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Recruiting via Facebook
– The Maersk Drilling story
Date 2013, presentation name, Manager,
Nanna Worsaae, Digital Marketingpresenter Maersk Drilling
Maersk Drilling BC
(Before Channels)
No online presence although we
needed 3000 new employees globally

•

New strategy
•

Expanding the business

•

3000 new employees
needed globally

•

Fierce competition

•

Skilled workers

..but we had no online
presence
Recruiting via social media!?
Is that a joke?
Moving
boundaries..
•
•
•
•
•

Internal challenges
Senior management
resistant
Getting HR on-board
What to communicate?
Where to post?
..within recruitment
•

Website make-over

•

Facebook launched

•

Followed by
•

Linkedin

•

Youtube

•

Twitter

•

Instagram

•

Vimeo

..but we never post job ads!
“Great content makes you
care, share or swear”
Engage your community
Find the candidates
Recruiting via social media
is no joke at all!
Targeted campaign on
Facebook
•

Geography

•

Gender

•

Age

•

Interests

•

Ads + relevant content

•

Amount of applications received
during a regular month?

100

Recruitment campaign:
Houston, US

•

Amount of applications after
recruitment campaign?

700
Key take-aways
•
•
•
•
•
•
•
•

Feed into corporate strategy
Cooperation
Communication/HR
Experimental
Authentic
Don’t plan too much
Listen
Adapt
Ambassadors are important
Thank you! Questions?
www.facebook.com/MaerskDrilling
Nanna.christine@maersk.com

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Recruiting via Facebook - the Maersk Drilling story

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