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Digital Content, Communities & Conversations A forward looking view for engaging your communities October 2008
start setting the scene content communities conversations where to from here conclusion
who
Rob Inskeep
 
 
content
communities
conversations
content setting the scene content communities conversations where to from here conclusion
who creates it?
...and how?
what is this content?
content creation
 
 
 
anyone can create
anyone can distribute
are you looking to control
or collaborate?
communities setting the scene content communities conversations where to from here conclusion
!
whose content do I want?
Image Credit:  TheSkyewire.com
help me find it
help me receive it
help me rate it
help me spread it
success = understanding
who they are
what they want
where they want it
 
 
 
 
Photo Credit:  jaymce
conversations setting the scene content communities conversations where to from here conclusion
what?
where?
who?
 
web 1.0
company    consumer shut up and LISTEN
web 1.0 – R.I.P.
web 2.0 ?
company    consumer is there  anyone  there?
markets  are  conversations
build trust
Source: Edleman Trust Barometer
build credibility
 
social media puts consumers in control of the conversation
conclusion setting the scene content communities conversations where to from here conclusion
digital media creation ↑
distribution ↑
digital rights & content protection ↓
↔↕  regionalisation ↕↔
viewership
where to from here? setting the scene content communities conversations where to from here conclusion
digital devices will be connected
individuals have a voice
privacy will decline
information overload & pollution
virtual spaces, friendships
community nomadicity
web 3.0
e: rob@inskeep.net twitter: nz_rob w: http://rob-the.geek.nz
unicast
10Mbps 10Mbps 20Mbps 10Mbps 30Mbps 10Mbps
multicast
10Mbps 10Mbps 10Mbps 10Mbps 10Mbps
getting closer
peer to peer
100101010 010010101 100101010 010010101 101001010 010011-010 001010010 000110011 100101010 010010101 101001010 010011-010 100101010 010010101 100101010 010010101

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200810 Communities&Conversations