY
REMEMBER YOU
AND ACT HERE
BA
YOU INTERACT WITH
A PERSON OR
COMPANY HERE

3. …HOPING THEY
REMEMBER YOU
AND ACT HERE
BA
YOU INTERACT WITH
A PERSON OR
COMPANY HERE
Like you
Hire you
Promote you
Recommend you
Buy your product

4. BA
AS THE TIME IN BETWEEN VARIES, SO TOO
MUST YOUR
INFLUENCING TACTICS

5. A
INVITING YOUR
BOSS FOR LUNCH
B

6. A
INVITING YOUR
BOSS FOR LUNCH
B
APPLYING FOR A NEW JOB
B

7. A
INVITING YOUR
BOSS FOR LUNCH
B
APPLYING FOR A NEW JOB
B
MAKING A $1M SALE
B

8. A
INVITING YOUR
BOSS FOR LUNCH
B
APPLYING FOR A NEW JOB
B
MAKING A $1M SALE
B
Email
Social media and personal communications
Presentations, white papers, posts, testimonials, face-to-face conversations...

9. To have a successful career, you
must become a choreographer of
delayed intentions.

10. BA
HOW WILL YOU REMAIN ON A
PERSON’S MIND AT POINT B?

11. HERE ARE 5 WAYS

12. 1. CONTEXT
Make your point in a context your audience fully understands.

13. Context helps with recall because
it provides cues that trigger
memories at Point B.
For example, if you want to teach the
importance of an athletic stance in
skiing, you might ask your students
about how they stand in a sport they
know best. A familiar and frequent
context will later cue the memory of
the new skills.
CONTEXT

14. FORGETTABLE

15. FORGETTABLE
MEMORABLE

16. Link your skills to mental pictures
that ignite the senses
2. SPECIFICITY

17. The more brain areas you activate
in someone’s mind, the more
memorable you will be.
SPECIFICITY

18. 3. QUANTITY OF INFORMATION
Share not too much, not too little, and avoid the predictable

19. QUANTITY OF
INFORMATION
Too little, and you appear superficial.
Too much, and you bore others.
Match your offerings to the needs of
your audience… one size does not fit all.

20. 4. DISTINCTIVENESS
Forgetting often happens because of interference: too many stimuli
are like other stimuli. Do what no one else does and you can impact
what others will remember.

21. For example, after a sequence of
items in color, a black-and-white
one will be distinct.
the new skills.
DISTINCTIVENESS

22. 5. ASSOCIATIONS
Memory is based on associations: one
thing reminds you of another. For
example, if you grew up with a friendly
dog, you associate that with “pets are
good.” If the opposite happened, the
associations are different.

23. ASSOCIATIONS
Associations help us
form memories and also
shape the perspective
we have of the world
around us.

24. ASSOCIATIONS
We build associations based on
similarity (a red apple will remind you of
someone’s red lips) or based on
contiguity: things we frequently
experience together. For example, if
you always have chocolate and coffee
together, having one first will prompt
the memory of the other.

25. BA
What associations will you enable
others to bring to mind at Point B?
What associations will work in your
favor?

26. …HOPING THEY
REMEMBER YOU
AND ACT HERE
BA
YOU INTERACT WITH
A PERSON OR
COMPANY HERE
Context: use environmental cues
that can trigger memories of you
Specificity: ignite more senses to
build more memory traces
Quantity: share not too much, not
too little, and avoid the predictable
Distinctiveness: deviate from a
pattern others expect
Associations: create links between
important pieces of information
HOW TO GROW YOUR CAREER
BY INFLUENCING OTHERS

27. CREDITS
BRUCE KASANOFF
Author, How to Self-Promote without
Being a Jerk
www.Kasanoff.com
CARMEN SIMON
The science of memorable
content
www.reximedia.com
Available from Amazon