MBA in ASEAN Busniess Concept
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An MBA concept in ASEAN business with the coming AEC
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MBA in ASEAN Busniess Concept
- 2. Business within each ASEAN country is different from any other place in the world
- 11. Innovation originating from within ASEAN is influencing the business world ………………
- 12. ASEAN in it’s own right is a substantial world market Economic Comparison of ASEAN Countries to Other Major Economies (Source https://www.cia.gov/library/publications/the-world-factbook) Country Selected ASEAN US China India Japan EU Population 505,476,084 301,139,947 1,321,851,888 1,129,866,154 127,433,494 490,426,060 Age Structure 0-14 20.2% 15-64 67.2% 65+ 12.8% 0-14 20.4% 15-64 71.1% 65+ 7.9% 0-14 31.8% 15-64 63.1% 65+ 5.1% 0-14 13.8% 15-64 65.2% 65+ 21% 0-14 15.72% 15-64 67.16% 65+ 17.11% Sex Ratio 1.027M/F 1.06M/F 1.064M/F 0.953M/F 0.96M/F Pop. Growth 0.894% 0.606% 1.606% -0.088% 0.16% GDP US2,511.5 B US$13.16 Tr US$10.21 Tr US$4.164 T US$4.218 T US $13.08 T Budget Expenditure US$766.86B US2.655 Tr US515.8B US $127.8 B US $1.586 T Exports US 766.86 B US$1.023Tr US$969.7 B US $123.1 B US $615.8B US $1.33 T Imports US 648.73 B US $1.861 T US$751.9 B US 184 B US 543.5 B US $1.466 T GDP Per capita (PPP) US $4,900 US$43,800 US$7,800 US$3,800 US $33,100 US $29,900 Income Distribution Lowest 10% 2.9% Highest 10% 30.49% Lowest 10% 1.9% Highest 10% 29.9% Lowest 10% 1.6% Highest 10% 34.9% Lowest 10% 3.6% Highest 10% 31.1% Lowest 10% 4.8% Highest 10% 21.7% Lowest 10% 2.8% Highest 10% 25.1% Poverty 19.3% 12% 10% 25% N/A Mobile Phone Users 187.2 million 233 Million 461 Million 166.1 Million 101.7 Million 466 Million Internet Users 56.65 million 208 Million 131 Million 60 Million 87.55 Million 247 Million
- 22. To achieve this aspiration the MBA program should be conducted by ASEAN based (Pra)cademics who have first hand business experience. Thus the focus will be on experience rather than the traditional Approaches to local MBA (business) programs.
- 23. This program will be the proprietary property of three founding partners Hat Yai University, and UNISEL. Other ASEAN universities can join the consortium as partner institutions. Universities from outside the ASEAN region can join as associates. Any degrees and certificates will be issued in the name and under the authority of the three founding universities (plus the relevant partners).
- 24. In terms of pricing, the MBA in ASEAN studies should be at a premium to other regional courses. In addition to the standard MBA, a host of other study tours of the region and short courses should be offered to supplement the core program. Promotion: 1. Airport billboards 2. Opinion articles 3. Direct marketing to ASEAN corporations (This is the key) 4. Airline magazines 5. Tie ups with international universities 6. Website
- 26. ASEAN Economic Community (AEC) Size & Growth of Individual ASEAN Countries Interest in the ASEAN business region Lack of focus in this area by existing programs
- 27. The development of a premier business school within the ASEAN Region • ASEAN corporations need ASEAN business education that is hands on and taught ‘from the ground” • This business school concept will tap into new markets (Euro, Japanese, US & Aus students markets) •This will assist in making ASEAN education institutions some of the region’s best
- 28. •Formal MBA •Executive MBA •Mini MBA •Tailormade MBAs • Business education tourism • Specialized regional business seminars • ASEAN cultural studies •Languages
- 29. • Consortia institutions • Partner institutions • ASEAN corporation • Local, provincial & national governments • Cohorts
- 30. • Cold calling (corporations) • Ambassador professors •Media • Promotion at important strategic conferences • Cold calling on foreign universities to join the program •Recruitment from existing cohorts
- 31. • Use existing infrastructure • Absorb within existing operating costs • Minimal secretariat – run by small franchise % • Revenue based spending •Seed money possibly from (IMT-GT, ASEAN, ADB) grant •Consider corporate chairs and sponsorships •Understand what’s not in the textbooks
- 32. • Location based • Knowledge based • Infrastructure based • Combined resources gives massive capabilities • Diversity of knowledge providers through pracademics (seminars) • Great logistical capabilities
- 33. • Consortia and partners have a massive ASEAN wide campus no other business school can match • Access to academics, business people, diplomats, & government officials • Access to ASEAN based businesses • Existing infrastructure across the whole region • Great logistical capacity
- 34. We are here and know what is going on We understand the ASEAN region from the ground up We can give you start-up capabilities We can provide the networking We can bring you a practical depth of understanding that no other business school can We can offer well branded degrees and certificates How to engage and do orientation Provide access to decision makers One stop shop about ASEAN with ancillary courses Active learning experience based education formats
- 35. The “how” of ASEAN business The “who” of ASEAN business The ‘where” of ASEAN business The “why” of ASEAN business The “future” of ASEAN business Cultural & historical influences on ASEAN business today
- 36. Active learning experience based education formats The field as a classroom Management Behavioral Laboratory
- 37. Formal MBA Mini MBAs Travel based executive MBAs Seminars Corporate workshops Education tours Ancillary courses (language, etc)
- 38. Client Services • Recruitment through existing institutions • Private & Government sector recruitment • International partnerships (Aus, EU, US, etc) Programs • Country based • ASEAN based • Industry based • Specific focus (i.e., diplomatic, FTA, start-up, innovation, language/cultural Scale • SME • Local Corporation • Multinational Corporation • Government
- 39. Through existing institutions Cold calling on corporate and government bodies Road shows and information nights Partnerships with Non-ASEAN universities Media and strategic promotion
- 40. The consortia Planning, promotion, coordination, curriculum, programs, & franchisor. Flagship MBA Program Run by consortia at each institution, revenue agreement ASEAN Cultural Studies ASEAN Market Introduction Programs (Short courses) Run by consortia in each ASEAN market, with local institution revenue agreement Language Courses Seminars Post grad research & Think Tank (link with ASLI/ISIS etc Ancillary Activities (Profit Centres) Intellectual Generation
- 41. • Working group formed from members of each founding institution to meet at least once at each institution campus to prepare submission for respective presidents/VC for MOU signing • Search for seed grant • Preparation of curriculum • Formation of consortia • Internal accreditation processes • Launch
Notas del editor
- This is all immensely important for curriculum development.
- Most MBA programs are constructed with a general business focus or specialize within a particular branch of business. Many MBA courses try to incorporate entrepreneurship within the very restrictive traditional MBA structure. Many MBA programs which focus upon Asian (and particularly ASEAN) business are too remote from the region, thus take an arm-chair approach rather than being immersed within the subject. Consequently most courses on Asian business tend to provide an abstract occidental approach and miss conveying to cohorts, the ‘hands on’ aspects of ‘doing business’ in the region that is truly required, so ASEAN business can be really understood. Many existing MBA courses conducted in local ASEAN universities have taken a ‘cut and paste’ approach rather than attempting to cover the region and relevent issues holistically and experientially.
- With the upcoming ASEAN Economic Community (AEC) there is a need to have a premier post graduate course available to: Employees of ASEAN corporations who are operating throughout the AEC region, or want to make the AEC its market, SME managers and entrepreneurs who wish to take advantage of the AEC, and Foreign corporate managers and commercial diplomats who want to get a first hand understanding of the business environment within the ASEAN region.
- Demand from European, US, and Australian students for ASEAN business education within the region.
- European students looking at street businesses in Bangkok. Much of the curriculum will be delivered through experiential learning, market and factory visits, and other exposure to real enterprises from micro-sme level right up to corporate organizations. Subject content like legal and regulatory issues will be delivered through seminars where both government officials and practitioners will deliver their ideas and opinions to the cohort in an interactive way. These seminars will be run in each ASEAN country so cohorts acquire direct exposure to the people who are operating the regulatory systems.
- Norwegian students in Sarawak with a joint program with UNIMAS.
- A (Prac)ademic is a teacher who has a wealth of practical experience in ASEAN business in preference to academic experience. Where accreditation restricts, pracademics can be blended into the course through a seminar approach to formal class time, utilizing team teaching.
- Introduction Leadership, communication and negotiation skills are imperative to staff and students in communicating their ideas to various interested stakeholders in issues and areas they are involved in. A person with sound technical knowledge is less likely to be effective within and organization without leadership, communication and negotiation skills. Likewise, a new entrepreneur’s best asset in an enterprise start up is his or her ability to demonstrate to stakeholders, confidence, knowledge, passion and good judgment. Similarly negotiation and sales skills are two important and often neglected skills in entrepreneurship education. Concept Leadership, communication and negotiation abilities and skills can be taught and learnt. One of the most effective methods of teaching these abilities and skills is through experiential learning. Experiential learning involves practical teaching, outside a formal lecture where staff and students will be challenged to express themselves within a supportive and structured learning environment. One effective method of experiential learning in the leadership, communication and negotiation area is through structured simulation of everyday issues requiring these skills within a supportive group and structured environment. Learning becomes even more effective, when visual and audio feedback of the scenarios they have been placed in can be replayed back to them with guidance from instructors. The role of the laboratory would be to provide those facilities so that KUKUM staff and students can further enhance these required skills. Objectives of the Laboratory to install self confidence in individuals in confronting group situations, to enhance presentation, negotiation, selling and communication skills, to develop particular skills in transmitting concepts, ideas and other information to particular interest groups, to highlight and demonstrate the influence of leadership in groups, to highlight and demonstrate group effectiveness, and To simulate real world situations where the manager or entrepreneur has to face to move his or her case forward with interested stakeholders, i.e., managers, committees, Govt. agencies, grant committees, banks, customers, suppliers, etc. Structure and Layout of the Laboratory The laboratory complex could be located within the KIK Building on the first floor. There already exist 3 classrooms which could easily be converted to the laboratory layout (see layout scheme attached). The laboratory could be developed by adding partitioning to create a number of negotiation and meeting rooms, which would be wired by CCTV, taking multiple scans from various angles and microphones. A central meeting room between the offices would be utilized for briefings and debriefings.
- This is a massive growth market.
- A model
- Example of country backgrounds covered
- Example of content covered
- Factory visits
- Not just seminars but also an opportunity to see the tourist sights.