Publicity, corporate advertising is the most important topic to understand the concepts of public relations. This is the best lecture presentation to make a relation between public relation and these functions.

1. PUBLICITY, CORPORATE
ADVERTISEMENT & PUBLIC
RELATION

2. • PUBLICITY
Giving out information about a product,
person, or company for advertising and
promotional purposes.
Publicity is the public visibility or
awareness of any product services or
organization.

3. PROS OF PUBLICITY
Enhance
credibility
News Value
Importance of
word of mouth
Endorsement
by media
CONES OF PUBLICITY
TIMING
INACCURACY
DIFFICULT TO
CONTROL

4. Corporate Advertising- A form of
institutional advertising focusing not
on a particular product but on a
organization itself.
Objectives- The primary objectives
would be promoting the name,
image or reputation of company,
organization or industry.

5. Types of Corporate Ads
Image
Advertising
General Image
Ads
Positioning Ads
Financial
Support Ads
Sponsorship
Ads
The corporate advertises
to build its own image
rather than a single
product

6. Event Sponsorship
Event
Sponsorship
Sports
Events
Music/Art
Events
Festivals

7. • Advocacy advertising:
The propagation of ideas and
elucidation of controversial social issues of
public importance in a manner that
supports the interests
of the sponsor.

8. • Cause related marketing:
• A form of marketing whereby companies
link with charities or nonprofit
organizations as contributing sponsors.
e.g. Arctic Home
By coca cola

9. Corporate Ad Pros & Cons
Pros
• Create Wide Awareness
• Acquire Costumers
Easily
• Able to Compete
• Improve Productivity of
Employees
• Enhance Business Value
Cons
• Expensive
• Create Confusion
• Timescale
• Raise Monopoly

10. Thanks For Your
Time