When it comes to creating successful sites, half the battle is making things discoverable. If users don't notice what we want them to notice, they'll never be satisfied (and neither will we). How do people scan web pages? What makes some things on a page more visible than others? How do we make sure critical content and functionality are actually seen? Come discover practical tips and tricks for taking advantage of what we know about the human eye to make your site more effective. Presentation by Steve Mulder and Joanne McLernon.

1. Designing for Discoverability Steve Mulder & Joanne McLernon

4. Findability = the quality of a known item to be locatable on a web site Discoverability = the quality of a known or unknown item to be noticeable on a web page

5. Parade of Failures

6. Position Context User expectations & conventions Design Text & Labeling The Components of Discoverability

16. Position Context User expectations & conventions Design Text & Labeling The Components of Discoverability

23. Eyetracking study: The “F” pattern

24. Eyetracking study: The “F” pattern

29. Position Context User expectations & conventions Design Text & Labeling The Components of Discoverability

34. Home About Us Internal Links Search Engine

35. Ads

38. Design Real Estate & Size Visual Miscommunication Color & Imagery Typography Animation The Components of Discoverability

42. Design Real Estate & Size Visual Miscommunication Color & Imagery Typography Animation The Components of Discoverability

46. Design Real Estate & Size Visual Miscommunication Color & Imagery Typography Animation The Components of Discoverability

53. Design Real Estate & Size Visual Miscommunication Color & Imagery Typography Animation The Components of Discoverability

59. Design Real Estate & Size Visual Miscommunication Color & Imagery Typography Animation The Components of Discoverability

65. Position Context User expectations & conventions Design Text & Labeling The Components of Discoverability

72. Thank you Joanne McLernon [email_address] Steve Mulder [email_address]