80% of the risk from investing comes from not being invested in the right sector or not paying attention to market conditions. Choosing the "hot stock" is of little importance. Sector-based investing is more valuable.

1. Mullooly Asset Management Podcast
April 3, 2013
Mullooly Asset Management April 2013

2. 80% of the RISK in your
Investment Results*
The market
The sector
 *The University of Chicago, Benjamin F. King, 1964 “The Latent Statistical Structure of Securities
Price Changes”
Mullooly Asset Management April 2013

3. When ETF’s Came Along
Suddenly we could buy an entire sector
We could define the risk
We could manage costs better
Mullooly Asset Management April 2013

4. Recent Example
International Equities (as a group)
Favored status end January 2013
Since then, most well known IE funds flat or down
Only certain sectors doing well
Mullooly Asset Management April 2013

5. Old Approach New Approach
Buy a “Global” or Find which sectors are
“International” mutual working
fund Go after them
Mullooly Asset Management April 2013

6. None of the securities mentioned in this (or any)
podcast or video represent past specific
recommendations of Mullooly Asset Management.
This video is NOT a recommendation to buy or sell any
of the securities mentioned here.
If you’re relying on a podcast for investment advice, you
are likely making a huge mistake.
We strongly urge our listeners to consult with their
investment advisor before they make a decision to buy
or sell any investment.
Mullooly Asset Management April 2013

7. Mullooly Asset Management, LLC
support (at) mullooly (dot) net
732-223-9000
www.mullooly.net
Mullooly Asset Management April 2013