Ask your CEO this question, before times get tough. To learn more, watch this LinkedIn webcast with Bruce Kasanoff, J.T. O'Donnell and Lou Adler: http://www.spreecast.com/events/can-we-make-sense-of-modern-hiring or visit http://www.kasanoff.com

2. Making
profits
by
cu2ng
people
is…

3. by
developing
talent!

4. Ask
your
CEO:
“In
tough
<mes,
are
employees
costs
to
be
cut,
or
assets
to
be
developed?

5. (insert
CEO
answer
here)

6. Downsizers
see
employees
as
commodi<es,
like
paper
clips
or
light
bulbs.
Renewers
strive
to
use
more
effec<vely
the
employees
they
already
have.
Source:
Strategies
for
Responsible
Restructuring
by
Wayne
F.
Cascio
Most
firms
fall
into
one
of
two
groups…

7. Don’t
wait
un<l
these
hit!
Ask
now.

8. In
tough
<mes,
most
companies
are
downsizers,
not
renewers.
Which
will
your
CEO
choose?

9. Unlike
light
bulbs
and
paper
clips,
people
have
ideas.
People
can
grow,
adapt
and
make
giant
leaps
forward.

10. “Teamwork”
rings
hollow
at
downsizers

11. does
NOT
mean
run
as
fast
as
you
can…

12. …or
else
you
will
be
sacrificed!

13. These
firms
deserve
the
loyalty
of
employees,
customers
and
investors.
They
deserve
your
loyalty.
Renewers

14. Research
shows
you
cannot
shrink
your
way
to
prosperity.
Source:
Strategies
for
Responsible
Restructuring
by
Wayne
F.
Cascio

15. Treat
people
as
people
Treat
people
as
costs

16. Walk
away
from
cold,
impersonal
business
strategies

17. Grow
through
creaIvity,
passion,
loyalty
and
iniIaIve.

18. Value
human
relaIonships
Help
others
Never
stop
learning
Seek
long-­‐term
(not
short-­‐term)
profits

19. What
did
your
CEO
say?

20. Credits
Inspired
by
Strategies
for
Responsible
Restructuring
by
Wayne
F.
Cascio.
Thanks
to
Adam
Grant
for
sharing
this
research
with
me.
Except
where
otherwise
noted,
images
by
IdeaStepConceptStock/
ShuUerstock.
Created
by
Bruce
Kasanoff.
Visit
Kasanoff.com.