This document discusses the importance of social media engagement for banks and financial institutions. It notes that many consumers now use social media to evaluate banking services, yet only about half of banks actually monitor social media. The document outlines how social media can help banks understand customers, identify influencers, manage customer relationships and measure campaigns. It describes Nous Infosystems' social media services which help clients listen, analyze, promote and integrate social data to make better business decisions.

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Social Engagement for Banks
and Financial Services
Leveraging 19 years of expertise in global software services

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Social Media Penetration and Objectives
Source : eMarketer, The Financial Brand
Consumers
28% of consumers use information
from social media when evaluating
banking services.”
— Accenture
Banking and Financial Institution use
Social media for :

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Why is it important for BFS organizations to listen to Social Media
 43 percent of social users interact with brands on social media for a direct response to a problem or
question
 31 percent of social users interact with brands to gain direct access to customer service representatives
or product experts (Source : Oracle Survey)
Source : Brandwatch, The Financial Brand, 2014

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Are Banks using Social Media and monitoring the same ?
76% of Banks are using Social media as major
marketing tool but only 48% of them are
monitoring it.
Source : The Financial Brand

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Why Banks use Social Media
Banks use Social media to :
• Understand the market
• Find Potential Customers
• Identify Social Media Influencers
• Customer Feedback
• Customer Relationship Management
• Analyze Competition
• Crisis Management
Source : eMarketer, The Financial Brand

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Current status of Social Media Activities
Source : EFMA/Wipro , The Financial Brand , 2015
More than 80% of Banks say
that Social media
Monitoring is their current
priority, and is forecasted to
increase by 10%
 The majority of financial brands plan to increase marketing investments in mobile (59
percent), social media (58 percent), online video (57 percent), rich media (44 percent),
search (40 percent), and display (8 percent).
 24% of business that were monitoring social media are measuring ROI of social media
campaigns
Source : The Financial Brand

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Impact of Social Media Tactics
Social Media Listening
and Monitoring helps in
enhancing the brand
awareness and foster
customer relationship in
a cost effective manner
Source : The Financial Brand

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How Social Engagement Solution helps Financial Institutions
Listen and monitor
social media and
understand how the
public actually feel
about your services
and how you compete
against your
competitors in the
market.
Analyze the sentiment
to determine whether
the customers have a
positive or negative
perception of the
brand/product and
know who your key
influencers are.
Promote your products
and services and create
a brand awareness
through social media to
promptly reach your
customers
Report meaningful
information from the
data collected from
different platforms for
better understanding
and efficient decision
making

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Nous Social Engagement Services
Social Media Listening
Focuses on the individual posts and mentions of specific keywords on online platforms like the social media sites, news sites,
blogs, and forums etc. We help enterprises quickly distinguish, discover, and engage with the customers utilizing best in class
social media monitoring tools.
Social Media Analytics
Stay up to date with public opinion of your brand in the online space –positive or negative. Using Natural Language
Processing, text analysis, computational linguistics, automated analysis and manual analysis of posts, we provide
multidimensional view of the customer conversations with real time data insights. We integrate data from multiple sources
and help enterprises build, assemble and customize intuitive visual dashboards
Social Media Advocacy
Transform your social media followers into social media ambassadors. Our solution for social advocacy helps achieve the
desired brand identity by leveraging the presence of brand ambassadors and actively engaging with them. The solution tracks
and reports effectiveness of social campaigns.
Social CRM
Enhance your customer relationship management by including data insights derived through social networks where people
share information. Our CRM experts help in integration social media channels into the existing CRM and enable customers to
track their social media activities

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For more info,
Click on: http://www.nousinfosystems.com/competency/social-engagement
write to us on: info@nousinfo.com