Future ofsmartphones tjandra

T HE F UTU RE OF
S M ARTPH ON E
FOR AN A LYZI N G T R E N DS
FALL 2 01 3

N ATAS HI A TJA N D R A

H YPOT HESI S

THROUGH AWARENESS, COLLABORATIONS, AND
FLEXIBILITY, EFFORTS IN BUILDING A TRULY SUSTAINABLE
SMARTPHONES WILL BE GREATER, PAVING WAY FOR
EVEN MORE POWERFUL, AND EVENTUALLY WEARAB LE
SMARTPHONES.

THE FUTURE OF SMARTPHONES • ANALYZING TRENDS 2013 • NATASHIA TJANDRA

1

FORCE

FEAR OF LOSING HUMANNES
& NOT HAVING RELATIONSHIPS


84

%

C O U L D N ’ T G O A S I N G L E D AY
WITHOUT THEIR MOBILE DEVICE
2013 Time Mobility Poll


41

%
%

C O U P L E S TA L K V I A T E X T / E M A I L
2010 study by Esure.


T I F FA N Y S H L A I N
W E E K LY T E C H N O L O G Y
S H A B B AT


• Proponent of unplugging
• Unplug or keep away from the Internet and your devices, one day each week.

“...CONSUMERS CAN NO LONGER ESCAPE AN
AWARENESS DONE BY THEIR CONSUMPTION:
TO THE PLANET, SOCIETY OR THEMSELVES.”
– TRENDWATCHING.COM

December 2013 Trend Briefing: 7 Consumer Trends
To Run With in 2014, December 2013.

CODE

AWARENESS
W E A R E B E C O M I N G M O R E A N D M O R E AWA R E O F H O W O U R A C T I O N S I M PA C T
OUR HUMANNESS AND THE ENVIRONMENT


2

FORCE

INFORMED CONSUMERS
WANT IT ON THEIR TERMS


92

%

DESIRE FOR RESPONSIBLE CONSUMPTION
2013 study by BBMG, GlobeScan and SustainAbility.


N O LW E N N H U B Y
SPIDERSILK

•
•

•

Using spidersilk to weave microchips, so it’s biodegradable.
Currently, to recycle smartphones, they need to be dismantled in a facility
and go through several processes hazardous to health of the workers
Huby is a physicist at Institut de Physique de Rennes, France.


NIKE
SHANGHAI CONCEPT
STORE
100% TRASH


• Everything (except shoes) inside this store is made from trash. 5,500 soda
cans, 2,000 PET water bottles, 50,000 old CDs and DVD. The origami ceiling is
made from recycled DVDs, while cables and the building’s joints were made out
of recycled cans.
• Designed by Miniwiz Sustainable Development Ltd, an architectural firm in
Taiwan.

“CUSTOMERS TODAY WANT...MORE...
TRANSPARENCY, AUTHENTICITY
AND PASSION.”
– DANA CHO AND BEAU TRINCIA,
IDEO

Rotman Magazine Winter 2012.
“The Future of Retail: From Revenue
Generator to R&D Engine,” 2012.

CODE

TRANSPARENCY
INFORMED CONSUMERS ARE SKEPTICAL, THEY DEMAND CONCRETE PROOF FROM BRANDS.
A CLAIM IS NO LONGER ENOUGH.


3

FORCE

PLANNED
OBSELESCENCE


18

MONTHS

S M A R T P H O N E L I F E E X P E C TA N C Y
Media Bistro 2013, Statistics, “Average Life of US Mobile Phone is 18 Months.”


OPEN SOURCE COMMUNITY
J A I L B R E A K S O F T WA R E & H A R D WA R E

• Informed consumers prolong their smartphone
lifespan by jailbreaking and personalizing it to
their needs.

“NEARLY SEVEN MILLION IPHONE, IPAD
AND IPOD TOUCH OWNERS HAVE CRACKED
APPLE’S RESTRICTIONS ON THEIR DEVICES
[BY] JAILBREAKING...”
– ANDY GREENBERG

Forbes, “Evasi0n Is The Most Popular Jailbreak Ever:
Nearly Seven Million iOS Devices Hacked InFour Days.”
Feb 08, 2013.


MOTOROLA
PROJECT ARA + PHONEBLOK


• Collaboration between Motorola and PhoneBlok creator
Dave Hekkens.
• Modular and replacable cellphone parts.
• 3D printing for personalization for cellphone skins.

CODE

FLEXIBILITY
BECAUSE OF AWARENESS OF OUR ACTIONS, INFORMED CONSUMERS PROLONG THEIR SMARTPHONE
LIFESPAN BY PERSONALIZING IT TO THEIR NEEDS. COMPANIES ARE RESPONDING TO THAT BY
COLLABORATING WITH THE OPEN SOURCE COMMUNITY.

4

FORCE

SURVEILLENCE


5

BILLION EVERYDAY

N S A C O L L E C T S C E L L P H O N E G E O L O C AT I O N R E C O R D S
Bryan Fung. Washington Post. “The Switchboard: NSA is collecting 5 Billion cellphone geolocation records a day.” Dec 5, 2013.


ADAM HARVEY
S T E A LT H W E A R

• When worn, you are undetectable by drone’s thermal surveillence.


QUANTIFIED SELF MOVEMENT
TRACKING EVERYTHING


• Brain waves, heart rate, mood, sleep
cycle, and even posture, etc

“...THE MOBILE DEVICE IS...HELPING PEOPLE
TO CHANGE THEIR LIVES...”
– JWT INTELLIGENCE

10 Trends for 2014 and Beyond, “Executive Summary.”
Dec 4, 2013.

CODE

EMPOWERMENT
QUANTIFIED DATA GIVES US PROOF AND STATISTICS TO BETTER IMPROVE OUR LIVES.
WEARABLE STEALTH GIVES PRIVACY.


TREND INSIGHTS


TREND INSIGHTS

AWARENESS

Technology – lacking in true green movement. More
improvements in that front.

FLEXIBILITY

Because of awareness, the public will continue
“hacking” to prolong the lifespan of cellphones.

TRANSPARENCY

Active participation. The public will no longer
be passive, will be more demanding.

EMPOWERMENT

Powerful computer in our hands, with endless potential, in
terms of what it can do and its impact on social movements.

TREND OPPORTUNITIES


TREND OPPORTUNITIES

SUSTAINABILITY

92% consumer desires to consume responsibly, in the near future,
more and more people will purchase products that are sustainable,
because of the growing awareness of our actions.

Greater access to open source technology. There will be an
increased collaborations with the open source community,
bringing greater flexibility and innovations.

WEARABLE TECHNOLOGY

The current trend of keeping track of datas, will encourage innovation in wearable technology, it will become the norm to wear technology. Their
forms would become smaller (for eg. a tattoo like the picture above). Naturally, they will be paired with smartphones as accessories, either to provide smartphones with additional software functions, to provide power (battery) or to discourage behaviors that take away our humanness.

CLIENT

MOTOROLA


PA S T
PIONEER
MOBILITY

• Invented the first cellphone: Motorola DynaTAC 1973. Motorola was set to becoming the most innovative company.
• Focus was to give mobility to phones, so that people can connect when they are not near a landline phone.

Motorola
StarTAC,
1996.

Motorola DynaTAC,
1973
Martin Cooper


Motorola
MicroTAC,
1989.

NOW
A G O O G L E CO M PA N Y
SINCE 2011


NOW
T R A N S PA R E N C Y
FLEXIBILITY

• Being honest about where the phones are manufactered and assembled.
• Giving consumers flexibility to customize software and get more out of smartphones.

NOV 21, 2013
WA R R A N T Y I N TA C T F O R U N L O C K E D B O OT L O A D E R S
ON DEVELOPER EDITION DEVICES
Quentyn Kennemer, Phandroid.com


TREND ACTIONS


TREND ACTIONS FOR MOTOROLA

AWARENESS

TRANSPARENCY

S U S TA I N A B L E S M A R T P H O N E
Collaborations on making a truly sustainable smartphone through materials that are biodegradable,
for eg. spider silk. Consumers will be able to purchase these biodegradable materials to print their
own smartphone cases or components through 3D printing.

PROOF OF ORIGINS OF EACH
COMPONENT & PRODUCTION
Narratives as proof for sustainable practices on production and invention.

FLEXIBILITY

EMPOWERMENT

C O L L A B O R AT I O N S W I T H O P E N
SOURCE COMMUNITIES
To provide more flexibility and crowdsourced innovations, such as making Project Ara and other Motorola
smartphones to be truly sustainable. This also makes Motorola less corporate, and more open as a brand.

WEARABLE TECHNOLOGY TO POWER OR
I N T E G R AT E W I T H S M A R T P H O N E S
It will become the norm to wear technology, their forms would become smaller. Naturally, they will be
paired with smartphones as accessories, either to provide smartphones with additional software functions, to provide power (battery) or to discourage behaviors that take away our humanness.


20 YEARS INTO THE FUTURE

BIODEGRADABLE
Awareness that our actions affect the environment, society and ourselves, will fuel innovations for biodegradable
smartphones. The effort put into this would be proof that we haven’t lost our humanness. Innovatons through spider
silk or other materials would make it possible to build biodegradable smartphones.

WEARABLE TECHNOLOGY = SMARTPHONES
Smartphones and wearable technology would merge. We would not be carrying smartphones anymore, we would be wearing them.
Possibly as tattoos or integrated to our clothing, which will pave the way for chips (smartphones) implanted into our bodies.


THE END
T H A N K YO U


Future ofsmartphones tjandra

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