The survey found that over half of respondents are using some form of hybrid cloud services. Hybrid cloud adoption was popular across all business sizes and regions surveyed. Security, flexibility, and cost savings were the most common motivations for cloud adoption, especially among CIOs. The majority of respondents use cloud services primarily for storage, backups, and file storage workloads rather than more advanced analytics or disaster recovery. German medium-sized businesses were most likely to use cloud for storage, while larger businesses generally used cloud more for SaaS applications.

1. NetApp
Cloud Survey
EMEA Findings
© 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---1
NetApp and Opinion Matters
December 2016

2. © 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---2
NetApp EMEA’s Cloud Survey of 750 CIOs, IT Managers
and C-suite executives in France, Germany and the UK
gauges attitudes towards cloud services, data needs and the
level of awareness and preparedness for incoming GDPR
legislation.
This presentation summarises the
motivations for cloud adoption and the
workloads used.
Introduction

3. © 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---3
What are your current
cloud provisions?

4. 0% 10% 20% 30% 40% 50% 60% 70% 80%
We are using some form of hybrid cloud services
We are using only private cloud services
We are using only public cloud services
We are not using any cloud services
© 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---4
What are your current cloud provisions?
UK DE FR EMEA
Current cloud provisions according to region
Over half of respondents stating some form of hybrid
cloud services in their business, with two thirds of
German businesses utilising the hybrid cloud
Hybrid cloud is the preferred cloud provision
across all three countries

5. 0%
5%
10%
15%
20%
25%
30%
We are using hybrid cloud
services, leveraging local
providers
We are using hybrid cloud
services,leveraging hyperscale
providers
We are using hybrid cloud
services, leveraging large
cloud service providers
Percentageofrespondents
© 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---5
Leveraging local providers for
hybrid cloud services is the most
popular way to utilise the hybrid cloud across
EMEA, with Germany also being more likely than the
UK and France to deploy hybrid cloud services using a
hyperscale provider (e.g. AWS or Microsoft Azure) or
large cloud service provider (like Fujitsu).
UK DE FR EMEA
Hybrid cloud utilisation breakdown
by region
What are your current cloud provisions?

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
Small Medium Big
© 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---6
Adoption of hybrid cloud was not strongly affected by
business size, although it was more popular
among medium and large
businesses overall.
France was the only country where hybrid cloud was
more popular among small than large businesses.
UK DE FR EMEA
Hybrid cloud adoption according
to business size*
* The survey categorises smaller businesses as having 100 – 250 employees, medium-sized businesses
as having 251 – 500 employees, and larger businesses as having more than 501+ employees.
Percentageofrespondentsbybusinesssize
What are your current cloud provisions?

7. © 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---7
What are your primary
motivations for cloud
adoption?

8. © 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---8
0%
10%
20%
30%
40%
50%
60%
70%
Security Cost savings Ease of use Flexibility Scalability Reliability Data protection Compliance with
data regulation
Data privacy Access to data
UK
DE
FR
EMEA
Motivations for cloud adoption according to region
Percentageofrespondents
What are your primary motivations for cloud adoption?

9. More than half of the respondents in EMEA are primarily motivated by
security, flexibility or cost saving benefits.
© 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---9
Less than a third of the respondents in EMEA are motivated by compliance with
regulation or data privacy.
Motivations for cloud adoption according to region
What are your primary motivations for cloud adoption?
Security as a motivation is more prevalent in Germany and France
than in the UK

10. © 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---10
0%
10%
20%
30%
40%
50%
60%
70%
CIO IT manager responsible for IT buying decisions IT manager involved in IT buying decisions C-suite (other than CIO)
Security as motivation for Cloud adoption according to job role
Percentageofrespondentsbyjobtitle
UK
DE
FR
EMEA
What are your primary motivations for cloud adoption?

11. © 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---11
Security as motivation for Cloud adoption according to job role
What are your primary motivations for cloud adoption?
Security is primarily a motivation for cloud adoption among CIOs in
France and Germany.
In the UK, security is primarily a motivation for other members of the
C-suite.
On average, IT managers are less likely to chose security as a motivation
for cloud adoption than CIOs and other members of the C-suite

12. © 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---12
0%
10%
20%
30%
40%
50%
60%
70%
80%
CIO IT manager responsible for IT buying decisions IT manager involved in IT buying decisions C-suite (other than CIO)
UK
DE
FR
EMEA
Percentageofrespondentsbyjobtitle
What are your primary motivations for cloud adoption?
Flexibility as motivation for Cloud adoption according to job role

13. © 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---13
Conversely in the UK, IT managers are less concerned about flexibility
– it is a strong motivator for CIOs though
What are your primary motivations for cloud adoption?
Flexibility as motivation for Cloud adoption according to job role
In Germany, flexibility is a particularly strong motivator for IT
managers but is less of a concern for CIOs and the C-suite

14. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
CIO
IT manager responsible
for IT buying decisions
IT manager involved in IT
buying decisions
C-suite (other than CIO)
© 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---14
UK
DE
FR
EMEA
Cost savings as motivation for Cloud adoption according to job role
Percentageofrespondentsbyjobtitle
What are your primary motivations for cloud adoption?
Cost savings are a primary motivator
for over 80% of French CIOs and over 60% of
UK and German CIOs, compared to an average
of just 54% of all respondents of any job title
across EMEA

15. © 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---15
What workloads do
businesses use with
Cloud services?

16. 0%
10%
20%
30%
40%
50%
60%
70%
80%
Storage Backups File Storage Database Analytics Disaster recovery SaaS applications Remote working Collaboration tools Document control
© 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---16
Workloads using Cloud services
Percentageofrespondentsbyjobtitle
What workloads do businesses use with Cloud services?
UK DE FR EMEA

17. © 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---17
Workloads using Cloud services
What workloads do businesses use with Cloud services?
More future-looking workloads that are required to process data, like analytics,
disaster recovery and SaaS applications, are used far less
The majority of respondents across EMEA mainly use cloud services for
secondary workloads that are data-heavy like storage, backups
and file storage

18. Utilisation of the cloud for
storage is fairly consistent
across different business sizes,
although German medium-sized businesses are the
most likely to use their cloud solution for storage
Utilising the cloud for storage according
to business size*
© 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---18
0%
10%
20%
30%
40%
50%
60%
70%
80%
Small Medium Big
Percentageofrespondentsbybusinesssize
* The survey categorises smaller businesses as having 100 – 250 employees, medium-sized
businesses as having 251 – 500 employees, and larger businesses as having more than
501+ employees.
What workloads do businesses use with Cloud services?
UK DE FR EMEA

19. 0%
10%
20%
30%
40%
50%
60%
70%
80%
Small Medium Big
Business size*
On average, larger businesses are more likely
to use their cloud solution for
SaaS applications, with France the least
likely to use the cloud for SaaS, and Germany the
most likely
UK DE FR EMEA
Utilising the cloud for SaaS applications,
according to business size
* The survey categorises smaller businesses as having 100 – 250 employees, medium-sized businesses
as having 251 – 500 employees, and larger businesses as having more than 501+ employees.
© 2017 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---19
Percentageofrespondentsbybusinesssize
What workloads do businesses use with Cloud services?

20. Thank you.