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Recruiting via Facebook
– The Maersk Drilling story
Date 2013, presentation name, Manager,
Nanna Worsaae, Digital Marketin...
Maersk Drilling BC
(Before Channels)
No online presence although we
needed 3000 new employees globally

•

New strategy
•
...
Recruiting via social media!?
Is that a joke?
Moving
boundaries..
•
•
•
•
•

Internal challenges
Senior management
resistant
Getting HR on-board
What to communicate?
Wh...
..within recruitment
•

Website make-over

•

Facebook launched

•

Followed by
•

Linkedin

•

Youtube

•

Twitter

•

In...
“Great content makes you
care, share or swear”
Engage your community
Find the candidates
Recruiting via social media
is no joke at all!
Targeted campaign on
Facebook
•

Geography

•

Gender

•

Age

•

Interests

•

Ads + relevant content

•

Amount of appli...
Key take-aways
•
•
•
•
•
•
•
•

Feed into corporate strategy
Cooperation
Communication/HR
Experimental
Authentic
Don’t pla...
Thank you! Questions?
www.facebook.com/MaerskDrilling
Nanna.christine@maersk.com
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Recruiting via Facebook - the Maersk Drilling story

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Maersk Drilling is doubling its size over the next few years and thus have a huge recruitment challenge ahead! Some think recruiting via Facebook is a joke. We have data which shows it is no joke at all. Please feel free to share your thoughts with us!

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Recruiting via Facebook - the Maersk Drilling story

  1. 1. Recruiting via Facebook – The Maersk Drilling story Date 2013, presentation name, Manager, Nanna Worsaae, Digital Marketingpresenter Maersk Drilling
  2. 2. Maersk Drilling BC (Before Channels) No online presence although we needed 3000 new employees globally • New strategy • Expanding the business • 3000 new employees needed globally • Fierce competition • Skilled workers ..but we had no online presence
  3. 3. Recruiting via social media!? Is that a joke?
  4. 4. Moving boundaries.. • • • • • Internal challenges Senior management resistant Getting HR on-board What to communicate? Where to post?
  5. 5. ..within recruitment • Website make-over • Facebook launched • Followed by • Linkedin • Youtube • Twitter • Instagram • Vimeo ..but we never post job ads!
  6. 6. “Great content makes you care, share or swear”
  7. 7. Engage your community
  8. 8. Find the candidates
  9. 9. Recruiting via social media is no joke at all!
  10. 10. Targeted campaign on Facebook • Geography • Gender • Age • Interests • Ads + relevant content • Amount of applications received during a regular month? 100 Recruitment campaign: Houston, US • Amount of applications after recruitment campaign? 700
  11. 11. Key take-aways • • • • • • • • Feed into corporate strategy Cooperation Communication/HR Experimental Authentic Don’t plan too much Listen Adapt Ambassadors are important
  12. 12. Thank you! Questions? www.facebook.com/MaerskDrilling Nanna.christine@maersk.com
  • YasserKhalaf

    Apr. 22, 2015
  • lisettevdpijl

    Oct. 18, 2014

Maersk Drilling is doubling its size over the next few years and thus have a huge recruitment challenge ahead! Some think recruiting via Facebook is a joke. We have data which shows it is no joke at all. Please feel free to share your thoughts with us!

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