28.4.2018 တြင္ျပဳလုပ္က်င္းပသည့္ SME Technology Day တြင္ ဆရာဦးတင္ဇံေက်ာ္ ေဟာေျပာသည့္ Presentation File

1. w

2. Introduction
§Access to Finance
§Access to Human Resources
§Access to Management
§Access to Technology
§Access to Market

3. Vision
Structure
Strategy
System
Technology
Culture

4. People & Process Balanced by Leaders

5. Lean as a Social & Technical System
Social

6. Lean as a Social & Technical System
Technical

7. People & Process – aligned by leaders to achieve
purpose

8. Technology for SME
The only CONSTANT in
RETAIL is CHANGE
TECHNOLOGY empowers you to
STAY FIT and GROW in this
CHANGING TREND

9. Technology for SME
3C’s of Modern Retail
Constant Overhauling of Business Model for
Growth and Success of Retail
1. Competition,
2. Challenge
3. Change

10. Business Success
Elements
SALE STOCK STAFF
AREA CUSTOMER MARGIN
EXPENSES SUPPLIER ADMINISTRATION

11. Business Success Elements
These elements are
1. Scientifically planned
2. Sensibly executed
3. Purposefully supervised
4. Analytically reviewed
5. Effectively controlled

12. Trends and
Opportunities

13. Modern Economy
Key Features
Technology
Driven
Customer-driven
economy
Rapidly changing
business
environment
Shortening life cycle
of products and
services
Creativity-driven
entrepreneurial
economy
Globalization

14. Key Features of Modern SMEs
Technology -
powered
Creative and
innovative
Opportunity -
driven
Empowered
people
Extended
enterprise
Engaged
customers

15. Key Drivers
in Creating Market Opportunities
Change in
customer
needs
Changes in
technology
Changes in
government
regulations
Opening up of
new geographical
markets

16. Technology Trends: Market Shifts
Heavyweight Lightweight
Acquisition Subscription
From To
Individual work Collaboration
Data silos Data anywhere
Fixed office Flexible office
Desktop-fixed device Bring your own device
Customer service Customer engagement

17. Top 10 SME- relevant
Technology Trends
Mobile Devices
Bring Your Own
Device
Infrastructure as
a Service
Software as a
Service
Mobile Apps M-Commerce
Augmented
Reality
Internet of Things
Online
Consumerization
Crowdfunding
Portals

18. Technology Leaders: Business Benefits
Early Adopters of Each New Wave of Technology
Growth Grow well above the rate of GDP growth
Revenue Outpace other SMEs in revenue growth
Workforce Employ more people, especially skilled ones
Management
Manage their employees with less effort and
more effectively
Customers
Are more likely to have geographically
disperse customers

19. Benefits of e-Business
Organization Production Customer
• More flexible
infrastructure
• Enhanced
business
intelligence
and
information
management
• Better and
faster
decisions
• Higher
efficiency
• Leaner value
chain
• Higher
employee
engagement
• Reduced costs
• More effective
and efficient
marketing
programs
• Streamlined
order
fulfillment
• Improved
customer
service

20. Modern Technology-powered Value Chain
Market Learning
Supply Chain
Production ProcessesMarketing and Selling
Customer Service
Market Intelligence
Business Intelligence
Test Marketing
Automation
Suggestion Systems
Virtual Teams
Online Search e-
Procurement Co-
innovation
Technology-powered
Marketing Customer
Engagement e-
Commerce
Staying in Touch
Getting Feedback
Outsourcing

21. Value Drivers
Entities that increase the value of a product or serviceby improving the
perceptionof the item and essentially providing a competitive
advantage.
Value drivers can come in many forms such as cutting-edge Technology,
Brand Recognition,or SatisfiedCustomers.

22. Type of Technology for SME

23. Why SMEsChoose Technology

24. Enterprise Resource Planning
ERP Functional Areas
Management Accounting Human Resources
Financial Accounting Project Management
Supply Chain Management
Customer Relationship
Management
Manufacturing Data Services

25. ERPBenefits
Typical Improvements and Cost Savings

26. Technology-powered Marketing Channels
Search Engine
Marketing
Social Media
Marketing
Content
Marketing
Affiliate
Marketing
e-Mail
Marketing
SMS
Marketing
Ad
Targeting
Augmented
Reality

27. Social Media Marketing Tactics

28. Big Data for SMEs
Focused and Lean Data Analysis
Uncover new insights by
combining internal and
external data
Devise and fine-tune
effective marketing
strategies
Do deeper analysis of
online sales and trends
Understand market and
technology trends and
patterns
Key
Benefits

29. Leading SMEs
Good Technology Practices
Invest in new
technologies in a
smarter, more
profitable way
Assess the value of
technologies in a smart
way
Use online tools to
harness corporate
capabilities
Create innovative
business combination
and customer value
Focus on their core
competence and
outsource the rest
Approach technology
vendors for advice &
support
Leverage new tools
with flexible payment
models
Use Web-based tools
to manage their
dispersed workforce
Innovate, experiment,
and embrace new
business models

30. Global Leaders –
English Skills
“The ability to communicate with a Global Language.”
The Common language of International Business (English)
§ Listening
§ Reading
§ Writing, Grammar
§ Speaking, Pronunciation
§ Vocabulary

31. Leaders –
Human Skills
“The ability to get people involved, and to lead them.”
§ Communication skills
§ Persuasion & negotiation
§ Strong passion (high energy level)
§ Motivation
§ Develop the abilities of subordinate staff members
§ Leadership ability

32. TECHNOVATE SKILLS
§ Technology and Business Models
§ Data-Driven Marketing
§ Industry Update
§ Lean Startup
§ Design Thinking and Experience Value

33. TECHNOVATE THE WORLD
InnovateTechnovate = Technology +
§ Commerce tech: Amazon, Alibaba, Rakuten
§ Media tech: newspapers acquired by IT companies
§ Fintech: will banks disappear?
§ Autotech: Tesla and Google, threatening even Toyota?
§ Ed-tech: education is becoming tech oriented
So leaders have to change..

34. PRODUCT INNOVATION
Product
Innovation
T
E
C
H
N
O
L
O
G
Y
M
A
R
K
E
T
ü Segmentation
ü Captive market
ü Brand Loyalty
ü Core Technology
ü Derivative Technology
ü Technology Acquisition

35. Access to Market

36. Sell products
Industrial Revolution
Mass Buyers with
Physical Needs
Product
development
Product
specification
Functional
One-to-Many
Transaction
Satisfy and retain
the consumers
Information
Technology
Smarter Consumer
with Mind and Heart
Differentiation
Corporate and
Product Positioning
Functional and
Emotional
One-to-One
Relationship
Make the world
a better place
New Wave
Technology
Whole Human with
Mind, Heart and Spirit
Values
Corporate, Vision,
Values
Functional, Emotional,
and Spiritual
Many-to-Many
Collaboration
MARKETING 1.0 MARKETING 2.0 MARKETING 3.0
Product-centric
Marketing
Consumer-oriented
Marketing
Value-driven
Marketing
Objective
Enabling Forces
How companies see
the market
Key marketing
concept
Company marketing
guidelines
Value propositions
Interaction with
consumers

37. Rethinking Marketing
Customer 4.0
HUMAN
Marketing 4.0
SUPER HUMAN
Business 4.0
ROBOTIC
Customer 3.0
PERSONAL
Marketing 3.0
DIGITAL
Business 3.0
ELECTRONIC
Customer 2.0
ASPIRATIONAL
Marketing 2.0
INTEGRATED
Business 2.0
INNOVATIVE
Customer 1.0
DEMANDING
Marketing 1.0
COMMUNICATING
Business 1.0
MECHANICAL

38. Marketing
1.0
Marketing
2.0
Marketing
3.0
Marketing
4.0
Product
Centric
Customer
Centric
Value
Centric
Digitalization
From Products to Customers to Human Spirit
Moving From Traditional to Digital
Mind Heart Spirit
Online/ Offline,
Machine to Machine to
Man
Artificial Intelligent
Full loT Support

39. Marketing Channels and
Their Relationship to the
Business Organization

40. Multi Channel or
Holistic Approach

41. Focusing on Mobile
Commerce in the
“Now” Economy
As more and more
customers make purchases
on mobile phones – mobile
commerce was 30 percent of
the total U.S. E-commerce in
2015

42. Optimizing
Omnichannel
Experience
with Big-Data
Analytics

43. Traditional vs. Modern Trade
(Developed vs. Developing)
ALMOST NON
EXISTENT
SOLID

44. Traditional Trade is here to STAY (Asia)

45. Step-by-Step
Omnichannel Marketing

46. E-Commerce/
Modern Trade

47. E-Commerce

48. What is Modern Trade?
Modern Trade is any form of trade that efficiently
uses technology to manage and operate store
infrastructures in order to serve CUSTOMERS NEEDS
for a variety of products and services.

49. Hypermarket, Supermarket,
Department store, Convenience store,
Outlet, Cosmetics store, Brand shop,
Drugstore, Duty freeshop
Offline
Internet mall, Door-to-door, Delivery,
TV Home-shopping&Catalogue
order
Omni-Channel
What is the definition of MODERN TRADE?(today)
Online
ONLINE-OFFLINE:
Shopping Experience is SEAMLESS

50. Hypermarket/Superstore
Convenience Sector
Department Store &
Shopping, Community Mall
Specialty Stores
Category Killer
Supermarket Sector
Cash & Carry
Modern Trade: OFFLINE- (Thailand)
Cosmetic Store
Duty-free

51. Internet Shopping
Delivery
CatalogueOrder
Shopping Application
Door-to-Door
TV Home
Modern Trade: ONLINE - MULTICHANNEL

52. Omni-channel:
Customer is ‘The Center of Gravity’
Business Strategy
Touch Points
Seamless
Continuation
Dynamic
Increase Sells

53. Awareness PurchaseResearch Pick-up Support
At home
In public
Online
Friends
In Store
Support
CUSTOMER JOURNEY

54. Examples of Innovative Services: Modern Trade in Thailand
(RETAILING) – (I’ve experienced myself so far)

55. How to Add Value to Modern SMEs
INCREASE
§ Revenue
§ Profit
§ Growth
§ Market
§ Share
§ Retention
§ ROA or ROI
§ Efficiency
§ Cash Flow
§ Visibility
REDUCE
§ Cost
§ Time/Effort
§ Complaints
§ Risk
§ Turnover
§ Conflict
§ Paperwork
IMPROVE
§ Productivity
§ Process
§ Service
§ Information
§ Morale
§ Image
§ Reputation
§ Skills
§ Quality
§ Loyalty
CREATE
§ Strategy
§ System
§ Process
§ Business
§ Product
§ Service
§ Brand

56. The future leaders of
Marketing are below
30 because they are
Digital Natives …..

59. Thank You